Digital marketing in Phoenix.

When we think about a company’s digital marketing needs, we tend to start with its website. Coming back to our house-building analogy, your website is the foundation on which everything else gets built. If that foundation isn’t solid, nothing else matters. The house is going to crumble.

Unlike with a house, a good website experience starts with how the site looks. Do all of its graphical design elements match up, and does the site offer a good first impression? That impression is vital, as these stats from B2B Marketing Blog show us:

It takes a fraction of a second for customers to form an opinion about your business (especially its professionalism) after they arrive on your website. And that first impression comes down to your web design, with 94% of people saying that looks matter when it comes to the sites they visit.

Our digital firm specializes in creating websites that look the part. But we all know that looks don’t matter if what’s underneath isn’t doing its job properly, which is where web development comes in.

Think of web development as all of the tinkering under the hood that needs to go on to ensure your website works the way it’s supposed to work. For example, there’s no point in having a perfectly designed form on your website if the form throws up an error whenever a user clicks “Submit.”

With our digital marketing company, you get websites that look great and, most importantly, work seamlessly.

When most people think of SEO, they think about getting to the top of search engine results for huge terms like “plumbing” or “roof repair.” But in truth, those aren’t the terms that’ll get the best results for your Phoenix business because the people in the city who need those services aren’t using such broad terms.

They’re going local – “plumbing in Phoenix” or “roof repair in Phoenix.”

If you’re not doing well in local search, you’re missing out on customers, as this chart from ReviewTrackers demonstrates:

This survey covers both millennial and non-millennial buyers, with the results showing that almost all of them use local search results to figure out which companies they’ll buy from. In fact, 40% of millennials say that they visit most of the local companies they find online, with a little under 30% of non-millennials saying the same.

About 30% from each category say they drop in on the physical location of a local business they find online. Combine the two, along with the smaller percentages from the “All of Them” category, and you have over two-thirds of people visiting the companies they find in local search.

Pay-per-click (PPC) campaigns can be the savior of a business – more clicks and visits if you’re not ranking well in organic search – or it’s a bane if you end up spending tons of money on campaigns that don’t work.

NEWMEDIA makes sure you get online paid advertising – such as Google Ads and social media ads – right.

And when you do, you’ll experience fantastic ROI, as these stats from PPC.co reveal:

Whether you’re looking at the averages or the top performers, you’re seeing superb returns on investment. At the lowest end (food), we see companies earn an average of $1.98 for every $1 they spend, though that return increases to $3.93 per $1 for the companies that know what they’re doing with PPC.

Dig deeper, and we see high-end results of $6.17 per $1 for the baby products industry and $5.72 per $1 in the health and beauty category.

Pay-per-click advertising works. Let NEWMEDIA ensure it works for you.

Take a look at this chart from WordStream, which shows us the average conversion rates per industry:

Some of these are pretty low, such as the chemical and industrial industry only managing to convert 0.83% (less than one per 100) of site visitors. Even at the high end of these stats, we can see that the HVAC and climate control industry only manages a 3% conversion rate, on average.

We’re not saying that working with NEWMEDIA will suddenly result in your conversion rate shooting into double figures. But our conversion optimization service treats these percentages as bare essential baselines, meaning our only goal with conversions is to make sure your site gets better rates than what you see in this chart.

Status Labs‘ chart shows that 21.9% of people say that seeing a single bad article about your company (and we can lump bad reviews into that mix) means they won’t buy from you. Nearly a quarter (22.3%) say it only takes two bad articles, with 15% saying three articles means they’re done.

It’s a tale as old as time – negative press means fewer sales.

Let NEWMEDIA ensure that your online reputation is as spotless as your service is superb.