Search engine optimization in Charlotte.
SEO in
Charlotte
Work with one of the top digital marketing agencies to create an indomitable online presence.
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Top 1% Global Leader Digital Agency
Ranked by Clutch 2023
Top 1% Digital Agency in United States
Ranked by UpCity 2022
Fastest-Growing Companies in the USA
4 Years in a Row
Top 1% Best Digital Marketing Award
Ranked by Expertise 2023
#2 Global Award Winner
Ranked by MASHABLE
Top 1% Award of Excellence Winner
Years 2020, 2021, 2022
500+ 5-Star Reviews in Google
Ranked by Our Customers
Top 1000 Global Digital Agency
Ranked by Clutch 2022
#1 Global Digital Agency
Ranked by Business Journal
Top Rated SEO Agency
Ranked by SEO Blog 2023
Top Ecommerce Development Company
Ranked by Selected Firms
Top Web Development Agency
Ranked by Design Rush
Top 1% Global Leader Digital Agency
Ranked by Clutch 2023
Top 1% Digital Agency in United States
Ranked by UpCity 2022
Fastest-Growing Companies in the USA
4 Years in a Row
Top 1% Best Digital Marketing Award
Ranked by Expertise 2023
#2 Global Award Winner
Ranked by MASHABLE
Top 1% Award of Excellence Winner
Years 2020, 2021, 2022
500+ 5-Star Reviews in Google
Ranked by Our Customers
Top 1000 Global Digital Agency
Ranked by Clutch 2022
#1 Global Digital Agency
Ranked by Business Journal
Top Rated SEO Agency
Ranked by SEO Blog 2023
Top Ecommerce Development Company
Ranked by Selected Firms
Top Web Development Agency
Ranked by Design Rush
How much do you know about search engine optimization?
As a business owner, you should recognize that digital marketing is one of the keys to driving new customers toward your Charlotte business.
But how much do you know about search engine optimization?
If you’re anything like most business owners, you don’t know as much as you need to know.
Take a look at this chart from Smart Insights:
After questioning 424 business owners, it found that only 68 believed they had a deep understanding of SEO strategies and how they work. Over 250 describe their knowledge as basic at best, with the rest saying they don’t understand the first thing about building an SEO strategy.
Even now, when we’re in the golden age of internet marketing, most small businesses don’t know how to use SEO techniques to their advantage. And that’s good news for your business. After all, you’re here because you’re looking for an SEO agency. That means you’re actively looking for SEO specialists who can help you understand (and profit from) the power of online marketing. As Charlotte’s leading digital marketing agency, NEWMEDIA can help your company achieve amazing growth through SEO.
Charlotte, SC website design, UX, digital development and marketing agency
INCREDIBLE PRODUCT MEETS IMPECCABLE DESIGN
Top 1%
Global Leader Digital Agency
Ranked by Clutch 2023
Top 1%
Digital Agency in United States
Ranked by UpCity 2022
Who we are
About NEWMEDIA
NEWMEDIA is a full-service Charlotte, SC digital marketing and advertising agency.
Our beautiful Charlotte offices are located at 222 S. Church Street, Suite 100, Charlotte, NC 28202.
As a full-service agency, our holistic team offers a complete range of services including: digital business strategy and consulting, website design, web development, mobile app development, and marketing services including paid and organic search (PPC and SEO), paid and organic social media marketing and management, video production, and even traditional media buying (TV, radio, print and OOH).
NEWMEDIA.COM
Web Design | SEO+Social Digital Marketing Agency
We can craft the perfect digital strategy to grow your business, and then execute it for you to generate massive scale. And we can move much faster than you would expect.
The Power
Of Online Marketing
An SEO company does far more than check on keyword rankings and write the occasional blog for your business website. The right agency helps you to master digital marketing. Here are four reasons why that’s so crucial.
