Search engine optimization SEO in Seattle.

If you’re still not convinced that you need SEO after everything we’ve shared so far, we’ve got another chart to share with you:

Ahref’s study of over a billion websites reveals that only 0.21% of them manage to get more than 1,000 visits. The vast majority (90.63%) never attract a single person from organic search. That’s what happens when you don’t have an SEO strategy. No matter how good your website (or your service) may be, you need SEO to make sure that people can actually find you.

There are three types of organic SEO that we offer:

On-Site SEO Optimization

Every SEO strategy has to start somewhere, and for us, it always starts with what people see when they land on your website. The on-site side of things is where a lot of companies get SEO wrong because they’re still stuck in an era when on-site SEO was little more than shoving as many keywords into a piece of content (and then replicating that piece of content for every single one of their service areas) to game search results.

That doesn’t work in today’s world.

We go the people-first route to ensure your on-site SEO focuses on appealing to the people who visit the site ahead of trying to game a search algorithm.

Technical SEO

Getting technical can be boring to a lot of business owners. Why should you spend time coming up with literally hundreds of meta tags for your pages when you could be spending that time selling your services? And as for the code behind your website, who cares if it’s clean as long as the site works?

Google cares, especially because most sites don’t work as well as their owners think they do, as these stats from SEMRush prove:

An enormous 40.5% of websites have broken external links, with SEMRush concluding that 2.16% of all external links across the web are broken. This is a microcosm of a major issue, which is that a lot of website owners don’t do the technical maintenance needed to keep their websites running properly.

Ask yourself this – would you use a broken product?

You wouldn’t, and neither will your customers. If your website is the product that Google’s serving up to its customers, you can only expect the search engine to drive organic traffic your way if that product works the way it should. Our technical SEO solutions fix these problems.

Off-Page SEO

When people think of the off-page side of SEO, they’re generally talking about one thing – link-building strategies. This chart from Adam Connell shows the most popular of these strategies among SEOs in 2021:

Most SEOs (176) use content marketing to get links, and we’ll get to that in a bit. Targeting competitor links is a major strategy for 125 of those surveyed, with 116 saying they’re looking to get major brands to mention them.

Have you noticed what isn’t in that chart?

Link farms and building links on shoddy directory websites.

The links pointing toward your website act like the online world’s version of word-of-mouth. If those links come from useless websites that nobody cares about, Google is going to assume that your site has as bad a reputation as the sites that link to it. Quality is key, and we make sure that our link-building strategies are all about getting links in places that build your online visibility through the reputations of those who link to your site.

A lot of people use web design and web development interchangeably, as though they’re the same thing. But the reality is that they’re two very different techniques, though your business needs them both to work in tandem to create a great website.

Think of it like building a car.

You could put all of your efforts into crafting beautiful bodywork with curves in all of the right places, and it won’t mean a thing if the engine doesn’t fire when you turn your key in the ignition. That beautiful car will spend its life in the garage because the nuts and bolts underneath the hood aren’t put together properly.

On the flip side, you could have a car that runs like a dream but looks like a literal bucket of bolts when it’s on the road. Sure, it’s functional. But nobody who looks at the car is ever going to picture themselves in the driver’s seat because it looks terrible.

The same line of thinking applies to your website.

If you have a functional site that looks terrible, most people are going to take one look at it and move on. That’s not conjecture either, as 94% of people form their opinion of a site (and the business that owns it) based on the site’s design:

By the same token, your site could look amazing, only for it to break down when people start trying to click on links or send forms. Again, that’s a recipe for a huge bounce rate because people abandon websites that don’t work.

There’s no point investing in SEO if you have an ugly and broken website. NEWMEDIA ensures you fall into a different category than the many website owners who get design and development wrong.

Content marketing delivers amazing ROI as a standalone service, as this chart from First Page Sage proves:

No matter where you look, you’ll see million-dollar+ returns over multiple years, with real estate being the standout performer by delivering over $4 million in returns by year three of a content marketing strategy.

Now, combine content with SEO, as you need to do anyway. After all, “content is king” when it comes to search engine optimization, with Google ranking pages based on how useful it feels the content is to its searchers.

What you have there is a recipe for both amazing search results and a content marketing strategy that leads to more people buying from you once they’ve read (or watched) more about your company.

A prospect’s opinion about your company starts with what it sees when it lands on your website, with that opinion being bolstered if it sees that your site is the top result for the keywords they use in search.

But that’s not where reputation ends, as these stats from Pew Research Center demonstrate:

In the United States, 40% of adults check out online reviews for your business or product before they consider buying. About the same number (42%) say they sometimes check out reviews, with only 16% saying they don’t.

The data goes deeper.

Look towards the younger age groups, and you’ll see that only 4% of those aged between 18 and 29 never check reviews, while just 8% of people aged 30 to 49 don’t bother with reviews. That means at least 90% of your audience aged 49 or younger go to sources other than your website to learn about you before they part with their hard-earned cash.

That trend is going to stay the same, especially as more internet-savvy consumers enter the market. NEWMEDIA’s online reputation services ensure a huge majority of customers see what you need them to see when they search for you online.