Amazon search engine optimization SEO services.

Amazon accounts for almost 40% of all online sales.

Though this figure is impressive enough on its own, it becomes mind-blowing when you consider that the rest of the popular e-commerce websites, like eBay and Target, can’t even come close to it when combined (as pictured below).

With this level of potential reach, there’s really no need to explain how profitable an Amazon business can be. The only thing that does require an explanation is how you intend to compete with the almost 3,000 new Amazon sellers joining the platform daily, thus becoming a part of a global network nearing 10 million sellers. Luckily, the answer can be rather simple:

Hire an Amazon marketing agency.

This simple move can help you tackle all the challenges an average Amazon seller might face, from standing out among other Amazon sellers to sustaining significant e-commerce sales in the long run. Keep reading to learn how an Amazon agency can help you achieve these desirable results and why NEWMEDIA might be the perfect partner on this exciting Amazon business journey.

When it comes to running an online business, digital marketing is a must for anyone looking to succeed in today’s cutthroat market environment. One aspect of digital marketing, in particular, can make all the difference – search engine optimization (SEO).

Now, e-commerce SEO is by no means a new concept. Online businesses have long used it to improve their visibility and attract organic web traffic to their digital channels. So, you might be wondering – why would you need to hire a separate Amazon management agency for your e-commerce SEO needs? Can’t you just handle it on your own or rely on a general digital agency?

First off – those are valid questions! And to be honest, you could use general e-commerce SEO guidelines to advance your Amazon sales. But the truth is you won’t get very far this way

By now, you understand why you can’t let just any SEO consultant tinker with your Amazon listings. But what about you?

As a business owner, you might feel like you have to hold all the reins and, thus, manage your Amazon presence yourself. However, this might not be the most prudent decision for quite a few reasons. So, let’s see why investing in an Amazon optimization service is the way to go.

There’s no discussion of uber-successful Amazon sellers without mentioning the highly sought-after Best Seller Rank.  

The lower your Best Seller Rank, the more popular your product. Amazon Best Sellers are updated in real time based on sales velocity and other factors. Though thousands of products can make it to this exclusive list per category, only one gets the coveted Best Seller orange badge.

Sure, getting this badge might seem like a pipe dream now, but with the right Amazon SEO company, anything is possible!

Let’s say you are a take-charge business owner who wants to try to boost their product ranking on their own. First off – hats off to you! Being passionate and proactive about your business is always a commendable thing.

Unfortunately, Amazon’s product ranking system cares little about passion, subjective opinions, and emotional attachments. Instead, it relies on objective data-driven metrics and algorithms to determine product rankings.

Worst of all? These algorithms are in no way easy to master, especially considering how prone to changes they are (just like the algorithms dictating the Google rankings). So, even if you try to take the DIY route, don’t expect an easy ride.

But do you know who can offer you a relatively easy path to success? That’s right – an Amazon SEO company!

It goes without saying that hiring an Amazon SEO agency costs money. That’s why new business owners might opt to pursue the DIY Amazon SEO route. However, paying for Amazon SEO services from a trustworthy partner should be viewed as an investment and not as a simple expense.

Why? The answer is simple – SEO has one of the highest returns on investment (ROI) in digital marketing. In fact, as many as 32% of businesses consider it to be the highest ROI activity, as pictured below.

So, by spending money on an Amazon SEO agency, you’re actually investing in the future success and profitability of your business.

Given how long it can take to get your product listings to rank higher, it’s perfectly understandable to get frustrated and take the easy way out. By this, we mean turning to the infamous black-hat SEO techniques.

So, you might try to pay for positive reviews, manipulate the keywords to divert website traffic from your competitors or generate fake orders to improve sales velocity. But as mentioned, these moves can pay off short-term but will tank your business long-term.

But perhaps surprisingly, aspiring Amazon sellers aren’t the only ones to use these shady tactics. Even some Amazon marketing agencies resort to black-hat tactics. After all, why put in any SEO and advertising efforts when you can just take the money for some quick gains?

Of course, these agencies don’t care that your brand’s reputation and long-term success are at stake. So, as important as it is for you to avoid these dangerous tactics, it’s also crucial not to hire an Amazon ad agency that employs black-hat techniques. Don’t worry; you’ll recognize these agencies right away – their promises always sound too good to be true. Spoiler alert – that’s because they are!

That’s what sets NEWMEDIA apart from other Amazon agencies looking for quick wins at the expense of your brand’s integrity.

No surprises here – the first step to running a successful Amazon business is creating a seller account on the platform. So, our dedicated team of Amazon SEO specialists will help you do just that.

This step includes everything from Amazon product listing services to shipping logistics. Basically, after this step, your account will be ready to start selling products.

Suppose you’re a business owner who sells branded products on Amazon. In that case, this step can also include registering for the Amazon Brand Registry.

Amazon Brand registered sellers enjoy various benefits, including increased control over product listings, enhanced brand protection, and access to additional Amazon tools.

There’s no doubt about it – reviews can make or break your Amazon listings. Having few reviews (as pictured below) or more negative than positive impressions can deter new customers from even considering your products.

Of course, the latter part primarily has to do with your product quality. However, it can also be impacted by other factors shaping the overall shopping experience. So, writing truthful product descriptions, responding to inquiries promptly, and shipping products in a timely manner can make all the difference. The same goes for responding to negative reviews graciously.

NEWMEDIA can help you with most of these critical aspects of managing your Amazon listings.

Similarly, our agency can help you with the former issue, which is having too few reviews. With a proper review strategy in place, your customers will be encouraged to leave feedback about their experiences with your products and, more importantly, make this feedback mostly positive.

As an Amazon ads agency, NEWMEDIA also offers Amazon PPC (pay-per-click) services for business owners looking for a more “aggressive” start. Of course, Amazon advertising can also be used later on to boost sales and maximize visibility.

Like Google Ads (formerly known as Google AdWords) and Meta Ads (formerly Facebook Ads), Amazon Ads can be a powerful tool for targeting specific audiences, driving traffic, and increasing conversions temporarily. That’s why it shouldn’t be surprising that as many as 59% of Amazon sellers paid for ads in 2023, as pictured below.

But remember one thing. Ultimately, it’s all about organic growth and sustainable success, which you can achieve by working with NEWMEDIA.