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Chicago's SEO Experts
According to the City of Chicago website, there are about 100,000 businesses operating in the city.
That’s great news for Chicago’s local economy.
But it’s not such great news for your Chicago business and its quest to climb to the top of search engines. More businesses means more competition. If your SEO campaign isn’t as strong as the next company’s, you fall behind in the rankings to the point where nobody can find your business.
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Take a look at this chart from Reputation911:
They set out to answer the question of whether people both clicking on the results found on the second page of Google. Simply put, they don’t. Websites that land on the second page of Google’s search results have a minuscule click-through ratio of 4%.
What about the click-through rate of sites that are on the first page.
31%
That means that 31 out of every 100 people click through to check out your website if you get to the top of Google’s rankings. Those clicks create more traffic. And more traffic leads to more sales opportunities for your Chicago business.
The message is clear- you need strong search engine optimization (SEO) strategies to get you to the top of search engines. NEWMEDIA is the Chicago SEO agency that helps you turn those strategies into cohesive plans that result in your business dominating search.
Chicago SEO, website design, UX, digital development and marketing agency
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About NEWMEDIA
NEWMEDIA is a full-service Chicago SEO, digital marketing, PPC management, Social Media management, website design and web development agency. Our beautiful Chicago offices are located in River Point , in the downtown West Loop on the edge of the Chicago River, right on the corner of Lake and Canal Street.
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Molly Hall Dorais
Colorado Rocky Mountain School
Scale your website revenue from search. Request a proposal now to receive a project blueprint, full pricing, and strategy!
Improve my organic rankingsWhat Is Search Engine Optimization
And Why Is It Great for Your Business
Let’s get the basics out of the way first.
Search engine optimization refers to the collection of techniques that your business uses to get to the top of search engines. Here’s a handy chart from WordStream that covers the basics:
And we’ll go deeper into the specific SEO services we offer in a little while.
Before that, we have a question to answer – why does SEO matter?
Enhance Your Online Visibility
Earlier, we talked about click-through rates and how your website is basically invisible to customers if you’re on the second page of search engines (or lower).
But it goes deeper than that. As this chart from Backlink.io shows, even landing on the first page of results isn’t a guarantee that people will find your Chicago business:
Again, we see the approximate 31% click-through rate for the first result. The second result does alright, too, with a rate of 24.71%.
But visibility drops drastically once you get out of the first five results. The sixth result only has a 6.23% click-through rate. By the time you get to the tenth result on the first page, only 3.09% of people click the website. Online visibility decreases in massive degrees, even on the first page of results, if your SEO campaigns don’t get you to the top. Lower visibility means less traffic, which means fewer opportunities for you to sell your services. It’s only through SEO success that you can put your business directly in front of people who search for what you do.
Stimulate Business Growth
We don’t need to pull stats from another digital marketing firm or online marketing analyst to show you how an SEO company in Chicago stimulates business growth.
Our own results do the talking for us.
NEWMEDIA has worked with small businesses like yours on thousands of SEO campaigns. Our results are so strong that we’ve helped smaller businesses achieve 10,000% growth in just five years.
It gets better.
Our SEO consultants have also worked with major brands, such as YMCA and CBS Television. For some of these big clients, we’ve managed to use search engine optimization to help them grow to the point where they generate $1 million per day in revenue.
That’s $365 million per year from SEO services alone.
Now, we know what you’re thinking. As impressive as these revenue figures are, they mean little if you’re spending tons of money with a digital marketing agency.
And we agree.
That’s why it’s important to point out that SEO is one of the most cost-effective types of marketing out there. Take a look at this chart from Asset Digital Communications:
It shows us how much you’ll spend on various marketing methods to reach 2,000 people. Search engine optimization is the clear winner, costing just $50 for every 2,000 people you reach. It’s even better than social media marketing, which costs $75 per 2,000 people.
But the real headline is how much more effective digital marketing solutions are than traditional marketing. You have to triple the cost of SEO marketing to reach 2,000 people with broadcasting. Magazine marketing costs 10 times as much, with direct mail requiring 18 times the investment to reach 2,000 people. So, not only do digital marketing agencies help your business to grow, they do it at a far lower cost than you’d incur when using traditional marketing techniques.
Improve the User's Experience
Let’s say a prospect finds your website in Google search results. They click the link and land on a site that clearly wasn’t created by web development experts. The site looks outdated, and the visitor has no idea what they need to do to find the information they need.
Do you think that person will stick around?
Of course not.
But the problem is bigger than you may think. Take a look at these stats from Riseapps:
All three are important, but it’s the middle one that needs your attention. A staggering 88% of website traffic that arrives at your site will never come back if you offer a poor customer experience. First impressions matter. The same stats show us that 94% of people agree. If you’re serving up an outdated and unoptimized website, you’re making a terrible first impression.
