Digital marketing services in Kansas City.

Tons of agencies can claim to create a custom website and deliver on that promise.

But you want to use that website for lead generation. You want it ready to go and capable of dominating search engines (with the appropriate strategies) without you having to constantly tweak the backend to make it SEO-friendly.

NEWMEDIA makes sure that happens.

We build websites that are made to succeed in search engines. That means creating website content (more on that later) that appeals to your customers and ensuring your site is coded so that it loads fast and sends solid signals to search engines.

We also give you the most important tool of all – a content management system (CMS).

Through your CMS, you can add new pages and handle the little technical SEO aspects (think metadata and title tags) from your site’s backend. No coding. No learning any programming languages. Your site is set up to succeed in search engine optimization from the start.

We’ve touched on web development already, so we won’t belabor the point – where web design is visual, website development is all about what goes on under the hood.

If you think of your website as a car, it makes more sense. The design is the bodywork, polished to a mirror sheen and with curves in all of the right places. Development is the engine, transmission, and everything else that car needs to get out of the garage so you can parade it around the streets.

You can’t have web design without quality development to back it up. NEWMEDIA delivers both.

You can’t take the same approach with e-commerce web design as you do with service-based design.

Take us an example – we offer SEO services on our website (along with a ton of other digital marketing services). Our pages showcase tons of information, but you’ll notice there’s something missing that you see on all e-commerce sites – product pages. We don’t have a physical product, so we don’t have pages dedicated to showcasing that product or allowing people to buy from us right here and now.

An e-commerce site does.

And that means different considerations go into the design. How do you create attractive product pages? What does the CMS need to offer to ensure you can put products up (or take them down) as needed? How do you handle payments?

It’s an entirely different approach, and you’re often wasting your money if you give your marketing budget to a service-based web developer when what you really need is an e-commerce specialist.

NEWMEDIA does both.

We’re great at creating service websites (we’ve done it for companies like the YMCA and CBS Television), but we’re also the top web designers in Kansas City for anybody who needs to get an online store up and running.

No website is complete without content.

After all, there’s a reason why anybody who knows anything about search engine optimization will tell you that “content is king.” It’s what people come to see because it’s the substance behind the visual aspects of your website.

In other words, the design is the book cover that pulls them in, and your content is the words on the page that keep them reading.

As SEO experts, NEWMEDIA enhances your marketing efforts by creating content that’s optimized and effective. There’s no boilerplate content copied and pasted across every page on your site with us. We create unique content that fits into your website design seamlessly.

Let’s get a misconception out of the way – an SEO-friendly site isn’t a perfectly optimized site.

It has the tools to be. And if your web designers know about best SEO practices (NEWMEDIA does), then your SEO-friendly site will get an instant jump ahead of the many sites that do no SEO at all. But you need more if you’re going to dominate search engines.

Keyword research.

Content creation.

Link building.

Conversion optimization.

They’re all ingredients in the SEO recipe and, we won’t lie, they’re all ingredients in which you have to invest. But that investment will pay off when you have a tasty revenue-generating dish on your hands.