Amazon search engine optimization SEO services.

If not, what can you do about it?

Public relations or PR is the art and science of increasing brand awareness while generating more demand for your products or services. As the name suggests, PR achieves this by reaching out to the public — potential leads, existing customers, and other parties such as possible partners or investors. This handy graphic from the School of Communications and Reputation (SCoRe) shows some of the responsibilities associated with PR.

A digital PR service utilizes online methods to achieve these goals, creating multiple streams of positive stories, images, videos, and other brand-related content. Creating a digital PR campaign means having a good understanding of all these channels and how to bring those into your digital marketing strategy.

Businesses often need expert help building a sustainable digital PR strategy – that’s why many turn to NEWMEDIA. We’re one of the most highly trusted digital PR agencies offering a full-service experience for clients.

Digital PR agencies take on the task of handling all your digital public relations. But what is digital PR? Digital PR means any aspect of engaging with your leads, clients, and other stakeholders using internet-based means.

Online public relations involves quite complex data collation and analysis to assess the effectiveness of your campaigns. A digital PR agency will handle this for you. Online PR may also include continuous improvements to campaigns. In some cases, a full strategic pivot might be necessary. A digital PR company specializes in recognizing when these changes need to occur and implementing them efficiently.

Digital PR strategies involve researching a target audience and producing content and campaign materials that resonate with that group of people. These materials or digital assets are then used to prompt engagement.

Traditional PR used to involve getting on the phone, sending mailers, and even meeting people face-to-face. PR can also include the use of TV and radio advertising. Prior to the advent of online digital channels, these were the only ways to reach potential leads and engage with them.

Today, you have more channels than ever available at your fingertips. While you shouldn’t discount traditional PR methods entirely, they should become one small facet of an omnichannel digital PR strategy.

With the right digital PR agency, you can reach more people than ever. Channels and media formats you can utilize include:

• E-zines and online journals
• Blogs, whitepapers, and other trusted online resources
• Partners’ websites
• Video hosting platforms such as YouTube
• Social media
• Digital press releases
• Online reviews and testimonials
• Influencer and affiliate marketing
• SEO marketing

Why is digital PR important? Digital PR is essential for standing out in increasingly crowded markets. It’s also the only way to reach segments of your audience that engage solely via social media or other online platforms.

NEWMEDIA implements all the components of a successful digital PR campaign. We bring digital marketing and PR techniques together for a holistic outreach strategy that generates interest and demand.

Here are just a few of the services we offer:

Digital PR means interacting with people so they get to know your brand. What better way to do that than with inbound marketing? Drawing people to your online platforms is so much simpler and more cost-effective than outbound sales.

SEO (search engine optimization) marketing involves utilizing keywords and phrases, but it’s so much more than that. Your SEO content should answer key questions asked by potential clients or customers. It should make your content appear on a range of search queries and consistently drive website traffic organically.

As many as 93% of all web experiences begin with a search engine query. Utilize NEWMEDIA’s digital PR SEO services to make sure you’re taking advantage of that statistic.  

Social media is for more than just memes and competitions. When you build a following on social media, you’re creating a potentially ever-expanding brand fan base. It’s like a PR machine that just keeps growing — when you get social media marketing right.

Expert PR agencies understand exactly where different segments of an audience go online. For example, this chart from Statista shows that B2B decision-makers are largely active on LinkedIn. But not so much on Twitter.

Understanding the return on investment (ROI) from your PR and marketing efforts can be really tricky. Take a look at this chart from the analytics resource WordStream.

You can see that there are so many factors that feed into marketing and PR ROI. Without the skills, experience, and digital tools available to analyze and draw insights from masses of marketing data, you can get lost in the weeds.

Trust NEWMEDIA to assess the effectiveness of your digital PR efforts and hone your strategies for ongoing success.