Think of it in the same way you’d think of selling a house. With a house, you’re relying on curb appeal to make the crucial first impression. If your lawn is disheveled and there’s paint crumbling around your doors and windows, your potential buyers aren’t going to like the look of the place.
Most have their opinions tainted by that poor first impression. Some won’t even waste their time looking around inside the house. It’s the same idea with your Chicago company’s website.
If the site looks old, outdated, or is simply difficult to use, you’ve created a terrible first impression about your company’s trustworthiness and professionalism. SEO companies make sure that doesn’t happen by helping you to build and maintain websites that people actually want to visit.
Chicago SEO Services
With those three core benefits established, let’s switch focus to the services NEWMEDIA offers to serve your digital marketing needs.
Building Your Local SEO Strategy
Type a term like “landscaper in Chicago” into Google, and you’ll see something like this results page:
Google displays three business listings, with details pulled directly from each company’s Google Business profile, ahead of the rest of its search results.
You need to be in that trio of listings.
Why?
Take a look at this stat from PR Newswire:
People are 45% more likely to visit your business if they can find it in local searches. NEWMEDIA’s local services do more than give you better Google rankings. We help you master the local side of things to ensure your business appears in the trio of local companies that Google highlights for any location-based search.
Technical SEO
The technical side of SEO is the bit that causes a lot of issues for many Chicago companies. That’s no surprise if this data from Smart Insights is anything to go by:
A survey of 424 business owners found that only 68 believe that they have a deep enough understanding of SEO to know about all of the technical things they need to do. The other 356 have a basic understanding at best, which means they don’t have a grasp on things like meta tags, sitemaps, crawling, and all of the other terminology and strategies that fall under the techy side of search engine optimization.
NEWMEDIA’s understanding of this aspect of SEO is deeper than deep. Let us handle the tech so you can focus on providing your service.
Content Marketing
Content is king in SEO.
It’s a statement that’s existed for as long as there have been search engines, but it’s no less true today than it’s always been.
We can point to the ROI of content marketing to prove the point. Check out this chart from First Page Sage, which looks at the impact that high-quality content has on revenue in the real estate industry:
After one year, content creation generates $1 million in revenue for real estate companies. By the time we get to year two, content is responsible for almost $2.5 million of revenue. It’s touching $5 million by the third year.
NEWMEDIA can create compelling content for your Chicago business. By combining the standards, like blog posting and on-site content, with content posted to other websites, we use your writing to establish your expertise and to ensure you rank well for your target keywords.
Keyword Research
Finding the right keywords to target with your website and content is hard. It’s also a challenge that you need to overcome if you want to achieve search visibility. After all, search engines rely on keywords to figure out where to rank your website.
What happens if you get this research wrong?
Check out this pie chart from Ahrefs:
This chart offers a look at how traffic spreads across nearly 950 million websites. Shockingly, 90.63% (or nearly 850 million) of those sites get absolutely zero traffic from organic search. It’s only the top 0.21% that pull in more than 1,000 visits from search engines.
You don’t want to be in the 90.63% of sites that get no organic search traffic. NEWMEDIA’s keyword research service ensures you’re targeting the terms that people actually use to find Chicago-based businesses.
Web Design
We talked earlier about how important first impressions are in online marketing. Locallogy digs deeper into that with an interesting stat:
The average website sees 55% of its visitors bounce away after less than 15 seconds. The reason so many visitors bounce so quickly is that the site doesn’t deliver what they’re looking for from a design perspective.
It all comes back to the user experience.
If a visitor doesn’t see what they want to see, they have a bad experience before they ever read your content or learn about your offer. The NEWMEDIA SEO firm ensures your site’s design meets the expectations of the people who find you in search results.
Web Development
Whereas web design covers how your website looks and what it feels like to navigate through the site, web development is all about how it works behind the scenes.
Think of it like buying a car.
A car’s interior, body shape, and all of its features are its biggest selling points, at least in most cases. But if the engine doesn’t turn over when you turn the ignition key, you’re not going to buy the car.
Apply the same logic to your business website.
You could have the prettiest website in the world, packed to the brim with bells and whistles. But if somebody clicks on a link and lands on a 404 page, they’re going to assume the site is so broken that they won’t bother sticking around.
Our Chicago SEO services ensure people can find your site. Our web development team makes sure the site works when visitors arrive.
Link Building Services
Our Chicago SEO services incorporate a link-building element.
But what does that mean in the 21st century? After all, the days of getting top Google rankings from building tons of links on directory sites are long gone. Search engines punish businesses that create unnatural links.
So, we take a different approach.
Check out this chart from Adam Connell:
This survey shows us the link-building strategy that global and local businesses used most in 2021. You’ll notice that dumping links into online directories isn’t on the list. Instead, 176 respondents say that content creation plays a huge role in their link-building efforts. Targeting competitor links so you can get the same (and better) local listings as your competition ranks second, with 125 saying they do it.
