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PPC Services for Financial Services That Build Trust and Leads

PPC Services for
Financial Services

NEWMEDIA works with the financial services industry to deliver effective PPC campaigns that connect your business with quality potential clients and drive active engagement with your financial advisors and services.

Talk to the NEWMEDIA financial services PPC team today to understand how we can help your business expand and thrive through paid search ads.

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Compliance-Focused PPC Campaigns That Attract High-Net-Worth Clients

NEWMEDIA’s compliance-focused PPC campaigns support financial institutions in targeting high-net-worth clients. By adhering strictly to regulations, we build crucial trust and credibility with a discerning audience. This ensures ads are not only legally sound but also resonate with HNWIs seeking reliable, expert financial guidance, leading to higher-quality leads and business growth.

Our PPC Process for Financial Services

Targeted Keywords for Investment, Retirement, and Planning Services

Our PPC for financial services targets keywords for your specific areas, from investment to retirement. This means that we aren’t spending excessively on broad Google Ad campaigns. Instead, we are making focused investments on keywords used by people who want your services, minimizing irrelevant impressions and maximizing clicks.

Geo-Targeting for Local Offices or Regional Coverage

Our PPC agency for financial services leverages geo-targeting to ensure that our PPC campaigns are engaging people in your catchment area and that calls to action are connecting users with offices in their region. This is all about optimizing what you spend to drive high-quality leads that are likely to become customers of your financial institution, rather than just pouring money into generically placed PPC ads.

Campaign Segmentation for Advisors, Brokers, and Planners

Our PPC for financial services uses smart segmentation to design different PPC ads for different target audiences, for example, advisors or brokers. We then target those segments based on keyword research and also ensure that ad copy, CTAs, and landing pages are optimized for the specific needs and behaviors of these audiences, maximizing conversion and ROI on ad spend.

A/B Testing on Messaging, Offers & Content Gating

Our PPC experts utilize A/B testing to refine our PPC strategies and ensure we are always using the most compelling ad copy, leading to higher click-through rates. We leverage offers and content gating to gather information that helps you enhance your list of potential financial services clients.

Lead Tracking With Secure Form and Call Attribution

Our award-winning PPC services prioritize lead tracking using secure forms and call attribution to precisely understand the impact of paid advertising services on financial services businesses. By linking form submissions and phone calls directly to specific ads or keywords, we can measure ROI accurately, optimize campaigns for high-value interactions, while ensuring that sensitive client data remains protected.

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Financial Services PPC Case Studies

What’s Included in Our PPC Services for Financial Firms

Search, Display, and Retargeting Campaigns

We deliver search campaigns that capture immediate demand from users actively searching for financial services like yours. Our PPC advertising also leverages display campaigns to build brand awareness and generate interest across a broader online audience. Retargeting campaigns re-engage previous website visitors who didn’t convert, nurturing them towards becoming clients.

Location-Targeted Ads With Demographic Filtering

Our comprehensive PPC services include location-targeted ads to focus your digital marketing on your specified catchment area. We combine it with demographic filtering to ensure your PPC efforts are reaching demographics most likely to engage in your financial services space, such as high-income individuals in affluent neighborhoods.

Strict Budget Control With Negative Keyword Curation

We prioritize optimizing return on pay-per-click advertising for financial products, from strict budget control combined with negative keyword curation to avoid wasted ad spend on irrelevant searches. We focus on specific keywords that match relevant search intent, constantly redirecting your budget toward campaigns that work and drive quality leads and conversions.

Compliance-Ready Landing Pages With Clear CTAs

We work with our finance industry partners to develop compliance-ready landing pages that meet strict regulatory requirements, helping you avoid fines and legal issues. We use clear CTAs in our PPC ads to direct potential clients from search engines to these optimized pages that will lead them through the conversion funnel.

Trust-Building Ad Copy With Financial Credentials

NEWMEDIA understands that people want to work with people they can trust. Our PPC solutions use ad copy that builds trust and is strictly compliant with financial sector regulations. We promote your business’s credentials, expertise, and experience, reassuring potential clients that they are engaging with a reputable firm.

Performance Reports Focused on CPL and Conversion Rates

We deliver performance reports focused on Cost Per Lead (CPL) and Conversion Rates to enhance data-driven strategies that deliver effective PPC campaigns. These insights show exactly how much it costs to acquire a potential client and what percentage of those leads turn into actual business. We work with our financial company partners to leverage this data to optimize ad spend, refine strategies, and ultimately maximize ROI.

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They’re incredibly professional and communicative. NEWMEDIA is definitely an expert in their field.

Molly Hall Dorais

Director of Enrollment
Colorado Rocky Mountain School

Review from Clutch.co

Rated 5/5 stars on Clutch

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Why Financial Firms Depend on Our PPC Approach

Financial providers choose to work with NEWMEDIA to maximize the effectiveness of their PPC advertising because of our proven track record of delivering qualified leads and not just paid impressions.

Contact NEWMEDIA today to discover how our PPC for financial services can help generate more business for your financial brand.

What Customers Say About Us

They performed stellarly. We work very cohesively together, collaboratively, and with very substantial synergy. The amount of content and creative addition that we have since contracting with NEWMEDIA is second to none.

Randall T.

Founder

Review from Clutch.co

Rated 5/5 stars on Clutch

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