“Our website sessions doubled within a few months of launching the new website, which is amazing. For SEO, our leads from organic traffic have increased by 91%, and our annual revenue has risen by 43%. NEWMEDIA.COM has done a truly fantastic job. We’re pleased with everything they’ve done for us. “
Search engine optimization SEO in Las Vegas.
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Las Vegas SEO
What makes SEO so important?
Reading about the most efficient marketing agencies today, you’ll encounter one term over and over again: search engine optimization (SEO). Obviously, it’s a crucial aspect of every marketing agency worth its salt.
But what makes SEO so important?
The answer lies in two undeniable facts:
First, digital marketing is dominating practically all industries. This chart from Statista shows the prevalence of digital marketing spending compared to traditional advertising methods:
Second, organic search provides 53% or more of website traffic. In other words, organic results are more likely to generate leads than paid ads, social media marketing, or any other source.
The latter point is confirmed in a study by BrightEdge. Unsurprisingly, Google drives the vast majority of the mentioned traffic.
Check out the following graphic for a straightforward visualization of the market share enjoyed by the search engine giant:
This is where SEO comes into play.
Ask any SEO expert, and they’ll tell you that organic search results are a top priority of their efforts. This fact applies to global and local markets.
In other words, if you’re looking to boost conversions for your company in Las Vegas, you’ll need a Las Vegas SEO company. And you can find just that with NEWMEDIA.
Our agency provides industry-leading Las Vegas SEO services to increase your online presence and skyrocket lead generation. Before we get into what NEWMEDIA can do as your Las Vegas SEO company, let’s look at some essential facts about search engine optimization.
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Engine Optimization (SEO)?
SEO represents a collection of methods to improve your website’s standing with Google and other search engines. As a result, your pages can rank higher with the search engine and show at the top of the search results page. These results are called organic as opposed to ads which will always take the top spot and be marked as paid advertising.
Doing SEO for the major search engines will provide more organic results. These will result in more page views and, by extension, leads and potential customers. With the general definition of search engine optimization out of the way…
Essential Tools of SEO Experts
Professional SEO companies utilize several methods to maximize their results. Since many similar techniques are used globally and locally, Las Vegas SEO companies will operate along the same guidelines.
In a nutshell, basic SEO tools include keyword and competitor research, content marketing (with related strategies), and on-site SEO.
Keyword Research
Keywords are specific terms or phrases that people commonly use when searching for something online. These terms are the backbone of SEO, especially in terms of content creation and marketing.
Suppose you want to advertise your Las Vegas business through a blog page. In that case, you should insert appropriate keywords into your copy to make it appear more often in related searches.
For instance, a Las Vegas dentist would be wise to include the keyword “dentist Las Vegas, NV” in their blog text.
But using keywords is a bit more complex than that. Otherwise, you wouldn’t need SEO experts for the job.
Researching which keywords to use and how to implement them is a vital part of all SEO efforts. Some terms will rate higher, i.e., be more relevant to the subject, but others might be less competitive.
With fewer competitors vying for the same keyword, you have a better chance of gaining that top position with search engines. You might get a better idea of what goes into proper keyword research from this graph:
Understanding Local Businesses and Competitors
Competitor analysis is the next vital step in search engine optimization. Professional Las Vegas SEO companies will help local businesses grow by researching what similar businesses are doing right.
If there’s a successful company in or near your area, it would be best to find out as much as possible about its strategy. This approach is helpful for two reasons:
Firstly, your Las Vegas SEO agency can determine what makes the competitor’s SEO work. Then, you can replicate their SEO campaigns to achieve similar results.
Secondly, the research will help you approach the market from a unique angle. It’s important for your SEO team not to employ the exact same methods as other SEO companies. While the techniques will be similar, your Las Vegas business should differentiate itself from others in the area.
Strategic Content Marketing
Once the initial research is done, it’s time for probably the most important aspect of SEO: content creation.
When producing content for digital marketing, your Las Vegas SEO experts will follow the previously established groundwork. This means inserting relevant keywords and orientation the content strategy according to successful practices.
Furthermore, the content should be concise and tailored to a specific audience. If these two requirements aren’t met, your internet marketing goals will be much harder to achieve.
It’s worth mentioning that, although optimized content helps with search engines, SEO alone won’t be enough to attract clients. For that, you’ll also need quality content that addresses your customer’s specific needs.
According to Semrush, a similar percentage of businesses pay attention to the frequency of content publishing as to content quality.