We’re showing you this to demonstrate that link building isn’t the bogeyman it was when Google first started punishing sites for building bad links. Good SEO agencies, like NEWMEDIA, use the quality generated by their SEO services to make sure your site gets the backlinks it needs.
Mobile Optimization
The number of people who visit websites using mobile devices has risen dramatically since the 2010s, as this chart from Oberlo demonstrates:
In 2012, 10.88% of the traffic your business website received came from mobile devices. By the time 2022 rolled around, that percentage was up to 59.4%, meaning almost two-thirds of all your traffic comes from mobile users.
Why does that matter?
First, there’s the design issue. If your website doesn’t display well on mobile devices or in mobile browsers, you’re going to run into the customer experience problems we mentioned earlier. If you need a reminder, 88% of people leave and never come back if you give them a bad experience on your website.
Second, there’s the challenge of how people search on mobile devices.
Query-based searching – typing – is the order of the day. But mobile users are more likely to activate Siri and ask questions about local businesses than they are to type a query into Google on their mobile device.
Your Chicago SEO experts have to account for these changes in the way people search. With NEWMEDIA, you get a site that performs (and ranks) just as well in mobile search as it does in desktop results.
Randall T.
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Book a free consultationOur Past Projects
Our Esteemed Clientele
Delta Sky Club
The new Delta Sky Club website portal, designed and developed from scratch by NEWMEDIA, allows Delta passengers who go online in any of their Sky Club lounges across the U.S. to quickly get news, weather & stock market information, in addition to tracking flights on any airline (not just Delta!), searching directly in Google, and getting maps and driving directions to/from any address on Earth.
California Almonds
NEWMEDIA Los Angeles, in collaboration with Sterling-Rice Group (SRG), built a new website for the Almond Board of California under an aggressive development timeline. We built a multi-language website for them while ensuring a consistent user experience by bringing all four existing websites into a single universal system. Our team of experts delivered this mammoth project even after the deadline was shortened by four weeks.
Six Flags
The Six Flags team reached out to NEWMEDIA for a complete website redesign and multi-site ecommerce web development. We redesigned the website to change its complete look and feel and organized content into categories and subcategories to simplify content discovery for visitors. Over the course of the project, we worked in close coordination with the Six Flags team to deliver the website quickly before their parks reopened.
PostNet
PostNet approached us to completely redesign all their websites, including those of franchisees. We developed a fresh responsive website for them to offer a consistent browsing experience to visitors irrespective of the screen size of the device they use to access the website. Additionally, we developed a tool to help visitors find their nearest PostNet center. Finally, we designed the 300+ franchise websites for them with local SEO and franchise SEO.
YMCA (The Y)
YMCA (now “The Y”) is an organization that we’ve all heard of and/or been a part of at one time in our lives. YMCA of Metro Denver came to us for a fresh website design that would communicate their mission of being for youth development, healthy living, and social responsibility. Even more exciting, they had just had a brand refresh and this was the chance to support that refresh with a complementary website.
Haystack
When CBS Television was producing the show that came to be called Haystack Help, they needed a complex yet easy to use website application to direct the TV viewers to visit, and their search for a Denver website developer led them to NEWMEDIA. Initially, prior to contacting NEWMEDIA, they had selected another web development partner for the project. Then, there was a problem…
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Work with the Leading Chicago SEO Company
Whether you have a small business that needs local SEO services or you’re a national company looking to break online ground in Chicago, NEWMEDIA can build the SEO campaign you need.
Here’s why we’re the best choice.
But don’t just take our word for it
Our Recognitions Speak for Themselves
Upcity
Clutch
Mashable
The Inc. 5000
A Proven Track Record
For over 20 years, NEWMEDIA has developed SEO strategies for clients of all sizes. And we have the awards to prove it. Expertise.com ranks us as the best digital marketing agency in Cicero, with UpCity putting us in the top 1% of SEO agencies in the entire country. Our track record speaks for itself. And we have over two decades of proven results that show we’re the best in the business at what we do.
We’ve Worked with Major Clients
Take one look at our client list, and you’ll see that we’re trusted Chicago SEO experts. We’ve worked with the following major brands:
- CBS Television
- The YMCA
- Western Sugar
- Bad Boy Brands
And we’ve gotten amazing results for all of them.
Guaranteed First Page Rankings
Our SEO company guarantees that we’ll get your business onto the first page of search results. We’re so confident in that guarantee that we’ll give you a 100% refund on every penny you spend with NEWMEDIA if your site doesn’t get to where you need it to be.
A SAMPLE OF OUR
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Get in Touch with Our Chicago SEO Company
NEWMEDIA's team is ready and waiting to speak to you. Come visit our office at 444 W Lake St., Suite 1700, Chicago, IL 60606, or call us at 312-416-8466 to set up a free consultation with our Chicago team.