Digital marketing in Indianapolis.

We don’t want to point any fingers, but it isn’t rare for marketing agencies in Indianapolis to slap their name on a website template and call it a day.

Choosing best-sellers when shopping usually means you’ll end up with the best products. However, using that same tactic when looking for a website theme means you’ll end up with the same website as thousands of other business owners.

No matter how appealing this template looks, this isn’t the way to stand out. Having a custom website is the way to do it.

Of course, custom-designed websites are highly complex to set up. But you don’t need to worry about the ins and outs of web design. Leave it all to NEWMEDIA.

At NEWMEDIA, we believe that uniqueness is what makes your website, brand, and products memorable and recognizable. For this reason, our digital marketing services include custom web design.

A custom web design gives you complete control over your website’s appearance. You can add unique features, valuable functions, and striking visuals essential for your business and overall brand storytelling.

If you already have a brand color scheme and font style, make sure to use them on the website, thus aligning it with your brand strategy. If not, you can work with our talented web design experts to find the perfect solution for your website.

Besides looking better, custom websites are more scalable. As your business grows, you can tweak the design elements and add new features to address business changes.

The same goes for conversion optimization. Our web designers will know your website inside out, allowing them to tweak design elements when necessary quickly.

You might wonder, “Didn’t we just go over this?” But while sounding similar, web design and web development aren’t the same.

Web design is all about visual appearance and graphic design solutions. It aims to increase the website’s usability and ensure each user experience is straightforward. Simply put, web design dictates how your website looks and feels.

In contrast, web development is the technical stuff beneath the surface, requiring coding and building elements that aren’t visible to the visitors. For this reason, web developers must know coding languages like JavaScript, HTML, and CSS, as well as many other skills like database management, debugging, and content management.

While different, web design and development work together to achieve a functional and professional website for each of our clients.

Given how popular social media has become recently, our social media marketing services are probably among the most expected on the list. A thought-out and effective social media strategy is the backbone of your business’s success online.

NEWMEDIA will help your business harness the power of social media, thus propelling it to new heights.

We’ll start by defining your ideal audience, which will steer our digital strategy in the right direction. From there, we’ll work together to create and implement an effective campaign across all channels relevant to your business.

Our team will guide you on what tone to use when engaging with your audience, following our reputation management strategy. The ongoing interactions and responses will keep your audience coming back and build brand loyalty, which is a key to your success.

Most aspects of digital advertising are constantly changing, but social media undoubtedly takes the cake. New trends are constantly popping out, and we’ve also seen a fair share of new social media platforms in recent years.

NEWMEDIA will ensure your business always stays on top of trends, thus getting the recognition of users across multiple platforms and age groups. Whether you want to reach the adults on Facebook, young adults on Instagram, or Gen Z on TikTok, #WeGotItCovered.

Like any marketing strategy, we’ll continuously monitor the social media strategy to ensure it continues to yield positive results.

At NEWMEDIA, we offer an impressive number of digital marketing services. But most, if not all, of these services rest on a single thing – content. Without high-quality content, most of these services would be virtually useless.

Besides fresh content being the invisible string holding all of our other digital marketing services together, we specialize in content marketing and copywriting.

Our talented writers can tackle any writing task and produce superb results. Blog posts, e-books, infographics, videos, guides…you name it, and we can make it happen.

Consistent high-quality content comes with numerous benefits. It can help your business create a positive experience for your customers, compelling them to come back. As a fun bonus, when they do come back, they’ll trust you more, thanks to the great content they now associate with you. Excellent content will also help you generate more leads, improve conversions, and increase your business’s visibility and authority.