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PPC Services for Accounting Companies

PPC Services for
Accounting Companies

NEWMEDIA specialists are experienced experts in PPC advertising for accounting services, attracting qualified business leads with a high probability of engaging your firm. We use proven strategies based on search intent, location, and demographics to ensure your ad spend consistently produces valuable leads.

Speak to the NEWMEDIA team today to see how our PPC expertise can support your business goals.

“Our website sessions doubled within a few months of launching the new website, which is amazing. For SEO, our leads from organic traffic have increased by 91%, and our annual revenue has risen by 43%. NEWMEDIA.COM has done a truly fantastic job. We’re pleased with everything they’ve done for us. ”

Jenn D. review from Clutch.co

Rated 5/5 stars on Clutch

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Ads That Bring in Tax Clients, Business Owners, and Long-Term Accounts

NEWMEDIA’s tailored PPC ads successfully attract tax clients, business owners, and individuals to accounting firms. We use strategic targeting to ensure accounting firms reach clients with immediate needs, those seeking ongoing support, and those desiring comprehensive, long-term financial relationships. Our diversified approach maximizes lead quality, cultivates repeat business, and fosters sustainable growth for your firm.

Our Accounting PPC Process

Keyword Targeting by Service Type: Tax, Audit, Payroll

Our PPC Services for accounting companies develop strategies around targeted keywords that connect search intent with the kinds of services potential customers are looking for, whether that be tax, audit, or payroll. Our strategic keyword targeting ensures your PPC ads appear for highly relevant searches, attracting qualified leads who are actively looking for specific accounting services.

Geo-Targeting for Local or Multi-Branch Offices

Our PPC agency for accounting firms leverages geo-targeting to connect you with potential customers in your catchment area, whether you are a local accounting firm or a multi-branch accounting business. We ensure that your PPC campaigns don’t waste spend on impressions with searchers outside your customer base and instead engage individuals and businesses in your direct service vicinity.

Device-Specific Campaigns for On-the-Go Business Clients

Our PPC company for accounting firms delivers device-specific campaigns for the best visuals for your PPC advertising, plus ensures that CTAs send users to compatible applications and services. Our proven approach enhances the user experience for your pay-per-click advertising both in search results and when they reach your digital assets, driving not only engagement but also conversions.

Ad Testing on Value Props Like Free Consults or Flat Rates

Our PPC management services for accounting firms use A/B testing to find the best copy for your PPC ad campaigns, ensuring that every Google Ad or Bing Ad delivers brand recognition and engagement. By using hard data and comparing performance, we discover what resonates with potential clients and how best to optimize your ad spend.

Tracking for Form Fills, Calls, and Appointment Scheduling

Our PPC for accountants tracks form fills, calls, and appointment scheduling to understand not only which pay-per-click campaigns get attention, but which generate business for your accounting firm, offering the best return on investment. We commit to key performance indicators that go beyond Google Analytics to business performance.

Organic keywords, rankings and traffic up over 500% in under 6 months!

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Accounting Companies PPC Case Studies

What’s Included in Our Accounting PPC Services

Campaign Creation for Google, Bing, and Meta Platforms

We create multifaceted campaigns across all the major search platforms, such as Google, Bing, and Meta, ensuring maximum reach. Google and Bing capture users actively searching for services, while Meta (Facebook/Instagram) allows for highly targeted demographic and interest-based advertising, even for those not actively searching.

Geo-Targeted Ads Based on Office Coverage Area

We use geo-targeted PPC ads to specifically target potential new clients in your local catchment area to eliminate wasted ad spend on searchers outside your service regions, instead focusing ad spend on high-intent local leads seeking immediate accounting assistance. Our experts boost local brand visibility, foot traffic, and enhances the firm’s reputation within its community.

Spend Management With ROI-Based Adjustments

We deliver dynamic spend management, adapting PPC campaigns based on click-through rates and how they deliver high-quality leads and business goals. Our team ensures that every dollar you spend on PPC marketing contributes to the profitability of your business.

High-Trust Landing Pages Optimized for Lead Capture

We work with you to create high-trust landing pages that help capture and convert leads that reach your site via PPC advertising. On the first page, potential new customers can see the exact services that they are looking for and a clear path to further contact. We also build credibility with clear testimonials, certifications, and privacy policies.

Ad Copy That Emphasizes Accuracy, Experience, and Compliance

We develop ad copy with a focus on accuracy, experience, and compliance, building trust for small businesses in the accounting industry. Our expert approach to digital marketing helps differentiate your firm from the moment people search for services. When they get through to your website, they are more likely to act, driving higher conversion rates.

Reporting on CPL, ROAS, and Monthly Lead Trends

We provide you with regular reports on cost per lead, return on ad spend, and monthly lead trends so you can see how pay-per-click advertising is benefiting your business. The collected data allows you to properly understand the ROI of your investment and permits us to take a data-driven approach to planning successful PPC campaigns.

See Our Portfolio

They’re incredibly professional and communicative. NEWMEDIA is definitely an expert in their field.

Molly Hall Dorais

Director of Enrollment
Colorado Rocky Mountain School

Review from Clutch.co

Rated 5/5 stars on Clutch

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Why Accounting Firms Prefer Our PPC Services

NEWMEDIA’s PPC specialists are experts at PPC advertising for accountants, tax services, and other accounting firms have a proven track record of delivering successful accountants PPC campaigns. We deliver transparent data on your PPC advertising performance and evaluate the positive impact of PPC marketing on your business.

Contact NEWMEDIA today to see how our PPC services for accounting firms can enhance online visibility and lead generation for your business.

What Customers Say About Us

They performed stellarly. We work very cohesively together, collaboratively, and with very substantial synergy. The amount of content and creative addition that we have since contracting with NEWMEDIA is second to none.

Randall T.

Founder

Review from Clutch.co

Rated 5/5 stars on Clutch

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