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Law Firm SEO Services That Bring in Real Clients.

Law Firm
SEO Services

NEWMEDIA is a full-service SEO agency specializing in helping law firms improve search rankings, attract qualified leads, and turn prospective clients into paying cases. Whether you’re a solo practitioner or part of a larger firm, our legal SEO experts are here to help you grow your practice through strategic, results-driven search optimization.

Contact NEWMEDIA today for a free consultation to see how a professional law firm SEO agency can jump-start your online presence.

“Our website sessions doubled within a few months of launching the new website, which is amazing. For SEO, our leads from organic traffic have increased by 91%, and our annual revenue has risen by 43%. NEWMEDIA.COM has done a truly fantastic job. We’re pleased with everything they’ve done for us. ”

Jenn D. review from Clutch.co

Rated 5/5 stars on Clutch

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SEO That Aligns With Your Practice Areas and Location

Legal clients typically face urgent, high-stakes situations that demand immediate, local expertise. NEWMEDIA develops a practice-specific, local SEO-oriented approach that caters to that need. After all, local family law firms require different SEO than personal injury law firms or national criminal law practices.

Our law firm SEO company’s goal is to optimize your law firm site for local and national optimization. When prospective clients search for legal services in your area, you’ll appear above your competitors in the organic results.

Our Legal SEO Process

Local & National Competitor Research

Our law firm SEO services start with an in-depth competitor analysis. We examine other firms in your area of practice, their specialties, organic rankings, and local SEO strategies to identify opportunities where your firm can gain a tactical advantage. The result is a data-driven roadmap that positions your firm to outrank competitors and capture high-value cases faster.

Strategy Tailored to Legal Search Behavior

We build SEO strategies around how real people search for legal help: urgently, locally, and often in plain, emotional language. That means targeting long-tail phrases like “car accident lawyer near me” or “how much is my injury claim worth,” not just generic keywords. We map these terms to specific practice areas and create content that addresses both the legal issue and the mindset behind the search.

Ethical SEO Execution With Precision

The legal industry demands the highest standards of ethics and compliance, and our law firm SEO services adhere to all guidelines regarding attorney advertising and marketing. Using “white hat” and people-first SEO techniques, we test and build long-term, sustainable search rankings and create real value through high-quality, authoritative content (with E.E.A.T. as the base) as well as legitimate backlinks.

Transparent Reporting on Client Leads

NEWMEDIA’s reporting focuses on the ROI metrics that matter most to legal practices: lead quality, consultation requests, case conversions, and client lifetime value.

You receive detailed monthly reports showing how these customized SEO efforts contribute to growth, including tracking phone calls, contact form submissions, consultation bookings, and case retentions that originate from organic search results and Google Maps hits, which showcase the effectiveness of local search rankings for your target practice areas.

Organic keywords, rankings and traffic up over 500% in under 6 months!

Marketing Director

Fashion Ecommerce Store

Outrank your competitors, scale your rankings and traffic, and transform your business.

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Case Studies

What's Included in Our Law Firm SEO Services

Legal Technical SEO & Site Structure

As part of our law firm SEO audit, we analyze the site architecture, page loading speeds, mobile responsiveness, URL structures, and GSC issues to identify areas for improvement. Your website needs to meet Google’s Core Web Vitals requirements, providing an optimal user experience for potential clients.

Attorney Content Writing & Blogging

NEWMEDIA’s SEO consultants for law firms will help establish your attorneys as thought leaders while simultaneously targeting valuable search keywords and addressing common client questions. We develop content calendars that align with legal trends, the seasonal patterns of legal needs, and your firm’s specific practice areas. Our SEO team’s content also includes detailed practice area pages, attorney biographies optimized for practice-specific searches, case studies showcasing successful outcomes, and regular blog posts addressing common legal questions or trending legal developments.

Conversion Optimization for Case Intake

Driving traffic to your law firm website is only valuable if it converts into actual client consultations and case retentions. Our CRO focuses specifically on the unique needs and behaviors of legal clients, optimizing every aspect of your website’s conversion funnel.

We optimize contact forms, scheduling systems, and call-to-action placement to maximize consultation requests. We also monitor the complete client journey from initial search query to case retention, determining which SEO and marketing efforts result in the acquisition of the highest-value clients.

Keyword Strategy Based on Legal Intent

Our keyword planning starts with intent analysis, not volume charts. We map the full decision journey, from first-look research to urgent hire, then match each search motivation with the right page type, message, and call to action. By grounding every term in legal context and client psychology, we attract visitors who are predisposed to consult, convert, and retain your firm, rather than inflating traffic with searches that never become cases.

Legal Link Building & Citations

Our legal link-building strategy focuses on earning authoritative backlinks from reputable legal directories, famous media outlets, niche blogs, and relevant industry publications.

We can help you develop relationships with legal journalists, bar associations, and continuing education providers, which secures high-quality guest posting opportunities and expert commentary placements. Alongside that, we clean up and strengthen your citations so your presence is consistent everywhere it counts.

Ongoing Rank Tracking and Adjustments

Our ongoing SEO management includes comprehensive rank tracking for all target keywords, backlink management, regular technical and marketing audits, as well as proactive strategy adjustments based on search algorithm updates and competitive changes.

We monitor your firm’s performance across all major search engines (Bing, Yahoo, Google), tracking rankings, organic traffic patterns, and conversion metrics.

See Our Portfolio

They’re incredibly professional and communicative. NEWMEDIA is definitely an expert in their field.

Molly Hall Dorais

Director of Enrollment
Colorado Rocky Mountain School

Review from Clutch.co

Rated 5/5 stars on Clutch

Scale your website revenue from search. Request a proposal now to receive a project blueprint, full pricing, and strategy!

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Why Law Firms Choose Us Over Others

NEWMEDIA’s proven track record in legal SEO services means your law firm website will see measurable increases in case and client acquisitions through organic search results. But we’re more than just an SEO company. We’re a strategic partner committed to scaling brands and helping our law firm clients succeed.

So, if you want law firm SEO services that transform your practice, contact NEWMEDIA today for a free consultation and get a custom quote.

 

What Customers Say About Us

They performed stellarly. We work very cohesively together, collaboratively, and with very substantial synergy. The amount of content and creative addition that we have since contracting with NEWMEDIA is second to none.

Randall T.

Founder

Review from Clutch.co

Rated 5/5 stars on Clutch

Ready for unbelievable organic results? Connect with our team to get a custom SEO quote.

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