Amazon search engine optimization SEO services.

Other companies may care more about branding, meaning their purpose is to ensure their content has, and maintains, a clear and cohesive message.

Often, content writing services combine different approaches, and may even serve multiple purposes.

But it’s purpose that is the unifying thread. You’re not hiring freelance writers to create a handful of articles when building a content marketing strategy. You’re defining what you need – be it SEO articles, web content creation, or whatever may be – and having it created by a content writer who understands the precise purpose behind the words they write down.

We refer you back to a stat we shared earlier when it comes to designing content for search engines:

Approximately 96.55% of web pages get absolutely no organic search traffic from Google.

That means the vast majority of websites contain content that isn’t designed for achieving solid search rankings which – as is the case with the content structure problem mentioned earlier – makes the content’s quality irrelevant. A great piece isn’t going to do much if nobody wants to read it.

Through our content optimization service, we don’t just write the sort of web-based content that builds the trust your potential customers need to have in you before they buy. We optimize it. We ensure the piece attracts high-quality backlinks. And make sure that content is going to rank well in search engines through the strategic use of keywords and by writing to Google’s EEAT standards.

Do you remember what we said earlier about the lack of content marketing strategy in most businesses? If not, here’s a reminder:

Over half of businesses either have no content marketing strategy or simply don’t know if one exists within their companies. That lack of strategy is the enemy of content quality – how can you conduct any kind of quality assurance on what you write if you take a scattershot approach to writing it?

With our strategy creation services, we equip you with a roadmap – fueled by a combination of our technical expertise and your knowledge of your industry – so you know what content you’re posting, when, and (most importantly) why!

You need to get something out into the world. Maybe you have a new product coming up – with a set release date – and you want to ensure people know about it. Or there’s a major change happening in your company. One that will be transformative not only for your brand but the way your customers interact with you.

Whatever the case may be, you need to get the word out. And there’s no better way to do that than with a press release:

As Business2Community points out, 100% of journalists say that press releases are their main sources when searching for stories on which to report. That’s where NEWMEDIA comes in. Not only do we provide the copy for your press releases – offered in a timely manner so you can make announcements as and when needed – but we make sure that the copy lands on the PR websites that journalists use.

The result?

Your press releases become more than standalone announcements about your company. They transform into the sources that journalists use to get your business on major news outlets and in industry-specific publications.

Writing blog content takes time. A lot of time:

HubSpot points out that the average B2C company takes three hours and 41 minutes to write a 1,300-word piece. B2B bloggers go even longer – they average four hours and 38 minutes for every 1,460-word blog post. That’s hours of time being taken away from whoever you’ve assigned blog writing duties to within your company.

Those are hours they could spend serving your clients.

So, why not take the burden of blogging off your employees’ shoulders? Let NEWMEDIA handle it. Not only do we have professional copywriters – who can deliver posts faster than the averages mentioned above – but we also know how to tailor your blogs so they do just as well in search engines as they do with your clients.

You can’t take the same approach to writing ad copy as you do to creating blog articles. Elements of SEO copywriting are still important – especially when it comes to keywords – but your online ads only give you a handful of words to work with.

You need to make those words count.

Your customers are telling you precisely that when they describe the reasons they have for clicking on online ads:

Exactly a third of people say they click on ads because the ads answer questions. About 20% say they’ll hit an ad simply because it comes first in their search results, with a similar number saying that titles, descriptions, and imagery being compelling is enough for them to hand over that all-important click.

The simple message is that your ad copy matters when it comes to getting clicks – something that NEWMEDIA understands and can account for with its ad copy creation service.

We mentioned earlier that content writing services can provide your business with something that is akin to gold dust in the online marketing space:

Authority.

Authority breeds trust, and with that trust comes sales. And there may be no better way to gain authority among your customer base than by publishing white papers. These documents – which are often more technical than web copy and blog posts in nature – are loaded with compelling research that’s designed to make your company stand out as a major player in its industry.

But that’s not all – white papers hit every stage of the marketing funnel:

For every dollar you spend on sending emails, you can expect 40 dollars in return – almost twice as much as you get from SEO content writing. That’s not to say you need to abandon SEO in favor of emails. Far from it. Rather, your content marketing strategy should incorporate both so that you’re getting leads from all angles.

That’s where NEWMEDIA comes in. With our email writing services, we craft emails for all stages of your marketing funnel, in addition to helping you find and use the tools that automate the sending of those emails.

Email isn’t dead.

If anything, it’s stronger than ever, at least from an ROI perspective:

For every dollar you spend on sending emails, you can expect 40 dollars in return – almost twice as much as you get from SEO content writing. That’s not to say you need to abandon SEO in favor of emails. Far from it. Rather, your content marketing strategy should incorporate both so that you’re getting leads from all angles.

That’s where NEWMEDIA comes in. With our email writing services, we craft emails for all stages of your marketing funnel, in addition to helping you find and use the tools that automate the sending of those emails.