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Automotive PPC Services That Drive Test Drives & Sales

Automotive PPC
Services

NEWMEDIA provides expert automotive PPC services that boost sales for car dealerships. Our effective strategies ensure that your PPC ads are reaching people in your region who are interested in your inventory. With us, your investment is generating high-quality leads that positively impact your business’s bottom line.

Contact NEWMEDIA today and talk to our automotive PPC experts about how we can support you in generating leads and conversions.

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Dealer-Focused PPC Campaigns for New & Used Inventory

Our dealer-focused PPC campaigns match the real buying habits of today’s car shoppers. Whether you’re selling brand-new models or quality pre-owned vehicles, we design campaigns that bring serious buyers directly to your inventory. We use geo-targeting, keyword intent, and VIN-level data to make sure your ads reach people actively searching for the makes and models you offer, not just anyone browsing online.

We also create custom landing pages for each campaign, so every click takes shoppers straight to relevant listings, financing options, or trade-in tools. For used inventory, we focus on local urgency and availability, while new car campaigns emphasize incentives, special offers, and brand messaging. From inventory-based ads to retargeting visitors who viewed specific models, everything is tracked, tested, and continuously optimized.

Our Automotive PPC Process

Competitor Analysis & Seasonal Offer Targeting

Our automotive PPC services start with competitor analysis to deeply understand the competition in your target market, what works, and where there are gaps to exploit to inform our PPC strategies, priority keywords, and compelling ad copy to maximize both your competitive advantage and return on investment. We also focus on leveraging seasonal offers to ensure your PPC advertising is assigned to peak periods of demand.

Make, Model & Location-Based Keyword Targeting

Our auto dealer PPC services align the makes and models that your car dealership offers, along with your location, with user make, model, and location search intent. Our experts ensure your automotive PPC campaigns target audiences who are ready to buy your inventory.

Inventory Feed Integration With Ad Platforms

Our car dealer PPC advertising can integrate your live inventory feed with ad platforms to ensure your Google ads and other PPC ads campaigns always display accurate prices and availability, saving you time and resources on manual updates. Accurate information maximizes ROI on your automotive PPC advertising and boosts your reputation with potential customers.

Mobile Click-to-Call Ads & Directions Integration

Customers know that the best cars get snapped up fast, and when they see a car that interests them, they want to move quickly. Our automotive PPC company delivers mobile click-to-call ads, so if they see one of your cars through online advertising, they are just one click away from contacting you. We also offer directory integration, so they have no problem finding you to deal with customer pain points, making it easier to convert and make sales.

Real-Time Conversion Tracking for Test Drive Requests

Our automotive PPC agency knows that the results of every ad campaign need to be measurable in real-time, so your PPC campaigns can be dynamically optimized. For the automotive industry, we prioritize understanding which search ads convert into test drive requests. We use live feedback to optimize your ad spend toward digital marketing activities that yield the greatest ROI.

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Automotive PPC Case Studies

What’s Included in Our Automotive PPC Services

Google Vehicle Ads, Search & Display Setup

We ensure your inventory is showcased in Google Ads search results, as one of the most effective strategies for attracting high-intent buyers. We optimize your display setup to highlight what potential buyers want to know, such as make, model, price, and mileage.

Geo-Targeting for Dealership Reach Zones

Our automotive PPC campaigns and strategies deliver geo-targeting focused PPC ads so you engage with potential buyers in the immediate sales radius of your car dealership. Our strategy helps us optimize your ad spend not just for online visibility but for generating qualified leads ready to buy.

Flexible Daily Budgets Based on Inventory Updates

We understand that your inventory changes, and this influences your prioritization of ad spend. We work with flexible daily budgets, adjusted based on inventory updates, dynamically managing your ad spend.

Landing Pages Geared Toward Inquiries and Test Drives

Our automotive PPC management agency works with you to create customer landing pages that make the steps between seeing a relevant car ad and buying as short as possible, funneling users toward inquiries and test drives. We optimize for clear calls-to-action, compelling vehicle details, and easy-to-use forms that go beyond SEO to customer conversion.

Regulation-Safe Ad Copy With Strong CTAs

Our team delivers regulation-safe ad copy that aligns with advertising laws and speaks to trust values that Google and other search engines prioritize. We deliver strong calls to action that drive immediate action, maximizing conversion rates for dealerships.

Reporting on Cost per Lead, Call, and Visit

We deliver detailed reporting that helps you understand your cost per lead, call, and visit within your PPC marketing strategy. Our consultants help you understand your return on investment and enable data-driven optimization of your automotive PPC strategy for the best possible results.

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They’re incredibly professional and communicative. NEWMEDIA is definitely an expert in their field.

Molly Hall Dorais

Director of Enrollment
Colorado Rocky Mountain School

Review from Clutch.co

Rated 5/5 stars on Clutch

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Why Automotive Brands Trust Our PPC Experts

The automotive industry trusts our PPC services because we have a proven track record of leveraging automotive PPC campaigns to connect your inventory with ready-to-buy customers in your local catchment area, who are looking for the make and model of vehicles available at your dealership. We ensure that every cent you spend on PPC ads yields the maximum return.

Contact NEWMEDIA today to discuss how a strong automotive PPC strategy can help you grow your automotive business.

What Customers Say About Us

They performed stellarly. We work very cohesively together, collaboratively, and with very substantial synergy. The amount of content and creative addition that we have since contracting with NEWMEDIA is second to none.

Randall T.

Founder

Review from Clutch.co

Rated 5/5 stars on Clutch

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