Gain more high-quality leads and convert them into new clients with NEWMEDIA’s PPC campaigns for personal injury law firms. Our campaigns connect you directly with those who require your services and make it a breeze to funnel them into new clients. Contact us today for a custom proposal.
Personal Injury PPC Services That Deliver High-Value Case Leads
Insurance PPC
Services
“Our website sessions doubled within a few months of launching the new website, which is amazing. For SEO, our leads from organic traffic have increased by 91%, and our annual revenue has risen by 43%. NEWMEDIA.COM has done a truly fantastic job. We’re pleased with everything they’ve done for us. ”
Targeted PPC Campaigns That Connect You With Injury Victims First
As personal injury marketing experts, we know how to make you stand out from all the other law firms in search engine results. Potential clients who have suffered injuries will be motivated to choose you as the one law firm to handle all their legal representation.
Our ad campaigns expertly target personal injury clients in your service area, generating qualified leads who need your specific personal injury legal services right now. We don’t squander your marketing budget on vague, broad marketing efforts. We zoom in to pinpoint your exact target audience.
Our Personal Injury PPC Process
High-Intent Keyword Targeting for Specific Injury Types
Your prospective clients aren’t just searching for generalized terms like “personal injury law firms.” High-intent searchers often use more granular terms, like “car accident lawyer” or “medical malpractice lawyer.” We target both common, expensive keywords and cheaper, long-tail terms like the ones above. That means you get extended reach, and at a lower average CPC to boot.
Geo-Specific Ads Based on Jurisdiction & Local Search Behavior
For most personal injury law firms, new clients primarily originate from their practice area. That’s where your target audience is, so that’s where we concentrate our marketing efforts. Our paid ad campaigns directly target the region and jurisdiction where your practice is active, with marketing strategies that take local search quirks, like using city abbreviations, into account.
Ad Structuring for Urgency, Free Consultations, & No-Fee Promises
Our PPC marketing campaigns aren’t just designed to generate more traffic to your law firm website – we aim to get you more clients. So, we structure your PPC ads to encourage prospective clients to take action (like booking a consultation) right now. And, if appropriate for your personal injury law firm, we offer incentives such as free consultations and no-fee promises as extra enticements.
A/B Testing of Headlines, CTAs, and Trust Elements
In addition to extensive competitor research and keyword analysis, we thoroughly test different elements of your PPC ads to ensure you receive only the most effective, tried-and-tested marketing strategies. In legal advertising, some headlines, calls to action, and elements establishing trust work better than others. We go to great pains to get them right throughout your PPC campaign.
Lead Tracking via Call Recording, Form Submission & Live Chat
We thoroughly test different elements of your PPC ads to ensure you receive only the most effective, tried-and-tested marketing strategies. In legal advertising, some headlines, calls to action, and elements establishing trust work better than others. We go to great pains to get them right throughout your PPC campaign.
Organic keywords, rankings and traffic up over 500% in under 6 months!
Marketing Director
Fashion Ecommerce Store
Outrank your competitors, scale your rankings and traffic, and transform your business.
Get my custom SEO quotePersonal Injury PPC Case Studies
What’s Included in Our Personal Injury PPC Services
Google Ads Setup With Local Injury Search Optimization
We place your PPC ads strategically on Bing Ads, social media, and other appropriate digital marketing channels. But our main focus is on Google, because that’s where most of the search action is. Our personalized service includes Google Ads setup, Google Business Profile optimization, and search engine optimization for your specific local conditions.
Geo-Focused Campaigns for Case-Relevant Leads
It doesn’t matter where your law offices are located or which categories of personal injury clients you’re looking to attract – we place you in front of them. If you specialize in car accident claims in the Bay Area, then that’s exactly where we’ll focus and what we’ll focus on. The result is more high-intent, case-relevant leads seeking urgent legal representation from your law firm.
Budget Optimization for Competitive High-CPC Keywords
Our marketing strategies are always tailored to your specific objectives and marketing budget. We always strive to deliver the best results for the lowest average CPC. Whatever your budget, we optimize our marketing strategies so you can compete for the most competitive (and expensive) keywords while dominating your niche in the search engine results.
High-Converting Landing Pages With Clear CTAs
For personal injury firms, the key to converting leads into consultations is high-quality landing pages on your website. When leads click through from search results, social media posts, or some other medium to reach your site, we make sure they’re greeted by attractive design, compelling copy (such as client testimonials), and clear, FOMO-inducing CTAs.
Ad Copy Aligned With Ethical Legal Marketing Guidelines
Needless to say, the legal profession is bound by some of the strictest ethical marketing guidelines and a host of regulations. With NEWMEDIA, you can rest assured that all your PPC ads (on Google Ads and beyond) and all our marketing strategies are aligned with legal industry best practices. We generate the leads for you, without any regulatory risks.
Reporting on Cost per Case Lead, Conversion Rate & Intake Quality
We present you with reporting that’s as thorough and user-friendly as it gets when you let us create your personal injury PPC ads. We detail exactly how your marketing budget was applied and focus on the crucial KPIs – cost per case lead, conversion rates from different channels, etc. We expertly unpack everything for you, so it’s easy for your team to digest and take appropriate actions.
See Our Portfolio
They’re incredibly professional
and communicative. NEWMEDIA is definitely an expert in their field.
Molly Hall Dorais
Director of Enrollment
Colorado Rocky Mountain School
Colorado Rocky Mountain School
Scale your website revenue from search. Request a proposal now to receive a project blueprint, full pricing, and strategy!
Improve my organic rankingsWhy Injury Law Firms Trust Our PPC Results
As you can see from the many glowing client testimonials on our site, personal injury firms and many other businesses trust us implicitly with their digital marketing. Experience world-class personalized service from an expert team, next-level marketing strategies, excellent value, and unbeatable results. Contact us today to book a consultation.
What Customers Say About Us
They performed stellarly. We work very cohesively together, collaboratively, and with very substantial synergy. The amount of content and creative addition that we have since contracting with NEWMEDIA is second to none.
Randall T.
Founder
Ready for unbelievable organic results? Connect with our team to get a custom SEO quote.
Book a free consultationRelated Services
Your search for an expert SEO partner ends here. Scale your ROI with NEWMEDIA.COM
Get my free SEO analysis and proposal