To drive the point of content strategy home, look at this graph showing how much this marketing aspect can improve lead generation:
On-Site Local SEO Work
Local or national, SEO becomes more efficient with particular technical details added to your site. These elements include sitemaps, tags, headlines, URLs, and anchor links.
A sitemap serves two purposes. First, it makes navigation easier for site visitors. Second, it presents your pages to search engines comprehensively. Tags and headlines serve a similar purpose.
URLs also play a role in good SEO, which is why top Las Vegas SEO companies will always include meaningful phrases in the page address.
How Businesses Benefit from Working with SEO Companies
Better Organic Traffic
SEO provides more traffic, which makes companies more visible and strengthens their online presence. Essentially, the more visitors your site gets, the better your chances for conversion are.
Long-Term Digital Marketing Strategy
Unlike pay-per-click campaigns, SEO provides long-term results. While PPC is efficient, its benefits will stop as soon as clients stop paying for it. On the other hand, SEO has a lasting impact.
Client-Based Marketing (And Superior User Experience)
Optimized content is built largely around the needs of your clients. In other words, it’s created for your audience exclusively. Such content appeals more to customers and provides a better overall experience.
Improved Website Trust
Higher rankings, quality content, and more site visits make a website trustworthy. SEO provides all that and more. A customized presentation will not only attract potential clients but build trust with future leads.
Unintrusive Internet Marketing
Advertising can easily be overdone. At that point, it becomes more of a nuisance for the clients than a benefit for your business. Luckily, SEO doesn’t work that way. This method will function more subtly, allowing you to promote your company without annoying potential customers.
Cost-Effective Services
Due to its long-lasting effects, SEO can prove more cost-effective than most other services. You’ll see positive results with a relatively small investment. Best of all, your organization might continue to see the benefits long after the SEO company has done its job.
Molly Hall Dorais
Colorado Rocky Mountain School
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NEWMEDIA Makes Search Engines
Work for You
As your Las Vegas SEO expert, NEWMEDIA offers a wide array of services, from building your first website to marketing and SEO. Some of our most in-demand internet marketing services include:
Of course, all these services function alongside or as a part of search engine optimization. Let’s break down how NEWMEDIA can improve your business and help you attract more prospective buyers.
Complete SEO Campaigns
Only the best digital marketing agencies can provide a complete service package. For example, your business might need to employ a digital marketing company separately from a web design company.
With NEWMEDIA, you can get everything in one place.
As your Las Vegas SEO company, NEWMEDIA will cover the entire marketing process from start to finish. We’ll improve your standing with Google, bring your website to the first page of search results, and make your business a dominant factor in southern Nevada and the Las Vegas area.
Building an SEO Strategy
Our SEO team will perform all necessary analyses and explore the optimal marketing routes. NEWMEDIA can build the best strategy to help you achieve business goals with favorable revenue projections.
With our help, you can master Google’s map listings and start using the leading search engines as your primary marketing channel.
Creating SEO-Friendly Content
As a premier company in digital marketing services, NEWMEDIA will provide ideally optimized content for your business website. We always have a finger on Google’s pulse and understand what content type a local business needs to attract more customers.
Optimizing Keywords
Our digital marketing agency researches keywords thoroughly to provide the best possible SEO services. We’ll find the most relevant and highly ranked keywords for your Las Vegas business. Then, we’ll include those terms in your website content for an immediate boost in Google rankings.
Backlink Expertise
Backlinks are another crucial element of SEO. As your Las Vegas internet marketing agency, NEWMEDIA will handle backlink building for the most efficient on-site optimization. If you find backlink optimization confusing, don’t worry. Knowing the ins and outs of such technicalities is precisely what makes us the best SEO company around.
Metadata Creation and Optimization
Similar to other aspects of SEO, metadata needs to be used strategically. With NEWMEDIA at the helm as your Las Vegas SEO company, your business website will be prepared to tackle the market in the most impactful way.
SEO for Local Businesses
Local SEO has much in common with general SEO. However, if you want higher rankings for your business in Las Vegas, you’ll need to take advantage of specific techniques. NEWMEDIA will provide just that.
Local Las Vegas SEO Services
Besides helping businesses grow through SEO, our company employs local marketing methods to promote a business in a particular area. As your go-to solution for SEO in Las Vegas, NEWMEDIA will optimize your website and allow local clients to find you quickly.
