“Their communication was excellent and they really did a solid job when it comes to project management. Their team was genuinely interested in working with us and working through our channel and figuring out what we needed. Trust and communication were what set them apart.”
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Years 2020 - 2024
4 Years in a Row
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Agency Partner
Ranked by Our Customers
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One of the Leading Philadelphia
Competition. A lot of it!
That’s what you face if you start a business in the City of Brotherly Love, as Philadelphia is home to over 30,000 businesses. That’s great for Philly’s economy – more businesses means higher employment and more money being pumped into the city.
But as one of those 30,000+ business owners, it means you have a harder job on your hands when it comes to getting people to buy from you rather than one of your competitors.
With the help of a digital marketing company, you can make that job easier. And with NEWMEDIA, that job becomes a cinch, allowing you to focus on running your company while you’re supported by one of the top digital marketing agencies in Philadelphia.
Marketing Director
Our expert digital marketing services increase your visibility, scale your ROI, and boost your bottom line.
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NEWMEDIA.COM
Web Design | SEO+Social Digital Marketing Agency
Molly Hall Dorais
Colorado Rocky Mountain School
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Digital Marketing
Solutions Matter
If you’re reading this, you already have an idea about how a digital strategy can help your Philadelphia business. You need to get online. You need people to find you online. Digital marketing is the way to do it.
But you might not know just how massive an impact digital marketing experts can have. So, allow us to explain.
Create a Digital Marketing Strategy When Nearly 50% of Small Business Owners Don't Have One
Almost half.
That’s how many small businesses say that they don’t have a concrete digital marketing strategy:
Sure, those companies are trying to do some marketing here and there. They may have some email marketing services on the go, even if they don’t know how to use them. And they’re taking a haphazard approach to doing search engine optimization (SEO) on their websites.
But there’s nothing coherent or cohesive – they just try what they think might work and hope for the best.
That’s great news for you because having a defined internet marketing strategy instantly puts your Philadelphia business ahead of 44% of its competition. There’s purpose behind your marketing campaigns. Understanding. And that combination of knowing what to do and when to do it is what your digital marketing partners bring to the table.
Digital Marketing Generates More Brand Visibility Than Traditional Marketing
“Okay, I get that I can move ahead of the 44% who don’t have a defined digital or SEO strategy. But do I really need to? I’m doing okay from print marketing, after all.”
A valid point – especially when you’re trying to balance a marketing budget and you’re weighing the cost of something you may not have done before (going digital) compared to tactics that are proven to work.
But trust us when we tell you that the investment you make into a digital advertising agency is returned in spades because going digital gets more eyes on your business for less money:
Here, you see a comparison between two of the most popular digital marketing techniques (SEO and social media marketing) and four common traditional marketing services.
Digital beats traditional every time.
To reach 2,000 people with SEO, you only need to spend $50. That goes up to $75 for social networking, but even that’s half the amount you’ll spend to reach 2,000 people with broadcast marketing.
Then, there’s the most expensive form of traditional marketing – direct mail.
It costs $900 to reach 2,000 people. If we do the math, you could invest that $900 into SEO and reach a staggering 40,000 people for the money it takes to reach 2,000 with direct mail.
The message is simple – digital marketing costs less and reaches more people, turbo-charging your brand visibility in the process.
Customers Check You Out Online Before They Call or Visit
If your marketing is still in the stone age – and, let’s face it, that’s exactly where it is if you only use print marketing – then you’re not just missing out on brand exposure.
You’re simply not where your potential customers are:
Almost two-thirds (63%) of “shopping occasions” begin with online research. That’s a fancy way of saying that your customers are going to check your reputation online – looking at your website, social media, and online reviews in the process – before they think about buying from you.
Think about what this means in practical terms.
If you have a group of 1,000 possible customers who could all use your service, the fact that you can’t be found in search engines or on social media means you lose 630 of them.
They’re gone.
They don’t even know you exist, so unless they happen upon your store or see some of your print marketing, they’re not going to buy. And even if they do find out about you, they’re still going to want to research you online.
A digital marketing and SEO company ensures that you’re where this 63% of people look when they want to find out more about what your business does.
Going Digital Improves Your Relationships with Customers
Do you believe that your customers (or potential customers) trust your business?
You likely answered yes to that question, as many business owners do, because we inherently believe that people will trust us as long as we offer a good product. But there’s a chance you may be wrong, as this survey data from PwC reveals:
There’s a massive trust gap.
