Search engine optimization SEO in Chicago.

According to the City of Chicago website, there are about 100,000 businesses operating in the city.

That’s great news for Chicago’s local economy.

But it’s not such great news for your Chicago business and its quest to climb to the top of search engines. More businesses means more competition. If your SEO campaign isn’t as strong as the next company’s, you fall behind in the rankings to the point where nobody can find your business.

Take a look at this chart from Reputation911:

They set out to answer the question of whether people both clicking on the results found on the second page of Google. Simply put, they don’t. Websites that land on the second page of Google’s search results have a minuscule click-through ratio of 4%.

What about the click-through rate of sites that are on the first page.

That means that 31 out of every 100 people click through to check out your website if you get to the top of Google’s rankings. Those clicks create more traffic. And more traffic leads to more sales opportunities for your Chicago business.

The message is clear- you need strong search engine optimization (SEO) strategies to get you to the top of search engines. NEWMEDIA is the Chicago SEO agency that helps you turn those strategies into cohesive plans that result in your business dominating search.

Let’s get the basics out of the way first.

Search engine optimization refers to the collection of techniques that your business uses to get to the top of search engines. Here’s a handy chart from WordStream that covers the basics:

And we’ll go deeper into the specific SEO services we offer in a little while.

Before that, we have a question to answer – why does SEO matter?

Earlier, we talked about click-through rates and how your website is basically invisible to customers if you’re on the second page of search engines (or lower).

But it goes deeper than that. As this chart from Backlink.io shows, even landing on the first page of results isn’t a guarantee that people will find your Chicago business:

We don’t need to pull stats from another digital marketing firm or online marketing analyst to show you how an SEO company in Chicago stimulates business growth.

Our own results do the talking for us.

NEWMEDIA has worked with small businesses like yours on thousands of SEO campaigns. Our results are so strong that we’ve helped smaller businesses achieve 10,000% growth in just five years.

It gets better.

Our SEO consultants have also worked with major brands, such as YMCA and CBS Television. For some of these big clients, we’ve managed to use search engine optimization to help them grow to the point where they generate $1 million per day in revenue.

That’s $365 million per year from SEO services alone.

Now, we know what you’re thinking. As impressive as these revenue figures are, they mean little if you’re spending tons of money with a digital marketing agency.

And we agree.

That’s why it’s important to point out that SEO is one of the most cost-effective types of marketing out there. Take a look at this chart from Asset Digital Communications:

It shows us how much you’ll spend on various marketing methods to reach 2,000 people. Search engine optimization is the clear winner, costing just $50 for every 2,000 people you reach. It’s even better than social media marketing, which costs $75 per 2,000 people.

But the real headline is how much more effective digital marketing solutions are than traditional marketing. You have to triple the cost of SEO marketing to reach 2,000 people with broadcasting. Magazine marketing costs 10 times as much, with direct mail requiring 18 times the investment to reach 2,000 people. So, not only do digital marketing agencies help your business to grow, they do it at a far lower cost than you’d incur when using traditional marketing techniques.

Let’s say a prospect finds your website in Google search results. They click the link and land on a site that clearly wasn’t created by web development experts. The site looks outdated, and the visitor has no idea what they need to do to find the information they need.

Do you think that person will stick around?

Of course not.

But the problem is bigger than you may think. Take a look at these stats from Riseapps: