Insurance PPC Services That Deliver Qualified Policy Leads

Insurance PPC

Services

Drive more quality traffic to your insurance website, generate leads, and convert them into clients with successful PPC advertising campaigns by NEWMEDIA. We don’t just generate website visits; we deliver insurance leads actively searching for your services. Book a consultation today and start growing your client base.

“Our website sessions doubled within a few months of launching the new website, which is amazing. For SEO, our leads from organic traffic have increased by 91%, and our annual revenue has risen by 43%. NEWMEDIA.COM has done a truly fantastic job. We’re pleased with everything they’ve done for us. ”

Jenn D. review from Clutch.co

Rated 5/5 stars on Clutch

Request a quote

Check out our services

Results-Driven PPC Campaigns to Attract High-Intent Insurance Shoppers

As a market-leading PPC management company, we understand the difference between casual browsers and target clients. Our lead generation PPC strategy targets potential clients actively searching for your offerings in your area, and increases the conversion rate from visitors to paying clients. The result is more qualified leads and paying clients.

Our Insurance PPC Process

Keyword Targeting by Insurance Type

Home insurance, auto insurance, insurance for small businesses, or whichever niche in the insurance business you fill – our insurance PPC campaigns have you covered. Our painstaking keyword research identifies the most relevant ones your target audience is using as search terms, so you generate web traffic and reach potential prospects with the perfect message.

Geo-Targeting by Service Area, ZIP Code, or City

In the insurance industry, most potential customers come from your area of operation, so that’s where we focus your paid ads. Are you active in multiple service areas? No problem! We can implement separate campaigns to reach your target audience in each of them precisely. You thrive with the best insurance lead generation in the business.

Campaign Setup for Seasonal Trends & Policy Promotions

Every insurance PPC marketing strategy we devise is unique, tailored to your unique offerings. Whatever form of insurance coverage you’re looking to promote, we run a successful PPC advertising campaign to generate insurance leads and increase your conversion rate. Seasonal promotions, special offers, new policies – we generate leads for them all.

Ad Testing for Offers, Quotes, and Free Consultations

Not all potential clients respond to the same calls to action. That’s why we test different keywords and copy in your ads and on your website to identify what works best. Our expert conversion tracking ensures constant lead generation from your PPC ads and maximum value for your ad spend.

Lead Tracking with Call Analytics & Quote Form Conversions

Our insurance PPC ad campaigns track insurance leads from search results right through to your conversion pages. Our detailed reporting includes call analytics, conversions from your quote forms and contact pages, Google Adwords, and much more. Watch your conversion rate grow, and understand exactly where the growth came from.

Organic keywords, rankings and traffic up over 500% in under 6 months!

Marketing Director

Fashion Ecommerce Store

Outrank your competitors, scale your rankings and traffic, and transform your business.

Get my custom SEO quote

Insurance PPC Case Studies

What’s Included in Our Insurance PPC Services

Google & Microsoft Ads Tailored to Insurance Keywords

Wherever your target audience is searching, your paid ads will be generating leads by precisely targeting potential clients with the insurance coverage options they’re looking for. Google Ads, Bing Ads (formerly Microsoft Ads), social media platforms, banner ads – our advertising efforts span them all.

Geo-Fencing & Location-Based Ad Scheduling

Our diligent PPC advertising ensures your PPC ads only target the areas you service, so you’re reaching a qualified target market with each dollar spent. If you’re active in multiple locations, we can craft tailored ads and landing pages specifically for each. So, your paid advertising only appears in appropriate, geo-fenced search results, reaching highly qualified leads.

Negative Keyword Filtering to Remove Low-Intent Clicks

Our market-leading keyword research identifies the ideal keywords your prospective clients are searching for. But we also identify the keywords to avoid because they indicate low-intent searches, i.e., casual browsers rather than high-intent potential clients. That’s another way we ensure you get excellent value-for-money for your ad spend.

Conversion-Driven Landing Pages With Quote Call-to-Actions

Our PPC advertising services for insurance agencies aren’t just about generating leads from search results and online marketing. We also create and optimize landing pages on your website to drive conversions. Our online marketing inspires insurance leads to get a quote, book a consultation, and take action.

Ad Copy Aligned With Insurance Industry Regulations

As a leading PPC agency for the insurance industry, we understand exactly how to navigate the many regulations that insurance brokers must comply with. Enjoy peace of mind knowing that all your ad copy (as well as the copy on your landing pages) is not only compelling but strictly aligned with insurance industry regulations.

KPI Reporting Focused on CPL, ROAS, and Policy Volume

A successful PPC advertising campaign delivers results, so that’s how we structure our reporting. We pride ourselves on the most comprehensive, easy-to-understand, and meaningful reporting in the insurance business. Determining cost per lead, return on ad spend, and number of policies, we focus on the vital KPIs you need most.

See Our Portfolio

They’re incredibly professional and communicative. NEWMEDIA is definitely an expert in their field.

Molly Hall Dorais

Director of Enrollment
Colorado Rocky Mountain School

Review from Clutch.co

Rated 5/5 stars on Clutch

Scale your website revenue from search. Request a proposal now to receive a project blueprint, full pricing, and strategy!

Improve my organic rankings

Why Insurance Firms Rely on Our PPC Services

There’s a reason why NEWMEDIA is one of the most effective paid advertising insurance agencies with a stellar online reputation – we deliver excellent results. Why wait? Contact us today to discover how our PPC advertising can turbocharge your lead generation and grow your client list.

What Customers Say About Us

They performed stellarly. We work very cohesively together, collaboratively, and with very substantial synergy. The amount of content and creative addition that we have since contracting with NEWMEDIA is second to none.