Digital marketing in Sacramento.

We all know that getting to the top of search rankings is a priority for most small businesses. But what you may not know is just how important getting those rankings is for your organic search prospects. Next Gen Personal Finance breaks it down with this handy chart:

What we see here is that websites that land in the first position for desktop searchers get a 31.52% clickthrough rate (CTR), which means that almost a third of all searchers check out the site that has the top result. On mobile, that number drops to 24.05%, though that’s still really high.

Dip down to the fifth position in results, and the CTR on both desktops and mobile is about 4%. Once you get to the second page of search results, CTRs fall off a cliff, with those businesses being lucky to get 1% of searchers clicking on their website.

The message is clear – you’re going to get organic traffic if your business is at the top of the search pile. NEWMEDIA makes sure that happens with quality search engine optimization.

Content has been the reigning king in digital marketing for as long as companies have used the web to showcase their products. Whether it’s the product information on your website, the blogs you write (for your site and others), or even the copy you create for your online ads, content reigns supreme.

And it makes you money, especially when you mix content marketing with other SEO services, as this chart from 1827 Marketing demonstrates:

From this, we can see that 52% of B2B clients are more likely to buy from your business after reading your content. But it’s the pie chart on the left-hand side that’s really interesting because it shows us that 48% of buyers engage with at least five pieces of content before they speak to one of your salespeople.

Great content is part of what NEWMEDIA does. And whether that means writing brand-new content or making minimal adjustments for optimization purposes to existing content, we’ll make sure your buyers see what they need to see.

Paid ads are one of those simple digital marketing services that we can break down as follows – you pay a little money to earn a whole lot more. Your ads can also get you onto the top of search results (and in a more prominent position on social media sites) while you wait for your organic search engine optimization to take effect.

The trick is to create relevant paid ads, as these stats show us:

According to Hey Digital, 33% of people are more likely to click on a paid search ad than they are on an organic result if that ad offers a direct answer to that question. And in a survey of customers, 75% say that what they see after clicking on a paid ad helps them learn about their searched-for items.

That learning goes toward the trust in your marketing services that needs to exist for people to buy from you, making paid ads as effective when combined with other digital marketing techniques as they are when used as a standalone strategy.

Clients maximize the time they spend on research to learn as much about your company as possible. That research includes checking into your reputation, with prospects being more likely to move on to the next supplier if they don’t like what they see:

This chart from Review Monitoring shows us that 72% of people say that they find the online reviews that others post about your business helpful when making their buying decision. That’s as many people as those who trust word of mouth from friends and family.

What’s more, people trust online reviews more than they trust your company’s website (68%) or recommendations from third-party experts (61%). But in truth, all of these elements combine to create your online reputation. NEWMEDIA can be the company that ensures your company sparkles for the people who research you.