Reach a broader audience for your mass tort practice, boost your lead generation, and convert leads into new mass tort clients with a pay-per-click (PPC) advertising campaign from NEWMEDIA. Our mass tort campaigns quickly generate more qualified mass tort leads from search engine results, social media, and other platforms. Contact us today for a free consultation.
Mass Tort PPC Services That Generate Qualified Plaintiffs Fast
“Our website sessions doubled within a few months of launching the new website, which is amazing. For SEO, our leads from organic traffic have increased by 91%, and our annual revenue has risen by 43%. NEWMEDIA.COM has done a truly fantastic job. We’re pleased with everything they’ve done for us. ”
Partner with NEWMEDIA to Run Complex Litigation PPC Campaigns
For mass tort firms, relying on traditional marketing channels like radio advertising and print ads to generate mass tort leads often isn’t the most effective marketing strategy. While you’ll reach a broad target audience, radio advertising, and print ads don’t allow you to target promising potential clients granularly, making it difficult to assess campaign performance.
That’s where mass tort ad campaigns from NEWMEDIA make all the difference. Our PPC ads target potential clients who are actively searching for mass tort attorneys, so you get more qualified leads ripe for conversion into new mass tort cases.
Our Mass Tort PPC Process
Targeted Campaigns for Emerging & Active Mass Tort Cases
Whether you’re looking for new clients to prosecute emerging mass tort cases, seeking new plaintiffs to join an active case, or simply wanting to educate potential clients about your mass tort law services, our mass tort campaigns have you covered. We design a custom PPC advertising campaign tailored to your specific needs and objectives.
Custom Ad Groups for Each Drug, Device, or Case Type
Are you seeking new clients for multiple mass tort cases at once? We can help. From mass tort cases resulting from defective medical devices to personal injury mass tort claims, we create ad groups for each drug, device, or case type as required. This means you generate leads and new clients for all your mass tort cases at the same time.
Landing Pages With Legal Disclaimers & Pre-Qualification Forms
In addition to creating and placing your PPC ads, our mass tort marketing strategy also involves optimizing the landing pages on your website for conversion. That includes appropriate legal disclaimers and mechanisms to filter out low-intent leads, like pre-qualification forms. It’s not just about lead generation; it’s about securing more mass tort clients.
A/B Testing Across Platforms to Lower CPL
Potential clients often respond differently to various messages, depending on the specific mass tort law services they seek and the platform they’re on. We rigorously test different keyword combinations and ad copy throughout the campaign to identify the most effective messages. Besides improving lead generation numbers, this strategy helps to lower your CPL (cost per lead).
Multi-Step Lead Tracking With Intake API or CRM Integration
A major benefit of paid advertising (as opposed to traditional marketing methods) is highly efficient lead tracking. From search engine results to your landing pages and contact forms, we track every stage of the lead generation process in detail. Plus, we can integrate with your intake API or CRM software for extra efficiency and ease of use.
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What’s Included in Our Mass Tort PPC Services
Rapid-Launch Google & Meta Ads Campaigns
With mass tort cases, time is often of the essence. So, we don’t delay. After identifying relevant keywords and crafting compelling ad copy, we launch your mass tort outreach to potential clients rapidly. We primarily focus our marketing efforts on Google Ads and Meta (Facebook and Instagram ads) because they’re the best platforms for mass tort lead generation.
Geographic Targeting Based on Jurisdiction Eligibility
Mass tort law firms are often restricted to certain jurisdictions. It’s counterproductive to market your legal services to potential clients whose mass tort claims might be inadmissible in your mass tort firm’s jurisdiction. So, we carefully target our marketing efforts only at relevant jurisdictions and service areas.
Intake Filtering With Fraud Prevention & Lead Scoring
Successful mass tort campaigns require separating the wheat from the chaff, or, more specifically, genuine high-intent potential clients from casual website visitors, or even fraudsters. Our mass tort lead generation process involves thorough intake filtering, including fraud prevention and lead scoring, so you don’t waste valuable resources on scammers and low-intent visitors.
Custom Landing Pages With Conditional Logic & Long-Form Fields
When potential clients click through to your site from, say, Google search ads, we ensure your landing pages are designed and structured to encourage them to take action. Unlike basic mass tort marketing agencies, we employ features like conditional logic and long-form fields to filter out casual browsers from strong leads, improving your conversion rate.
Legally Compliant Ad Copy for Sensitive Litigation Topics
Law-firm marketing can be a minefield of regulatory compliance issues if you don’t know what you’re doing. With over a decade of experience in digital marketing for mass tort law firms, we know exactly how to get it right, especially for sensitive litigations. Our mass tort marketing strategy keeps you compliant while your new mass tort clients roll in.
ROI Dashboards With Real-Time Cost per Plaintiff Metrics
Track your mass tort campaign performance in real time with our advanced dashboards. See exactly how your Google and Instagram Ads are performing, including which high-intent keywords we’re targeting for lead generation. Unlike traditional marketing, you’ll have full visibility into cost per lead, cost per plaintiff, and other critical KPIs throughout the entire campaign.
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Improve my organic rankingsWhy Legal Teams Choose Our Mass Tort PPC Agency
Mass tort lawyers choose NEWMEDIA for their advertising because we don’t just reach your target audience hyper-effectively and generate quality mass tort leads. Our digital marketing delivers more mass tort cases for your mass tort practice. Interested? Don’t delay – book a free consultation with the leaders in the legal marketing industry today.
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