Better Lead Generation
No matter what industry you choose, lead generation is always a priority. Businesses need new customers. A constant influx of leads is the desired result of the marketing efforts of most global and local businesses.
And it’s not just us who thinks so.
Look at this chart from Service Direct:
Each of the five industries shown in this chart ranks lead generation as a top priority. It’s not even close. We see that 39% of marketers who specialize in the legal services sector want more leads. We also see that 31% of business and professional services think getting more leads is the most important thing they can do. And that’s the lowest of the five.
With the need to generate leads being so crucial, businesses have to look for ways to get new clients.
So, they go digital.
And according to this chart from Search Engine Land, SEO solutions are the best way to get more leads:
In the B2B space, 59% of marketers say that SEO has the biggest impact on leads generated. That’s more than pay-per-click and social media marketing combined. The picture is similar in the B2C sector, with 49% of marketers saying SEO comes out on top out of the three.
The message is simple. If you want more leads, working with a Charlotte SEO company is the way to get them.
Enhanced Business Exposure
Brand recognition is important for a simple reason:
Trust. The more people know about your brand and what your business does, the more likely they are to buy from you. It’s no wonder that so many marketers prioritize brand-building in their digital marketing:
This chart from Smart Insights shows that building brand health and awareness is the top goal for 37% of companies that have a digital marketing strategy. They know how crucial trust is to making sales.
So, where does search engine optimization fit into the equation? Let’s assume you run a lawn care business. Whenever somebody in Charlotte has a problem with their lawn, you want them to think of your business above anybody else’s. But in practice, new customers aren’t going to know anything about you. They just know they have a problem.
So, this potential new customer heads to Google and searches for the keywords “lawn care in Charlotte.”
That search is your first potential touchpoint with a prospect.
If your website doesn’t appear at (or near) the top of the first results page the searcher sees, you’ve missed your chance to establish your brand in their mind.
They’ll see five to 10 other companies ahead of yours. Our point is that search engine optimization is all about getting your company in the right place at the right time so that searchers find you when they’re doing their initial research.
Every other element of brand building, such as consistent communication, messaging, and sharing quality content, comes later. Without SEO, these other elements don’t matter because you don’t have the digital presence needed to ensure prospects find you when they search for what you do.
Huge Return on Your Marketing Investment
It costs money to grow online. We’re not telling you anything new here. If you want to get more customers, you have to invest money.
The challenge is that there are many digital marketing techniques you could use, and your budget only stretches so far.
Which type of online marketing should you choose?
According to this chart from SEO For the Rest of Us, search engine optimization is the best choice:
Reporting on a survey conducted by Databox, this chart shows us that 19% of marketers say search engine optimization gives them the strongest ROI. Email marketing, organic social media marketing, and paid search all fall behind.
The point is that SEO agencies help your marketing dollar stretch further. And the more you invest in search engine optimization, the better your results will be, particularly over the long term.
Save Money Compared to Traditional Marketing
“Okay,” you tell us. “Search engine optimization comes out on top of the main digital marketing techniques. But that doesn’t mean a thing if traditional marketing costs less and gets more customers.”
We agree.
SEO services would be a waste of money if you could get the same (or better) results from TV, radio, and print marketing.
But you can’t.
Take a look at this chart from Seriously Simple Marketing:
It details how much the average business spends to reach 2,000 people using various marketing techniques. Search engine optimization is the obvious winner, with the average cost coming in at $50.
On the traditional side of things, broadcast marketing costs three times more to reach 2,000 people. And if you go down the direct mail route, you shell out $0.45 per customer reached. When it comes to your marketing spend, SEO doesn’t just give you a better ROI. It costs less than every traditional marketing technique. The best SEO agencies, such as NEWMEDIA, help you take advantage of these low costs to boost your returns to
astronomical levels. How much could your business grow?
By capitalizing on lower marketing costs, you can reach more people via search engines. At NEWMEDIA, we’ve helped small businesses achieve 10,000% growth in five years using our SEO services.
