Digital Marketing

In this article, I’m going to strip away the industry jargon to show you what you are buying by explaining standard rates across different digital marketing services, the hidden costs that drain budgets, and how to set financial expectations that match your growth goals.

Businesses spend between $3,000 and $10,000 a month on digital PR when partnering with an agency. A smaller budget of around $5,000 funds localized, targeted pitches, while pushing past the $10,000 mark buys comprehensive national data studies and massive creative assets.

I will break down current retainer fees, what drives the price higher, and how to avoid overpaying for low-tier production.

In this guide, I’m going to explain the current costs for every major channel, the raw numbers you need to evaluate incoming proposals, and how to avoid overpaying for standard work.

In this guide, I will explain average retainer costs, percentage-of-ad-spend models, and one-time setup fees so you can learn how to structure your budget to ensure profitable returns.

In this guide, I will walk you through the strict process of finding a partner who treats your marketing budget like their own.

In general, small to mid-sized businesses should expect to pay around $50 to $150 per hour for a professional freelance copywriter. More experienced copywriters, especially those who specialize in sales pages, SaaS, B2B, finance, healthcare, or conversion-focused copy, may charge $150 to $300+ per hour.

I’ve put this guide together so you can budget accurately for your current stage of growth and clearly understand what you are paying for, what you can skip today, and when it makes sense to write the big check.

Businesses spend between $300 and $2,000 a month on email marketing if they manage the day-to-day work themselves and only pay for software.