Search engine optimization SEO in Vancouver.

These words are often used to describe Vancouver, BC.

This thriving business hub, nicknamed “The Place of Ideas” by the Vancouver Economic Commission, offers the perfect combination of a reliable business landscape, a talent pool from top-tier educational establishments, and numerous supportive initiatives for innovators and creatives.

With such a favorable business environment, it’s not surprising there are almost 80,000 businesses in Vancouver, BC.

If you’re reading this article, one of those 80,000 businesses is probably yours. And you probably already know just how competitive this city is, with new Vancouver businesses popping up constantly. Not to mention those relocating to Vancouver, BC.

So, let’s put it plainly – how can your business survive and thrive in such a competitive environment?

Although Vancouver, BC encourages you to think outside the box and push the boundaries, the answer is simple. Your business must be seen and trusted by more customers than your competitors.

In the digital era, this battle is fought online with a mighty weapon called search engine optimization. Search engine optimization, or SEO for short, allows your business to position itself higher in search engine results, thus attracting more visitors. But that’s just the beginning. So, let’s dig deeper into why an efficient SEO strategy is a must for your business and why NEWMEDIA is the Vancouver SEO agency to develop it for you.

And when we say forefront, we genuinely mean it. Only 25% of internet users will search past the first page of Google, as seen below. If your business is beyond the first page, not to mention in the double-digit pages, it might as well not exist in the eyes of most consumers.

This goes for all Vancouver, BC businesses, whether small, family-owned businesses or giant corporations.

With search engine optimization, your business will be more visible, eventually leading to increased customer and market confidence, a stellar online reputation, and more sales. Investing in search engine optimization to deliver these desirable results is prudent for several reasons. SEO is cost-effective. SEO delivers an excellent return on investment (ROI). SEO and the organic traffic that comes with it are sustainable. The content you publish within an SEO campaign and the backlinks you acquire while working with a reputable Vancouver SEO agency are permanent. They will drive web traffic to your site for life, even after you stop actively investing in SEO strategies. In other words, SEO is your one-way ticket to stable business growth.

If you run a business in Vancouver, BC, chances are you have a website and social media channels, even if you don’t own an online business.

However, being present online isn’t the same as being visible online. After all, anyone can make a website or an Instagram account. But not everyone can appear at the top of search engine rankings. When you start working with a Vancouver SEO company, one of the first goals of its SEO experts will be to boost your online visibility by improving your standing in search engine results. This factor is the prerequisite for almost every other benefit of search engine optimization.

The higher you get in the search engine results, the higher the chances of attracting organic traffic from Google. And in the world of search engine optimization, organic traffic is the name of the game.

Unfortunately, not all businesses in Vancouver, BC and beyond will get to experience the wonders of this web traffic. In fact, an overwhelming majority of web pages get no organic web traffic at all, as seen in the chart below.

And the job of the Vancouver SEO experts you hire is to stop your company from being a part of these dreary statistics.

Qualified Vancouver SEO experts will adequately optimize your website to guide organic search traffic toward it. The ultimate goal is for search engines to recognize that your website offers the most relevant answers to internet users’ search queries.

If customers keep coming back to your website, chances are they trust your business. And customer trust is the key component to the success of any business, online or offline.

Naturally, this process takes time and a lot of marketing efforts. It requires you to take good care of your website visitors even if they don’t end up purchasing anything. In digital marketing terms, this means providing relevant and up-to-date content that will be useful for your visitors. It also means providing an easy way for those visitors to contact you or provide feedback. Fostering healthy conversation is crucial for customer engagement and trust. Besides guaranteeing customers for life, trust results in better treatment from search engines. After all, trustworthiness is one of the elements in the three-prong strategy Google uses for ranking websites. This strategy is known as E-A-T. Expertise. Authoritativeness. Trustworthiness.

Simply put, your customers will keep going back to you if they deem you an expert and an authoritative figure in your field and trust you will provide accurate information. This, in turn, sends a signal to the search engines to trust you as well, moving you up the search engine results.

Like virtually any business strategy, the goal of search engine optimization is to get you ahead of the competition. What’s interesting is that your competitors can help you achieve this.

If you hire Vancouver SEO experts who know what they’re doing, you should outrank your competitors and be perceived better by customers and search engines over time. Competitor analysis is one of the most critical Vancouver SEO services. This analysis lets you study your competitors’ digital marketing strategies to see what works for them. Competitor analysis will help you find out what keywords they rank for, what type of content they produce, and how they go about link building. You and your SEO providers can then use this information to create a comprehensive marketing strategy to outrank your competitors. This strategy typically involves identifying your competitors’ shortcomings and filling in the gaps left, thus attracting the customers that have been neglected by them.

Once NEWMEDIA sets clear objectives for your business, we’ll proceed to audit it. While the word “audit” rarely elicits positive reactions, an SEO audit might make you look at it in a more positive light.

An SEO audit is one of the most critical SEO services, as it allows us to determine how well your company is doing in the search engine optimization department.

Like most SEO consultants, we typically perform two checks: a technical audit and a content audit.

As the name suggests, a technical audit will dive into the technical aspect of your website. It will look for errors, bugs, speed optimization issues, and other optimization problems that might prevent your website from ranking well with the search engines.

To perform a technical audit, we employ advanced auditing tools. Take a look at the image below to see how the results of a technical audit look like when the Semrush audit tool is used.

These tools scan every page of your website and report on their current standing. The most commonly reported issues include low site speed, redirect problems, and crawl errors. When we know what’s standing in the way of a great search engine ranking, we’ll also know how to fix it.

As for the content audit, it’s also pretty self-explanatory. We’ll check all the content on your website to understand what’s working for your niche. During this audit, we go beyond what most people consider content, such as blog posts. In digital marketing, content is everything, from titles to meta tags. Upon completing these audits, we’ll submit a detailed report listing the discovered issues, potential problems, and our recommendations for moving forward.

Creating high-quality, relevant content around the keywords we’ve discovered is integral to our SEO process. 

We often use the word “relevant” to describe the content you should be putting out, so let’s break down what relevance means in content marketing.

Simply put, your content should match your audience’s interests, your niche market, your business goals, and, of course, your core values. If you manage to produce content that reconciles all these aspects, you’ve hit the jackpot, just like this delightful Venn diagram from Ahrefs suggests.

If you already have a website, we’ll optimize the existing content where possible. Some aspects might require a complete overhaul to be received well by search engines. Whatever the case, our highly qualified content experts have got you.

The same goes for business owners who don’t have a website or want to start from scratch. As a full-service digital marketing agency, NEWMEDIA also offers web design and development services. So, we can build you an attention-grabbing website from the ground up while keeping the best SEO practices and discovered keywords in mind. NEWMEDIA prides itself on creating evergreen content that has no expiration date. This content will continue to drive traffic for years to come, improving your website’s authority with every passing year.