PPC Services for Lawyers That Deliver High-Intent Leads

PPC Services

for Lawyers

NEWMEDIA’s PPC advertising for law firms is a highly efficient and cost-effective way to keep a constant pipeline of prospective clients flowing to your website. With a proven track record established over decades, our strategic PPC campaigns don’t just deliver more potential customers, but highly qualified leads perfectly suited to your law practice.

“Our website sessions doubled within a few months of launching the new website, which is amazing. For SEO, our leads from organic traffic have increased by 91%, and our annual revenue has risen by 43%. NEWMEDIA.COM has done a truly fantastic job. We’re pleased with everything they’ve done for us. ”

Jenn D. review from Clutch.co

Rated 5/5 stars on Clutch

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Laser-Focused PPC Campaigns Built for Legal Conversions

Get qualified legal leads that turn into real clients. Our laser-focused PPC campaigns are built specifically for law firms, targeting high-intent search terms with precision. We don’t waste your budget on irrelevant traffic. Instead, we drive potential clients straight to your inbox with compelling ad copy, smart targeting, and conversion-optimized landing pages. Whether you’re a personal injury attorney or a criminal defense firm, we tailor every campaign to match your practice area and goals.

Our Law Firm PPC Strategy

Legal Industry Research & Competitor Ad Analysis

As a top-rated PPC agency for legal services, we understand the legal industry and legal marketing inside out. Using advanced tools, we thoroughly research your niche and analyze your competitors’ PPC campaigns.

Keyword Targeting for High-Value Case Types

Our unrivalled law firm PPC campaign performance is built on high-quality keyword research. Using a combination of high-value and long-tail keywords, we target the most relevant keywords for an exact match with your specific target audience to ensure the highest lead quality and conversion rate possible for your PPC budget.

Campaign Structuring for Emergency & Seasonal Offers

Like most law firms, yours is probably focused on your home city or region. We use digital marketing strategies like map marketing and local service ads to zero in on exactly where your target audience is. Plus, we optimize your paid ads for mobile phones, tablets, and PCs to maximize your visibility and lead generation across all paid search scenarios.

A/B Testing & Ongoing Bid Adjustments

Vast experience teaches us that a successful paid search campaign takes some trial and error and requires ongoing tweaks to deliver optimum campaign performance. We test different target keywords and ad copy to identify the best combinations to put your legal services in front of as many quality leads as possible.

Lead Tracking, Call Analytics & Conversion Data

Unlike other law firm PPC companies, NEWMEDIA is all about generating new clients for you. So, we place great emphasis on tracking and reporting on the conversion process. Using Google Analytics and other specialized tools, we track the flow of leads from search results to your landing pages, plus the calls they make and consultations they book.

Organic keywords, rankings and traffic up over 500% in under 6 months!

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Case Studies

What’s Included in Our Lawyer PPC Services

Google Ads and Microsoft Ads Campaigns

At the heart of our law firm PPC campaigns are paid search campaigns using Google Ads, Microsoft Ads, and Facebook Ads Manager. Our campaigns target relevant keywords with optimized ad copy to deliver a high click-through rate of qualified leads to your website.

Local and Nationwide Geo-Targeting

There’s no point squandering your marketing efforts and ad spend on markets you don’t service. Our PPC campaigns target the right locations where you’re looking for new clients, or nationwide if your firm has national reach. This way, we ensure that your PPC budget is applied prudently, cost-effectively, and with razor-sharp focus.

Negative Keyword Lists & Budget Control

Our PPC strategy includes tightly managed negative keyword lists and smart budget control to ensure every dollar works harder for your law firm. We block irrelevant search terms that drain your budget and focus only on high-converting queries from potential clients. With real-time monitoring and fine-tuned targeting, you’ll avoid low-quality leads and get better ROI from your campaigns.

Landing Page Optimization for Higher Conversion Rates

Once potential clients click through to your website from search results, the content on the landing page they arrive at is a big factor in their decision to call or book a consultation. We create and optimize custom landing pages on your site to make it easy and compelling for them to take that crucial step.

Ad Copywriting That Aligns With Legal Ethics

Needless to say, legal marketing strategies need to take into account the complex compliance- and ethics-related considerations that characterize the legal industry. We craft ad copy that aligns strongly with that ethos, while speaking directly to qualified leads looking for the specific legal assistance your firm provides.

Transparent Reporting With ROI-Focused KPIs

NEWMEDIA’s reporting is some of the best in the PPC management business. You’ll receive regular, detailed, user-friendly reports that show exactly how your PPC budget was applied. We highlight ROI-focused KPIs like call and booking analytics because we understand that what matters is that your ad spend delivers results.

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They’re incredibly professional and communicative. NEWMEDIA is definitely an expert in their field.

Molly Hall Dorais

Director of Enrollment
Colorado Rocky Mountain School

Review from Clutch.co

Rated 5/5 stars on Clutch

Scale your website revenue from search. Request a proposal now to receive a project blueprint, full pricing, and strategy!

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Why Law Firms Trust Our PPC Campaigns

NEWMEDIA’s PPC advertising is a tried and tested form of online advertising for lead generation and converting potential clients into new clients. As many law firms can attest, our pay-per-click ad campaigns for law firms have a proven track record at generating high-value leads cost-effectively. Contact us today to discover what we can do for you.

What Customers Say About Us

They performed stellarly. We work very cohesively together, collaboratively, and with very substantial synergy. The amount of content and creative addition that we have since contracting with NEWMEDIA is second to none.