Digital marketing in Boston.

That’s no surprise.

Boston is a bustling business city. It has approximately 40,000 small businesses, all vying for the same (or similar) audience to which you want to communicate. Add to that the many national and multi-national firms that operate in Boston, and you have strong competition coming from all quarters.

Traditional marketing techniques aren’t going to get you ahead of that competition.

Digital marketing strategies will.

That’s something that most of your competitors have figured out too, which is why they’re using digital marketing services to get ahead.

But there’s good news.

Though they may use digital marketing, 45% of companies still need a defined strategy for how they can use the techniques at their disposal. They’re firing into the dark. And that means you have an opportunity to get ahead by working with a digital marketing firm to create a strategy that integrates into (and strengthens) your existing marketing.

Those are the top five results for a Google search using the term “business insurance agents Rockville.” We want to draw your attention to two things:

• The number of results
• The percentages

First, this search for a local business generates nearly 2.8 million results on Google. That’s 2.8 million web pages that every business insurance agent in Rockville has to compete against if they want to get to the top of search results. By the way, we did our own search for “business insurance agents Boston.” Over 50 million results. The point is that there are a huge number of businesses all trying to get their marketing materials in front of people’s faces online. Now, let’s look at the percentages in those images. According to WordStream, 31% of online searchers click on the first of the five results they see in their search. That drops by over half for the second result. And we see a continuous decline to just 6% of searchers clicking on the fifth result. Bear in mind that these are the top five results from a Google search. The click-through rates only get lower once you’re out of the top five, A Boston digital marketing company takes charge of ensuring that your business lands as high in search results as possible. In doing so, they bolster your online visibility by putting you in a position to get more clicks from people who use search engines. More clicks lead to more traffic. And more traffic results in more leads.

Fewer than 50% of marketers know anything about their prospects’ hobbies and interests. A shocking 58% don’t even know which demographic reads the materials their marketing department puts out.

As for pain points, 71% don’t know what causes pain for their prospects. How can you position your company as the customer’s problem solver if you don’t even know what problems they have?

The fact is that the majority of businesses need to learn more about their customers. But that gives your Boston company an advantage in the business market. That’s because digital marketing is about more than boosting your web presence. It’s also about data. Your most successful campaigns are rich sources of data that tell you more about your customers. Your least successful campaigns are useful too.

They tell you what your customers don’t want, which means you avoid throwing money at digital marketing efforts that don’t get results. The more you know about your prospects, the more targeted your marketing becomes. Digital marketing local businesses the lessons that help them target the right audience.