Though 87% of business leaders believe that their consumers have a high level of trust in their companies, only 30% of people say that trust exists.
The gap – 57%.
So, we’ll ask again. Are you sure that your customers trust your company?
If you’re feeling a little less certain, then don’t fear. Digital marketing comes to the rescue because it provides you with ways to build trust that go beyond simply providing a good product or service. Professional websites. Online reviews. Positive PR and social media posts. They all combine to help a customer learn more about you, and with that learning comes the trust they’ll need to have to buy from your company.
Top Digital Marketing Agencies Deliver Spectacular ROI
You saw earlier that a full-service marketing agency using digital strategies gets more eyes on your business (remember – 2,000 impressions for every $25 spent on SEO). But you also know something else – visibility means nothing if the people who see you aren’t putting their hands in their pockets and paying for what you do.
We agree.
No matter what your marketing strategies may be, they need to generate a return on your investment – i.e., enough sales to justify the cost – before you should consider them. And with the help of a digital marketing agency, you get returns across the board:
It doesn’t matter where you look on this chart – you’ll always see positive returns.
SEO strategies have the biggest effect, with a near-750% return, but don’t discount the other strategies. Webinars (see our video content marketing service) generate massive returns. Even the lowliest of the services on this chart (PPC advertising) still nets a 35% return on your marketing dollar.
The point – digital services used to market your business work.
And they work even better when you have a top digital agency in your corner that understands each of these strategies, how to implement them in the context of your business, and how to maximize your returns across a wide range of services.
Randall T.
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Digital Marketing Services
More visibility. More trust. More money in your business’s collective back pocket.
Those are the three things that a digital marketing agency (a good one) can deliver to your business. NEWMEDIA is that agency for Philadelphia clients, and these are the techniques that we build into your online marketing strategy.
Search Engine Optimization Services
Search engine optimization (SEO) is the big one.
It’s the service that immediately comes to mind when you think of online marketing because your goal is the same as every other company that has a website – get to the top of Google.
But you may not understand just how crucial a role your SEO agency plays, not just in achieving that goal but in showing you why you need to have that goal in the first place.
Check out this chart:
It shows stats from Search Engine Journal that highlight how many people click on the top 10 results in a Google Search.
The first result is the major click-getter – 28.5% of searchers click on that. But as you go down the list, you see the volume of clicks dropping dramatically. Second place only gets 15.7% (a near-13% drop from first), and third gets 11% of the clicks.
By the time you get down to nine or 10, less than 3% of searchers will click on your website.
The point – it’s not enough to get onto the first page of Google results because you may as well not exist if you’re at the bottom of that page. You need to get to the top. NEWMEDIA’s SEO team makes that happen for your Philadelphia business.
Social Media Marketing
“Somewhat effective” or “very effective.”
Those are the labels that 73% of marketers place on the success of their social media marketing campaigns:
That already makes the case for why you need an agency to help with social media management and marketing – most marketers see tangible results when they get social right.
But here’s the thing – success on social media is about so much more than posting every couple of days and replying to a few comments. That’s part of it – you want to keep engagement high by being active on your pages – but success on social media is as much about recognizing where you need to be and what you need to post as it is about being present.
Take Instagram as an example.
If you’re selling a professional service to B2B clients, that may not be the place you need to be. It’s visual. It’s flashy. And that means it may not be what your clients look for when searching for a vendor. LinkedIn is the better choice because it puts you in front of business buyers who are looking for your services.
But that’s not to say Instagram doesn’t work. If you have a visual product – something that looks great in short videos and images – that appeals to consumers, Instagram can be a goldmine.
In short, you need a digital marketing agency that understands the purpose of each social media platform (from a marketing perspective) so it can leverage each to your benefit. NEWMEDIA has that understanding.
Content Marketing Services
Reputation matters for business growth.
If you don’t believe us, then check these stats from Search Engine Land:
It’s the second of that set of five stats that needs your attention – 11% of companies believe they have an excellent content strategy. That means that 89% of business owners think their content isn’t as good as it needs to be. If you’re one of those 89%, NEWMEDIA’s content specialists can bring their writing wizardry to your Philadelphia businesses.
Web Design and Web Development
Your website is the foundation of every digital marketing strategy you implement.