Search Engine Optimization From Charlotte's Top SEO Company
Your search for a Charlotte SEO agency ends now that you’ve discovered NEWMEDIA. Let’s look at the SEO services our marketing agency offers to clients in Charlotte, North Carolina.
Local SEO
Previously, we talked about how customers who are looking for a lawn care service in Charlotte would type a term like “lawn care in Charlotte” into Google.
Here’s what the results of that search look like:
Do you notice the map and the three results that appear directly under it? Those are local search results pulled directly from each company’s Google Business Profile. More importantly, those three results appear above everything else that ranks for the term “lawn care in Charlotte.”
Why does this matter?
According to data from On The Map, 93% of people checked search engine results when looking for local businesses in 2020. Of these local searches, 42% led to a click in the Google Map Pack, which is the collection of three local results that appear above the rest of the local businesses Google ranks in its regular results.
If you’re not in the Google Map Pack, you’re missing out on a huge portion of online traffic. And if your business doesn’t appear in local search results at all, the 93% of people who look online before buying services in Charlotte won’t even know that you exist.
An SEO expert from NEWMEDIA helps your local business show up in these crucial local searches.
Keyword Research
On the surface, keyword research seems pretty simple. Figure out what people are likely to type when searching for what your business does and focus your content creation efforts on those words and phrases.
Unfortunately, it’s not that easy.
The top 10,000 keywords in the world only account for about 20% of clicks, as this chart from Blog Time Now demonstrates:
More importantly, 70% of all clicks from search engines come from long-tail keywords. These are longer phrases and questions that searchers type when they’re looking for local companies or have a specific question they want to answer.
Our point?
Targeting the top keywords in your niche isn’t the way to increase revenue. Figuring out the long-tail keywords is. At NEWMEDIA, our keyword research ensures our clients reach their target audiences by making sure they rank well for the long-tail keywords that people use to find their businesses.
Quality Content Optimization
Content that contains keywords is the lifeblood of search engine optimization. Google and its ilk examine your content to figure out what it says, who it’s speaking to, and where it should rank in search engines.
Knowing this, many businesses try to optimize content themselves.
Again, it seems so simple. Take a piece of content, get your list of keywords, and start stuffing those keywords into the writing.
The problem is that Google grew wise to that approach years ago. Today, over-optimized content gets subjected to penalties, which wreaks havoc on website traffic.
TechRound shows us how damaging those penalties can be in this chart:
This website dropped from nearly 10,000 visits per day to less than 1,000 because Google implemented a penalty that took it out of search results.
Optimizing content properly is harder than it seems. The NEWMEDIA SEO company knows how to do it properly, ensuring your content ranks higher without being at risk of penalties.
Content Strategy and Creation
Your conversion rate is a percentage figure that tells you how many of your site’s visitors do what you want them to do. A purchase is the most obvious conversion goal. But there are others, such as signing up for emails or a newsletter or simply getting in touch with your Charlotte company.
Whatever your idea of conversion is, it’s the ultimate goal of attracting traffic to your website. You want more than just the views. You want visitors to take the next step so you can start talking to them about the product you sell.
That’s where conversion rate optimization (CRO) comes in.
CRO is all about making little tweaks to your website that encourage your visitors to take the action you want them to take. Our SEO company offers several CRO services, including:
- Building text-based CTAs into your content so your customers don’t have to scroll around looking for buttons to get in touch.
- Split testing different web page designs to see which works better.
- Using occasional popups to pull attention towards specific offers that may interest your visitors.
- Optimizing content that already performs well so it can reach an even wider audience.
Web Development and Design
All digital marketing efforts start with a website. The quality of that website plays a role in how well it ranks in search engine optimization.
Let’s start with the development side, which covers the nuts and bolts of how your website works. If your site has broken links and unclean code, a search engine’s spiders can’t crawl it as well as they need to. This means they can’t create accurate sitemaps. Plus, the broken links mean they’ll miss out on pages that would normally rank. Only the search engine can’t find them.