Reputation management
Reputation management and public relations count among the essential services that NEWMEDIA provides to clients. We know how important these facets of the business are in local markets. If Google catches wind of unfavorable reviews, all optimizations can go to waste. That’s why NEWMEDIA ensures your business maintains a spotless reputation.
Local Digital Marketing
As your Las Vegas SEO company, we provide your business with every advantage necessary for success. This includes website improvements through web design and different digital marketing methods like ranking your Las Vegas business on Google Maps.
E-Commerce SEO Services
NEWMEDIA has a service package for every Las Vegas e-commerce business. We scale e-commerce and other businesses through a suite of on-site and off-site SEO methods.
On-Site SEO
On-site optimization refers to the layout of your e-commerce store. NEWMEDIA can set up your business page to optimize for functionality and better sales. Some of our on-site services include inserting images, keywords, URLs, and meta tags.
Off-Site SEO
Off-site SEO represents everything our company does to make your e-commerce more visible outside the actual website. Some examples of this include social media campaigns, review management, and external advertising.
Randall T.
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Book a free consultationOur Past Projects
Our Esteemed Clientele
Delta Sky Club
The new Delta Sky Club website portal, designed and developed from scratch by NEWMEDIA, allows Delta passengers who go online in any of their Sky Club lounges across the U.S. to quickly get news, weather & stock market information, in addition to tracking flights on any airline (not just Delta!), searching directly in Google, and getting maps and driving directions to/from any address on Earth.
California Almonds
NEWMEDIA Los Angeles, in collaboration with Sterling-Rice Group (SRG), built a new website for the Almond Board of California under an aggressive development timeline. We built a multi-language website for them while ensuring a consistent user experience by bringing all four existing websites into a single universal system. Our team of experts delivered this mammoth project even after the deadline was shortened by four weeks.
Six Flags
The Six Flags team reached out to NEWMEDIA for a complete website redesign and multi-site ecommerce web development. We redesigned the website to change its complete look and feel and organized content into categories and subcategories to simplify content discovery for visitors. Over the course of the project, we worked in close coordination with the Six Flags team to deliver the website quickly before their parks reopened.
PostNet
PostNet approached us to completely redesign all their websites, including those of franchisees. We developed a fresh responsive website for them to offer a consistent browsing experience to visitors irrespective of the screen size of the device they use to access the website. Additionally, we developed a tool to help visitors find their nearest PostNet center. Finally, we designed the 300+ franchise websites for them with local SEO and franchise SEO.
YMCA (The Y)
YMCA (now “The Y”) is an organization that we’ve all heard of and/or been a part of at one time in our lives. YMCA of Metro Denver came to us for a fresh website design that would communicate their mission of being for youth development, healthy living, and social responsibility. Even more exciting, they had just had a brand refresh and this was the chance to support that refresh with a complementary website.
Haystack
When CBS Television was producing the show that came to be called Haystack Help, they needed a complex yet easy to use website application to direct the TV viewers to visit, and their search for a Denver website developer led them to NEWMEDIA. Initially, prior to contacting NEWMEDIA, they had selected another web development partner for the project. Then, there was a problem…
NEWMEDIA.COM
The Best Choice for Your Las Vegas SEO
If you’re looking for the ultimate company for SEO in Las Vegas, NEWMEDIA will be just what your business needs. Our experience goes back two and a half decades, and during that time we’ve helped countless clients. Now, we can help your business, too. Our Las Vegas SEO team will ensure higher Google rankings, better lead generation, and more potential clients coming to your website. Better yet, we offer web design services to make your landing pages convert.
But don’t just take our word for it
Our Recognitions Speak for Themselves
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Give us a call today or visit us online, at NEWMEDIA.COM. Better yet, we invite you to come and meet with us for a no-obligation consultation about your project. While it’s certainly not mandatory, we believe that the one of the best ways to determine how well we can work with you as your partner is by meeting with us in person. We’ve also got guaranteed PPC and social media marketing plans. We’re being honest, really! In a nutshell, you can rely on us for all things digital, from web design to marketing.
Our expert team has designed, developed, deployed, hosted, marketed and managed 4000+ social media accounts, PPC and SEO campaigns, websites, mobile apps and software applications for clients of all shapes and sizes, including small- and medium-sized businesses, Enterprise organizations, State and Federal government, leading universities, international corporations, major brand name advertising agencies, local and global non-profits, and start-ups of practically every description.
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