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Real Estate PPC Services That Bring in Serious Buyers and Sellers

Real Estate PPC
Services

NEWMEDIA’s real estate PPC services (pay-per-click services) deliver targeted ad campaigns that identify and engage potential customers based on their search intent, linking them with your relevant listings and agents, and pushing them through your pipeline, from inquiry to client.

Contact us today and talk to NEWMEDIA’s real estate PPC experts about how we can work together to support your business goals.

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PPC Campaigns That Reach Homebuyers at the Right Time

PPC campaigns reaching homebuyers and sellers at the right moment in the real estate journey can attract more qualified leads to your business, directly impacting your bottom line. By leveraging data on search behavior, demographics, and retargeting, NEWMEDIA’s real estate PPC services can deliver hyper-relevant ads when prospects are most receptive.

Our Real Estate PPC Process

 Keyword Targeting Based on Property Type & Buyer Intent

Our real estate PPC services start with finding the right keywords to target. We do deep keyword research to find the right ones based on property type and buyer intent. This allows for different online advertising approaches tailored to buyers seeking family homes, sellers aiming to move up the property ladder, and investors searching for profitable flip opportunities.

Geo-Focused Campaigns by Neighborhood or Zip Code

Real estate is all about location, so our real estate PPC agency prioritizes geo-focused campaigns that link the delivery of Google ads and other PPC ads that match searchers with the neighborhoods or zip codes that are most relevant to them.

Dynamic Ads for Active Listings and Open Houses

Our real estate PPC company uses dynamic ads that automatically take active listings and open houses from your system so your ads are always up-to-date. The real estate industry moves quickly, and you don’t want to waste ad spend on properties that have already sold. We always try to save you time, as there is no need for manual updates.

Retargeting for Website Visitors and Abandoned Leads

Our real estate PPC management team helps you reengage potential customers who have visited your website but did not convert for some reason by retargeting them with tailored ads. Buying and selling property is a big life decision, and it can take a while for potential customers to choose the best way forward. Retargeting builds trust and keeps your listings and services front of mind. This is an effective strategy for increasing the chances of converting browsers into qualified buyers or sellers.

Lead Capture with Form & Phone Tracking Integration

Our real estate PPC services enhance lead capture by applying form and phone tracking integration to measure how our Google Ads for real estate firms perform. Our strategic approach allows us to measure which ads drive direct inquiries and valuable phone calls and optimize your online marketing strategy to always generate the maximum return on investment.

Organic keywords, rankings and traffic up over 500% in under 6 months!

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Real Estate PPC Case Studies 

What’s Included in Our Real Estate PPC Services

Google & Meta Ads Tailored to Real Estate Goals

We use PPC advertising to generate Google ads and Meta ads that are specifically tailored to meet real estate goals. We get your property listings seen by potential buyers looking for the types of properties you have in your area, and encourage sellers to trust you to sell their property. Every cent of ad spend is optimized to generate high-quality leads who are likely to engage with your business.

Local Campaign Structuring for Specific Market Areas

We know that location is paramount when it comes to real estate, and thus, it’s important to structure campaigns around specific locations and market areas. We use precision targeting to match search intent with relevant locations, improving the quality of the leads you generate through your pay-per-click advertising.

Filtering Tools for Buyer Qualification

We know that one of the biggest challenges for real estate businesses is identifying genuine potential customers in a sea of non-starters. We use filtering tools such as forms and questionnaires that can determine things like their potential budget, desired location, property type, and timeline to help you determine the quality score of the lead. Our team ensures that the sales team only receives inquiries from serious buyers, which dramatically increases conversion.

Conversion-Optimized Pages for Listings & Agents

We work with you to develop conversion-optimized pages for both listings and your team of agents so that when someone clicks through from an ad, they are more likely to move through your pipeline and become clients. This not only improves ROI on your real estate PPC campaigns but also supports the effectiveness of your real estate website more generally.

Compelling Ad Copy With Listing Highlights & CTAs

We understand that compelling ad copy is the key to successful campaigns, so we leverage engaging listing highlights and strong calls to action to convert target audiences into PPC leads. We use strategies such as A/B testing to ensure we are always optimizing and improving your PPC campaigns.

Real-Time Analytics for Lead Source & ROI 

We deliver real-time analytics to understand the changing performance of your real estate PPC campaigns and update dynamically in response to market changes. We prioritize measuring lead source and ROI to identify actionable insights that can enable us to optimize campaigns, reallocate budgets to top performers, and provide tangible results.

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They’re incredibly professional and communicative. NEWMEDIA is definitely an expert in their field.

Molly Hall Dorais

Director of Enrollment
Colorado Rocky Mountain School

Review from Clutch.co

Rated 5/5 stars on Clutch

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Why Top Real Estate Agents Rely on Our PPC Campaigns

Our real estate partners choose to work with NEWMEDIA due to our proven track record of delivering successful PPC campaigns that leverage relevant keywords and location data to generate qualified leads. Our dynamic responsiveness ensures that we are always maximizing conversion rates, even as the market moves.

Contact NEWMEDIA today and consult with our real estate PPC experts about how our services can support your business.

What Customers Say About Us

They performed stellarly. We work very cohesively together, collaboratively, and with very substantial synergy. The amount of content and creative addition that we have since contracting with NEWMEDIA is second to none.

Randall T.

Founder

Review from Clutch.co

Rated 5/5 stars on Clutch

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