Plastic Surgery PPC Services That Bring In Qualified Leads

Plastic Surgery PPC

Services

NEWMEDIA’s plastic surgery PPC services have a proven track record of helping plastic surgeons and cosmetic clinics engage potential patients and convert them into loyal customers. Through surgically targeted ad campaigns and copy that showcase results while engendering trust, we work with you to capture potential clients and guide them through the sales funnel, delivering maximum return on investment.

Talk to NEWMEDIA today about our PPC for plastic surgeons and how we can help you expand your business.

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PPC Campaigns That Convert for Elective Procedures with Long Sales Cycles

PPC services for the plastic surgery industry not only need to target audiences with precision but also understand and work with the long sales cycle for elective procedures. Unlike urgent care, potential patients often research for months, comparing clinics and weighing significant decisions. Effective PPC campaigns don’t just aim for an immediate booking; they focus on nurturing leads through various stages, from initial awareness to consultation. The NEWMEDIA team is an expert at tailoring messaging across different ad types and landing pages and building trust over time to convert interested prospects into paying clients, directly addressing this extended decision-making process.

Our Plastic Surgery PPC Process

Intent-Based Keyword Targeting for Surgical & Non-Surgical Treatments

We use intent-based keyword targeting to ensure searchers are shown the surgical and non-surgical solutions they were looking for when they first open Google or another search engine. By prioritizing precise matches between search intent and plastic surgery PPC advertising, we maximize the ROI of ad spend while engaging qualified patients ready to book your services.

Geo & Demographic Ad Targeting for Affluent Audiences

We target our plastic surgery PPC ads at people within the catchment area for your plastic surgery practice, and are therefore likely to choose you over another plastic surgery clinic. We also target specific high-income neighborhoods to reach affluent audiences with the spending power to invest in elective cosmetic procedures. In combination, this means your digital marketing spend will have a higher impact on your bottom line.

Visual Ad Campaigns Optimized for Aesthetics & Trust

The plastic surgery and cosmetic procedures market is a highly visual space. We understand the importance of compelling imagery to drive engagement, so we prioritize visual ad campaigns as part of your digital marketing strategy. We deliver visual plastic surgery PPC campaigns that reinforce desired results, partnering these with trust signals such as “certified surgeons” and “modern clinic.”

A/B Testing of Headlines, Before/After Images & Offers

Our plastic surgery PPC services include extensive A/B testing of campaign elements such as headlines, before and after images, and offers to discover what works best for your business and audience. Our data-driven approach allows us to quickly and confidently optimize ad performance, ensuring you always get the best performance from your PPC advertising.

Conversion Tracking for Form Submissions and Consultations

To optimize our services for you, our plastic surgery PPC agency doesn’t just track visualizations and clicks, but also form submissions and consultation requests to understand how our marketing efforts are generating real business for your plastic surgery company. The overall data also feeds back into our planning processes, constantly improving our PPC marketing.

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Plastic Surgery PPC Case Studies

What’s Included in Our Plastic Surgery PPC Services

Google Ads with Visual Elements

Google Ads with visual elements drive engagement with cosmetic surgery practices. Our plastic surgery PPC company is an expert at developing effective visual ads that can showcase your clinic’s ambiance, technology, and brand as well as the quality of your results to capture attention and help your business stand out in a crowded market.

Targeting by Income Level, Age, and Location

Age and income level have a tremendous influence on the types of procedures potential patients are looking for, and location influences which clinics they are likely to choose. Our plastic surgery marketing company delivers pay-per-click campaigns that align with these demographics, ensuring every visualization has the potential to generate a genuine lead.

Budget Strategy for Brand vs. Non-Brand Campaigns

Our plastic surgery PPC experts can deliver a wide range of effective campaigns. We specialize in brand campaigns that respond to searches for your clinic’s name to capture existing demand and reinforce your reputation. We run non-brand campaigns for specific procedures that target new patients at earlier stages of their research.

Custom Landing Pages for Each Procedure Type

In addition to paid search campaigns, we work with you to craft custom landing pages for each plastic surgery procedure to optimize the user journey. Our focused content, coupled with clear calls-to-action for consultations, significantly improves conversion rates.

Ad Copy That Builds Confidence and Highlights Credentials

Plastic surgery is one of the fastest-growing medical industries. To set themselves apart, clinics must build confidence with potential patients by highlighting that they have the best plastic surgeons with impeccable credentials. We work with you to ensure that from the very first visualization, customers feel yours is a clinic they can trust.

KPI Tracking for Consultation Requests and Booking Rates

Core to our KPIs is how PPC advertising translates into consultation requests and boosts booking rates. We build the data into our reporting to understand the ROI digital marketing has on your core business indicators. PPC advertising is a tool to support business growth and should have a direct impact on revenue.

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They’re incredibly professional and communicative. NEWMEDIA is definitely an expert in their field.

Molly Hall Dorais

Director of Enrollment
Colorado Rocky Mountain School

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Rated 5/5 stars on Clutch

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Why Plastic Surgeons Choose Our PPC Services

Plastic surgery clinics work with NEWMEDIA because our plastic surgery PPC experts know how to target audiences based on their search intent, purchasing power, and location. This means every paid ad visualization has the potential to generate qualified leads. We expect our solid PPC strategy to deliver the maximum return on investment and support your business growth.

Contact NEWMEDIA today and talk to our experts about how strategic PPC advertising can support your plastic surgery practice.

What Customers Say About Us

They performed stellarly. We work very cohesively together, collaboratively, and with very substantial synergy. The amount of content and creative addition that we have since contracting with NEWMEDIA is second to none.