Digital marketing in Austin, TX.

According to the Austin Chamber of Commerce, There are 193 startups for every 100,000 people in Austin. That may not seem like much until you realize that’s 146% of the national rate, which means Austin ranks fourth among the top 50 largest metro areas for startup volume.

What does this high volume of startups spell for your Austin business?

Whether you have an established business or you’re an entrepreneur starting a new venture yourself, the constant influx of new companies into Austin means you have an uphill mountain to climb.

Digital marketing agencies equip you with the gear you need to climb that mountain. At NEWMEDIA, we operate one of the top digital marketing agencies in Austin. And with our help, growth-obsessed brands go from being one of the many Austin also-rans to powerful companies that become cornerstones of the city’s economy.

Take a look at this chart from First Page Sage:

What you see here is the majority of digital marketing techniques ranked by the ROI they deliver to a small business. The ROI figures vary. SEO is at the top of the heap, with nearly 750% ROI, for example. But the key thing to see here is that every single digital marketing channel has the potential to deliver a positive return on your marketing dollar.

But potential can only take you so far.

To hit these ROI figures, or better, you need one of Austin’s top digital marketing companies in your corner. At NEWMEDIA, we help small businesses dominate their local economies. We work with global companies to expand their reach into Austin, Texas, and beyond. But most importantly, we help you take these varying digital marketing channels and transform them into a strategy that delivers a spectacular return on your investment.

You know that a digital marketing agency offers expertise. But what’s to stop you from building that expertise on your own? With enough time and plenty of marketing efforts, you can figure out how to bring together all of these digital channels into a cohesive strategy for your business. But think about what you sacrificed to get to that point. Time is the obvious issue. The more time you spend learning about digital, the closer you get to becoming a digital marketing agency. That would be great…except you don’t offer digital marketing services. The time you spend learning is time you could spend on getting new customers or keeping your existing customers as happy as possible.

Then, there’s the money issue. Your business likely needs more in-house expertise to create a digital marketing strategy. If you had it, you wouldn’t be here. If you try to bring that expertise in-house, you have to spend a lot of money. The Society for Human Resource Management (SHRM) tells us that it costs $4,425 to hire a new employee. You lose an additional $1,252 to training.

Can your business afford that investment?

Most can’t, which is one of the main reasons they turn to top digital marketing agencies. NEWMEDIA saves you money in terms of getting you up and running across the digital landscape. But there are other reasons to explore Austin digital marketing with us.

Here we see what it costs to reach 1,000 people. Even traditional marketing’s best performer (broadcast) costs nearly twice as much as social media marketing. And the cost of traditional marketing only goes up from there, reaching a peak of $450 to reach 1,000 people when you use direct mail.

You get a more effective spend with digital marketing agencies.

We all know how important market research is to running a successful business. But what you may not realize is that the age of Big Data means you have more opportunities for user research than ever before. The streams of data flowing into your business tells you all that you need to know about your customers.

But it’s not the quantity of data that matters. Quality is key. In this chart from MarketingProfs, we see the increasing priority placed on quality data between 2016 and 2018:

From 75% of marketers in 2016 who care about data quality, we’ve seen the number rocket up to nearly 90%. And it’s only going to get higher from there as more companies recognize that the data they gather is so much more than a collection of numbers. NEWMEDIA is the digital marketing agency that helps you unlock the secrets your data holds.