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SaaS PPC Services That Increase Trials, Demos & Signups

SaaS PPC
Services

NEWMEDIA’s SaaS PPC services can help you grow your customer base through online advertising campaigns, optimizing the return on your ad spend and paid search results. We specialize in PPC strategies that reach high-quality leads, boosting customer acquisition and maximizing the lifetime value of every customer.

Contact NEWMEDIA today for a free consultation and discover how our SaaS PPC agency can boost your business growth.

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Jenn D. review from Clutch.co

Rated 5/5 stars on Clutch

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Targeted PPC Campaigns for Every Stage of the SaaS Funnel

We design SaaS PPC campaigns that support every stage of your SaaS funnel. from awareness to trial to paid conversion. Whether it’s top-of-funnel campaigns that educate prospects or bottom-of-funnel ads that drive signups, each touchpoint is carefully crafted to match user intent. We segment audiences, personalize messaging, and guide leads through a seamless journey with strategic retargeting and smart budget allocation.

Our SaaS PPC Process

Market Analysis & Competitive Positioning

Our SaaS PPC services begin with in-depth market analysis to identify your target audience and the problems your software solves. We also delve deeply into competitive positioning to understand what you offer that your competitors don’t to carve out your unique market niche.

Intent-Based Keyword Targeting for BOFU & MOFU

Our SaaS PPC agency delivers intent-based keyword research that aims to ensure that when teachers see your page, they find what they are looking for. This includes specific strategies for BOFU and MOFU searches so that your visible content is always highly relevant and encourages users to take the next step along the purchasing pipeline.

Ad Creatives Mapped to Awareness, Consideration & Trial

Our SaaS PPC company maps PPC ads to the Awareness, Consideration, and Trial (ACT) stages of the funnel to resonate with users where they are in their process. We work with you to craft ads that first introduce your solution, then highlight unique benefits, and finally drive conversions through options such as demos or free trials.

Funnel-Based Retargeting & Cross-Platform Syncing

Our SaaS PPC firm uses funnel-based retargeting and cross-platform syncing to ensure we are re-engaging prospects at every stage of their buying journey. We serve tailored PPC advertising based on their exact funnel stage, whether they are potential new customers, renewing customers, or customers primed to upgrade.

Product-Led Conversion Tracking & Attribution

Our team delivers product-led conversion tracking and attribution to connect your PPC spend directly to in-product user actions and revenues. We track which ads drive valuable behaviors like trial activations, feature usage, or upgrades so that we can optimize for where you want to increase engagement.

Organic keywords, rankings and traffic up over 500% in under 6 months!

Marketing Director

Fashion Ecommerce Store

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SaaS PPC Case Studies

What’s Included in Our SaaS PPC Services

Search, Display, and LinkedIn Ad Campaigns

The best SaaS PPC agencies leverage Search Ads to capture high-intent users actively seeking SaaS solutions. We also use Display Ads to build brand awareness and re-engage prospects through brand recognition. Our LinkedIn Ads precisely target B2B SaaS decision-makers by job title and industry, driving qualified leads and demos directly to your SaaS.

Segmented Audience Targeting by Role, Industry & Intent

We use segmented audience targeting to deliver focused PPC campaigns based on specific roles, industries, and user intent. We have a track record of reaching decision-makers actively seeking solutions like yours. Our precision reduces wasted ad spend and increases conversions, directly impacting your business’s bottom line.

Flexible Budget Scaling for Growth Stages

Flexible budget scaling empowers SaaS companies to optimize PPC spend as they grow. We dynamically adjust budgets based on your current stage, whether your current priority is launching a new product or feature, optimizing customer lifetime value, or trying to break into new markets to support flexibility and prioritization within your business and budgets.

Landing Page Optimization for Trial Signups and MQLs

Key to our strategy is delivering landing page optimization that drives qualified leads not just to consider but to act, whether that be through trial signups or contacting a sales manager. We create highly relevant, conversion-focused landing pages that guide visitors seamlessly towards conversion points, pushing more prospects into your sales funnel.

Benefit-Driven Copy for Feature-Rich Products

We prioritize benefit-driven copy to translate complex features into clear advantages for potential clients. Instead of just listing what your product does, we highlight how it solves their specific pain points and improves workflows. Our team drives higher engagement with your Google ads, Bing ads, and other PPC ads, growing your customer base.

Metrics-Driven Reporting on CAC, LTV, and ROAS

Our metrics-driven reporting helps SaaS businesses by providing clear, actionable insights into their PPC performance. We focus on key metrics like Customer Acquisition Cost (CAC), Customer Lifetime Value (LTV), and Return on Ad Spend (ROAS) to allow you understand profitability, optimize campaigns for sustainable growth, and make data-driven decisions.

See Our Portfolio

They’re incredibly professional and communicative. NEWMEDIA is definitely an expert in their field.

Molly Hall Dorais

Director of Enrollment
Colorado Rocky Mountain School

Review from Clutch.co

Rated 5/5 stars on Clutch

Scale your website revenue from search. Request a proposal now to receive a project blueprint, full pricing, and strategy!

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Why SaaS Companies Scale with Our PPC Team

SaaS clients choose NEWMEDIA for their SaaS PPC management because we know how to leverage PPC to engage new leads, re-engage lapsed clients, and increase each user’s lifetime value. Our outstanding track record with SaaS PPC campaigns gives us the experience to deliver measurable results that help grow your business.

Contact NEWMEDIA today for a comprehensive consultation and discover how our specialized SaaS PPC agency can transform your online marketing strategy.

What Customers Say About Us

They performed stellarly. We work very cohesively together, collaboratively, and with very substantial synergy. The amount of content and creative addition that we have since contracting with NEWMEDIA is second to none.

Randall T.

Founder

Review from Clutch.co

Rated 5/5 stars on Clutch

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