On the web design side, it’s all about the user experience.
Take a look at this chart from Zippia:
Note the last of the three reasons why somebody will leave a page. A huge 37% say that poor web design causes them to bounce away from a website, likely never to return.
Of course, that’s a problem from a conversion standpoint. You can’t convert a client who doesn’t stick around.
But having a lot of people bouncing away from your web pages also creates a search engine optimization problem. It shows search engines that people aren’t finding what they need from your page. And if they don’t get what they need, there’s no reason for a search engine to rank your website.
So, think of web development and web design as two sides of the same coin. Development handles the mechanics, while design deals with the look and feel of your site. NEWMEDIA can handle both, so you have a website that’s ready for the techniques our SEO company uses to give you a boost in rankings.
Conversion Rate Optimization
Your conversion rate is a percentage figure that tells you how many of your site’s visitors do what you want them to do. A purchase is the most obvious conversion goal. But there are others, such as signing up for emails or a newsletter or simply getting in touch with your Charlotte company.
Whatever your idea of conversion is, it’s the ultimate goal of attracting traffic to your website. You want more than just the views. You want visitors to take the next step so you can start talking to them about the product you sell.
That’s where conversion rate optimization (CRO) comes in.
CRO is all about making little tweaks to your website that encourage your visitors to take the action you want them to take. Our SEO company offers several CRO services, including:
- Building text-based CTAs into your content so your customers don’t have to scroll around looking for buttons to get in touch.
- Split testing different web page designs to see which works better.
- Using occasional popups to pull attention towards specific offers that may interest your visitors.
- Optimizing content that already performs well so it can reach an even wider audience.
CRO isn’t about making wholesale changes to your website. It’s little tweaks in content or small changes to a site’s design that create a better flow from information gathering to converting.
How do you know if you need CRO?
Take a look at this chart from Trustmary:
Here we see the median conversion rates across different industries. For example, travel websites manage an average of 3.4%, which means 3.4 out of every 100 website visitors convert. Catering is even higher, with a 6.1% conversion rate.
If your rate for your industry is lower than the median figures in this chart, you need conversion rate optimization. And if you’re hitting the median figures, then congratulations. Now, you’re ready to be even better than average with the help of NEWMEDIA.
Building Inbound Links
Backlinks have been a crucial part of search engine optimization since the advent of search engines. The concept is simple. A website links to your site because it believes that your site has something of value to offer to its visitors. The more links you get, the more search engines take notice. Their algorithms go, “Hmm, a lot of people are linking to this website. That must mean it’s a good site. Let’s rank it higher.”
At least, that’s how it’s supposed to work.
Once people picked up on how more backlinks tended to lead to better rankings, the floodgates opened. Directory sites, link farms, and all of these useless sites that existed solely for backlinks started popping up. Many websites used those sites to artificially inflate their rankings.
Then, Google struck back with penalties for bad backlinks.
Today, building inbound links is just as important as it ever was. But far more crucial than quantity is the quality of the links you get from other websites.
Quality is what NEWMEDIA offers.
Our inbound linking service isn’t about getting your website on as many directories and link farms as possible. That’s a recipe for a penalty. Instead, we focus on creating content that other websites want to link to because that content demonstrates that you’re an industry thought leader.
Sure, we make sure you have links where you’re supposed to have them.
If there’s an industry association that lends credibility to your business, we’ll make sure they’re linking to you.
But quality is key. After all, one good backlink from an authoritative source outweighs a thousand from low-quality websites.
Our Past Projects
Our Esteemed Clientele
Over the years, we’ve had the opportunity to work with hundreds of clients of all sizes from a range of industries for website designing and redesigning projects. Some of our clients include:
Delta Sky Club
The new Delta Sky Club website portal, designed and developed from scratch by NEWMEDIA, allows Delta passengers who go online in any of their Sky Club lounges across the U.S. to quickly get news, weather & stock market information, in addition to tracking flights on any airline (not just Delta!), searching directly in Google, and getting maps and driving directions to/from any address on Earth.
