Digital marketing in Detroit.

A lot of people conflate web design and web development, acting as though they’re the same thing. They’re not. Still, getting the development side right is crucial to ensuring your design elements hit home.

Web development is all about what’s going on under the hood. It’s the connections to databases, checking links work, and creating the clean code that ensures your website works as a visitor expects when they start clicking around.

Think of your website as though it’s a car.

You could create the most beautiful bodywork in the world, with rims on your wheels, tinted windows, and all of the trimmings that make people stop and stare at your car. But if the engine doesn’t fire when you turn the key in the ignition, that car’s never leaving the garage.

The point is that looks only matter if there’s substance behind the sizzle. Our web development services ensure your design has the foundation it needs to wow your customers.

Have you ever used your smartphone or tablet to check out a website, only to find that it looks awful on a small screen? That’s what happens when web designers fail to create mobile-friendly websites.

And that bad mobile experience matters, as we see from these stats:

According to Search Engine Watch, more than two-thirds of people (67%) say that they’re more likely to buy from you if you present digital content in the mobile format in an attractive way. Nearly the same amount of people (61%) say they’ll bid your website adieu if they don’t see what they need to see immediately.

Simply put, your site has to work well on mobile.

NEWMEDIA’s responsive web design makes sure that happens.

Any company could pull a few WordPress websites together and tell you that they offer web design. And we’re not knocking WordPress here. We’ve used it ourselves, and it’s a great combination of content management system and templated responsive website design.

But it’s the “templated” part of that sentence that is often a problem.

Your corporate identity isn’t necessarily something that fits nicely into a template. It’s the old square peg into a round hole problem. Sometimes, forcing yourself to fit into a template means your website isn’t offering everything that it should to your visitors.

NEWMEDIA’s custom web design ensures your web design and development needs (and we mean your specific needs) are met.

Content development is key to great web design. If we come back to the dating analogy we started with, the graphical elements of your website are your outfit. The necklace, the earrings, the fancy boots, and everything else that pulls the ensemble together.

The content is what you talk about on the date. It’s your personality. And in the end, you can’t expect somebody to date you if you look the part but have a terrible personality.

Unfortunately, you’re likely not a writer or video editor, which means you may need help to craft the content your customers need to see. But NEWMEDIA can do all of those things for you as part of your web design service because we’re a full-service digital marketing agency.