Web design in Houston.

Sure, people enjoy looking at aesthetically pleasing things. But let’s face it – your website visitors are primarily there to complete an action, not look at colors and shapes. So, if the information your potential customers seek is buried beneath an avalanche of unnecessary design elements, you can bid farewell to those customers.

To avoid this unfortunate scenario, put yourself in your customer’s shoes. Can you get from point A (entering the website) to point B (checking out, finding a piece of information, contacting customer service, etc.) without being bombarded by extraneous distractions?

If the answer is “yes,” you’re looking at a great web design. If you’ve got lost or frustrated before completing your desired action, it’s time to simplify a design element or two. For instance, there’s no need for dozens of colors (five will do), distracting graphic design elements with no purpose, or a funky typeface that looks cool, but no one can really read.

Let’s say your customers don’t want to immediately reach point B mentioned above. They might want to explore your products and services, read your blog posts, or simply learn more about your brand development and story. It doesn’t really matter what they’ll do on your website. What matters is that they have no issues doing it.

Implementing intuitive navigation on your website is crucial to ensuring a seamless user experience and keeping your target audience on your site as long as possible. But what does intuitive navigation mean? It means there are no obstacles to moving from one web page to another. And how do you remove these obstacles? Make the primary navigation simple and clearly visible at the top of the website, include navigation crumbs to help customers go back and forth easily (as seen below), and add an accessible search bar, always ready to help.

To achieve this desirable outcome, you must pay attention to the positions of your buttons, use scalable graphics and a flexible font, and constantly test your website across multiple devices.

But why does website responsiveness matter? Well, it’s simple. Without it, the visitors won’t stick around. According to HubSpot, non-responsive web design is the leading reason users leave a website, accounting for up to 93% of visitors. Simply put, responsiveness makes your website usable for all visitors.

Like with consistency, making a website conventional probably doesn’t mean what you think. We’re not saying to make your website uninspiring, using a run-of-the-mill layout seen on millions of other websites worldwide. In fact, making your website unique is essential, and creativity should be a key component of web design.

We’re just saying not to go overboard. Completely redesigning or repositioning familiar elements like the main navigation, the logo design, clickability, and the shopping cart won’t impress and wow your visitors. It will confuse and frustrate them, which are two feelings you never want to be associated with your website, products, or services.

Partner with top web designers in Houston, and you’ll be able to come up with a creative design that doesn’t sacrifice user experience and somewhat meets user expectations.

Your web design shouldn’t exist in a vacuum. Every aspect of your overall marketing strategy should send the same message, from inbound marketing to internet marketing. This includes using the same graphic design elements, typeface, and color scheme across all your promotional materials.

In the sphere of digital marketing, you’ll want to send out consistent emails (email marketing), produce content in the same tone of voice (content marketing), and maintain a cohesive brand image on all social media channels (social media marketing). Your website is where all these different aspects of digital marketing come together. Make every element consistent and cohesive, and you’ll build strong brand recognition in no time.

Any business owner in Houston, TX, and beyond wants to see their business grow and achieve long-term, sustainable success. The only way to achieve this is to strategically sustain (and increase) revenue streams.

Like the rest of the business world, the revenue channels have also gone digital. In other words, you must rely on online marketing to maximize reach and drive more traffic, more leads, and more revenue. Dress up your website, and you’ll have the perfect representative of your brand available 24/7. When you eliminate anything that might annoy your clients and make the checkout process as soon as possible, sales will start pouring in around the clock.

The knowledge collected on the internet will only get you so far. At best, you’ll create a stunning website using a striking theme that catches your eye. But chances are the same theme has already caught the attention of tens of thousands of business owners worldwide.

If being unique and standing out is a crucial part of your brand story, your website should reflect it. Partner with a web design company, and you’ll receive a custom website that no other Houston, TX, business has.

With a custom web design, you can pay attention to even the smallest details, like call-to-action buttons, and make them truly your own.

Saving money is one the most common reasons business owners choose to work on web design independently or hire a cheaper freelancer for their website. So, how exactly can hiring a web design agency save you money?

Well, think of it this way. Investing in a highly professional website equals investing in the future of your business. With an attractive and highly functional website, you’ll attract more people willing to give your business a chance and eventually becoming loyal clients. You’ll also eliminate costly errors arising from amateur design, making your initial savings seem insignificant.

Let’s face it – great web design is nothing without great web development, and vice versa. If you focus all your energy on making the website look good, you might forget to make it functional. But a professional web design agency won’t.

They’ll treat web design and web development the same, ensuring your website strikes the perfect balance between aesthetics and usability.

Paying close attention to web development results in having a website that loads quickly, jumps from page to page seamlessly, and offers optimal user experience. The first aspect is especially important, as slow loading is one of the leading causes for abandoning a website, as seen below.

So, think of your web design as the first piece in a row of dominos. Get it wrong, and it will cause a chain reaction affecting all your business goals.

You know what they say: actions speak louder than words. So, instead of reading about what the agency can do for you, look at what it has already done for others. Browse through the digital marketing agency’s portfolio, paying close attention to clients from your niche industry, and you’ll quickly know whether this is the agency for you.

If you were to check NEWMEDIA’s portfolio, for instance, you’d see an impressive list of clients, from small businesses to Fortune 100 companies. You can even find numerous case studies that show how NEWMEDIA’s data-driven strategies took these companies’ digital presence to the next level.

Now that you know what the digital marketing agency has to say for itself, it’s time to check if others agree. By other, we mean past clients and relevant industry experts.

A Google search is all it takes to find both the agency’s reviews and accolades. If your chosen agency believes in complete honesty, like NEWMEDIA, these will be showcased on their website.

Read through the reviews and note what people who worked with your desired agency have to say about its results, professionalism, and reliability. You’ll want to work with a company that has a proven track record in all these regards.

As far as accolades go, they speak volumes about the status of your desired agency in the industry.

Hire any of our digital marketing services, and you’ll see we prioritize analysis and research above all else, whether dealing with search engine optimization, social media marketing, or content marketing. Why? Well, it’s simple – we want to make sure every decision we make is backed by data.

This is the part we’ve been all waiting for – the official start of working on your web design! Taking everything you told us and everything we’ve learned about your brand into consideration, we’ll come back with a few mock-ups for your website. Give your favorite one the green light, and your dream website is one step closer to reality.

As much as our web designers pay close attention to details, something can always go wrong in the tech world. So, before letting your clients see your website (and potentially experience an error), we’ll test it extensively and fix any flaws in the design and code we encounter.