California Almonds
NEWMEDIA Los Angeles, in collaboration with Sterling-Rice Group (SRG), built a new website for the Almond Board of California under an aggressive development timeline. We built a multi-language website for them while ensuring a consistent user experience by bringing all four existing websites into a single universal system. Our team of experts delivered this mammoth project even after the deadline was shortened by four weeks.
Six Flags
The Six Flags team reached out to NEWMEDIA for a complete website redesign and multi-site ecommerce web development. We redesigned the website to change its complete look and feel and organized content into categories and subcategories to simplify content discovery for visitors. Over the course of the project, we worked in close coordination with the Six Flags team to deliver the website quickly before their parks reopened.
PostNet
PostNet approached us to completely redesign all their websites, including those of franchisees. We developed a fresh responsive website for them to offer a consistent browsing experience to visitors irrespective of the screen size of the device they use to access the website. Additionally, we developed a tool to help visitors find their nearest PostNet center. Finally, we designed the 300+ franchise websites for them with local SEO and franchise SEO.
YMCA (The Y)
YMCA (now “The Y”) is an organization that we’ve all heard of and/or been a part of at one time in our lives. YMCA of Metro Denver came to us for a fresh website design that would communicate their mission of being for youth development, healthy living, and social responsibility. Even more exciting, they had just had a brand refresh and this was the chance to support that refresh with a complementary website.
Haystack
When CBS Television was producing the show that came to be called Haystack Help, they needed a complex yet easy to use website application to direct the TV viewers to visit, and their search for a Denver website developer led them to NEWMEDIA. Initially, prior to contacting NEWMEDIA, they had selected another web development partner for the project. Then, there was a problem…
NEWMEDIA.COM
Master Major Search Engines with NEWMEDIA
Once you have your SEO strategy in place, there’s so much more we can do for you. Google AdWords. Email marketing. Social media management. It all falls under the NEWMEDIA digital marketing umbrella.
But there’s one more question to answer:
Why us?
But don’t just take our word for it
Our Recognitions Speak for Themselves
Upcity
ranks NEWMEDIA a Top 1% Digital Agency in the United States
Clutch
ranks NEWMEDIA a Top 1% Global Leader Digital Agency.
Mashable
ranked NEWMEDIA's work the #2 Global Award Winner (and they ranked Twitter #3).
The Inc. 5000
ranks NEWMEDIA among its fastest-growing companies, 4 years in a row.
Don't be confused by the many imitators, with names that look and sound alike - there is only one, original NEWMEDIA.COM - helping clients grow their businesses since 1996.
Recognized Throughout the U.S.
NEWMEDIA receives awards for the quality of its work. In 2019, UpCity ranked us in the top 1% of digital marketing agencies in the United States. Clutch called us a global leader among B2B companies in the same year. And the Inc. 5000 named us one of the country’s fastest-growing companies for two consecutive years.
We Work with Major Brands
Amtrak, PostNet International, and CBS Television are among the many major brands that trust NEWMEDIA with web design and search engine optimization. We understand how to build businesses using the digital space.
A SAMPLE OF OUR
DIGITAL SERVICES
Connect with Us
We're Based in Charlotte
When you choose to work with NEWMEDIA, we’ll become your development partner in growth and take your business to the next level. Contact us now for a free, no-obligation call to discuss your requirements and how our website designers in Charlotte can help.
Unlike many SEO agencies that claim to offer services in the city but are nowhere to be found when you need them, we have a Charlotte office.
Come visit us at 222 S. Church Street, Suite 100, Charlotte, NC 28202. If you’re not ready to visit, you can give us a call at (980) 392-5640 or send an email to [email protected]. We’ll set up a free consultation to talk about what search engine optimization can do for your business.