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PPC Services for Hotels That Drive Direct Bookings

PPC Services
for Hotels

Here at NEWMEDIA, we are experts at delivering high-performing PPC campaigns for the hotel and hospitality industries. Through targeted campaigns that generate high visibility in the most relevant searches, we optimize direct bookings from every pay-per-click ad, increasing revenue and ensuring your ad spend contributes directly towards your business goals.

Contact NEWMEDIA today and see how our hotel PPC management services can help your hotel properties deliver on their full potential.

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Targeted Hotel PPC Campaigns Designed to Reduce OTA Dependence

NEWMEDIA’s targeted PPC campaigns for hotels directly reduce reliance on online travel agencies by capturing high-intent searchers before they reach third-party sites. By driving direct traffic to your hotel’s website with strategic keyword bidding, compelling ads, and optimized landing pages, we lower commission costs, increase revenue per booking, and help build valuable direct guest relationships.

Our Hotel PPC Process

Keyword Targeting for Branded & Non-Branded Booking Queries

Our PPC services for hotels deliver keyword-targeted ads for your brand, helping you capture more direct bookings and outperform online travel agencies and competitors for high-intent searchers. We also perform deep keyword research for what people want from hotels like yours in your area to maximize our visibility in relevant search engine results through Google Ads and other platforms.

Geo-Fencing by Traveler Location & Booking Intent

Our hotel paid search services leverage geo-fencing to target pay-per-click ads to travelers based on their real-time physical location and their inferred booking intent. Our experience ensures highly relevant offers reach potential guests when they’re most likely to decide, boosting direct hotel bookings and competitive advantage.

Campaign Setup for Seasonal Offers & Room Packages

Our hotel PPC management service utilizes seasonal offers and room packages to boost your visibility during periods of specific demand, resulting in more bookings. Our custom PPC campaigns for the hospitality industry help you maximize occupancy during peak seasons or make more value-added experiences.

A/B Testing for Ad Creative, Rates, and CTAs

Our hotel PPC agency conducts A/B testing to ensure we are always delivering the most effective hotel PPC advertising. We simultaneously test different ad headlines, descriptions, rates, and calls-to-action to discover what works best to capture potential guests. Our data-driven approach maximizes click-through rates, improves conversion rates, and ensures efficient ad spend.

Booking Engine Integration & Conversion Tracking

Our hotel PPC company integrates with your hotel’s systems to get relevant information directly for ad generation and deliver robust tracking of which Google hotel ads drive conversion. Your hotel can precisely link ad spend to direct bookings and revenue generated, and not just hotel website traffic.

Organic keywords, rankings and traffic up over 500% in under 6 months!

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PPC for Hotels Case Studies

What’s Included in Our Hotel PPC Services

Google & Meta Ads to Capture Direct Booking Traffic

We deliver hotel display advertising through both Google Ads and Meta Ads, and other PPC platforms that tend to provide the best online visibility and return on investment. Google Ads targets high-intent searchers actively looking for accommodation, while Meta Ads build awareness and inspire travel intent through rich visuals and audience targeting.

Location-Based Targeting by Country or Metro Area

We use location-based targeting to deliver pay-per-click advertising to specific countries, states, or metro areas where potential guests are likely located. Our experts maximize relevance, ensuring that your advertising budget is spent on reaching travelers actively planning trips to the area.

Budget Control for Peak vs. Off-Season Campaigns

We use budget control for peak vs. off-season, allowing you to optimize your digital marketing strategy by season and enjoy the most cost-effective service. During peak times, increased budgets capture high demand for maximum bookings and revenue. In off-seasons, controlled spending maintains visibility and attracts niche segments, ensuring efficient ad spend.

Landing Pages Optimized for Booking Conversions

Our expert team will optimize your landing pages so that search result clicks result in booking conversions. We craft seamless, compelling experiences directly linked to ad content, reducing friction and guiding visitors efficiently toward booking.

Compelling Ad Copy That Highlights Amenities and Promotions

We understand that compelling ad copy impacts campaign performance and that the availability of certain amenities is a major driver when it comes to the final decision to book. We boost the visibility of amenities and promotions likely to convert visitors and drive more business to your hotel property, whether it is a luxury hotel or an affordable travel lodge chain.

Reporting That Tracks Bookings, CPA, and Revenue Lift

Our PPC reporting for hotels goes beyond clicks to track actual bookings, Cost Per Acquisition (CPA), and overall revenue lift to allow hotels to directly quantify their marketing ROI, identify the most profitable campaigns and keywords, and strategically adjust spend to maximize direct bookings and optimize profitability.

See Our Portfolio

They’re incredibly professional and communicative. NEWMEDIA is definitely an expert in their field.

Molly Hall Dorais

Director of Enrollment
Colorado Rocky Mountain School

Review from Clutch.co

Rated 5/5 stars on Clutch

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Why Leading Hotels Choose Our PPC Campaigns

Hotel brands work with NEWMEDIA’s PPC advertising team to drive traffic to their website and maximize conversions through direct bookings. They value our track record of increasing bookings with target audiences and delivering on the business’s strategic key performance indicators.

Contact NEWMEDIA’s hotel PPC services team today and discover how we can help generate more customers and minimize your reliance on third-party booking services.

What Customers Say About Us

They performed stellarly. We work very cohesively together, collaboratively, and with very substantial synergy. The amount of content and creative addition that we have since contracting with NEWMEDIA is second to none.

Randall T.

Founder

Review from Clutch.co

Rated 5/5 stars on Clutch

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