Want organic traffic from search engines? You need a website for that traffic to go to (and to even be ranked in search engines in the first place). The same goes for almost everything else you do. PPC? You need a website. Social media? The people commenting on your posts will eventually want to see what you have to say on your site.
That’s where NEWMEDIA’s web design services and web development services come in.
Now, it’s important to point out that web design and web development, though inextricably related, are different things. Design is about how your site looks and feels, while development covers the “behind-the-scenes” stuff (coding, database management, and everything that makes the site work).
You need both.
NEWMEDIA does both.
Reputation Management
Reputation matters for business growth.
If you don’t believe us, then check these stats from Search Engine Land:
Even back in the mid-2010s, the majority of your customers (88%) would look at online reviews to get an idea of whether your business delivers on its promises. Now, nearly a decade later, they have more sources to check, more review sites to visit, and they’re more vigilant than ever before when it comes to doing business online.
You have to account for that vigilance.
Reputation management is about putting your best foot forward in search engines. Yes, encouraging your happy customers to leave reviews (and responding to the unhappy ones talking about you online) is part of that. But so are public relations strategies. Developing short-form websites to improve your chances of ranking. The content on your website. They’re all ingredients in the reputation management stew, and NEWMEDIA can mix them together in a way that ensures you shine whenever somebody checks you out online.
Email Marketing
How many times have you heard people claim that email is dead?
We get where they’re coming from – email is everywhere, and the average customer has so many messages from companies clogging their inbox that they’ll never read them all, never mind responding to them with a converting action.
But when done well, emails can be some of the best money-making marketing materials you ever send out:
Per dollar spent, email marketing generates more revenue than almost any other online marketing technique. It’s ahead of SEO, with $40 generated per dollar against $22.24. And it only gets better from there, with email tripling or even quadrupling the returns you get from other digital marketing strategies.
But there’s a caveat – you only see those returns when email is done well.
That means great content. Reaching the right people with the right emails. Subject lines that get people clicking. NEWMEDIA can do it all, making your emails one of the most powerful sources of leads for your Philadelphia business.
Local SEO Services
Type something like “electricians in Philadelphia” into Google and you should see a few things.
At the top of the page are the ads – any competitive keyword has them – followed by three results that are separated from the first 10 that Google shows.
That’s the local pack.
And if you have a local business, you need to be in that trio of results so that you get more clicks than your local competitors:
Online marketing maven Neil Patel shows you why – the Local Pack gets 44% of the clicks from any given search term. That’s 15% more than the organic results (i.e., the traditional top 10 you shoot for with search engine optimization) and 25% more than paid ads.
To get into that pack, you need local SEO that helps you create pages that speak directly to a niche audience, as well as any wider audiences to which you want to appeal.
NEWMEDIA makes your business the talk of the town with local SEO.
Video Production Services
We can distill the need for great video content into a single stat:
The vast majority of your customers (91%) want to see it!
They want online video content, be it on your website, YouTube, or your social media feeds, because video is a great connector. They get to see you in action. They get to see what your products do. With video, you’re giving the people who respond better to visual stimuli an avenue through which they can engage with your company.
NEWMEDIA can plan out these videos for you. And with our help, you’ll also be able to shoot them so they showcase the professionalism your customers expect from your company.
Paid Search Campaigns
SEO doesn’t work immediately.
Remember – you probably have a lot of competition for your desired keywords. Those competitors have been doing this a lot longer than you, and they have some cache built up with Google. That doesn’t mean you can’t get ahead of them. You can. But in the interim, you need a way to get your Philadelphia business on the first page of results fast.
Enter paid search campaigns.
Google Ads (combined with Bing ads and social media advertising, when relevant) have a great ROI. Google claims $8 for every dollar spent, though it varies depending on your industry. Regardless, you only get that ROI if you know how to do great ad campaigns.
NEWMEDIA does.
And we’ll help you create a paid search campaign that gets leads while you’re waiting for SEO to boost your rankings, and continues to deliver leads even when you’re dominating organic results.
Web Analytics
A digital marketing strategy that goes untracked is a strategy that will fall off the rails sooner rather than later. The good news is that Google (and social media platforms) provide all of the stats you need to see how your campaigns are doing.
The bad news?
Those stats often look something like this:
The sheer volume of stats you get from Google Analytics and similar platforms is overwhelming at the best of times. How are you supposed to figure out what to do next when there’s so much data getting flung at your business?
The answer – trust NEWMEDIA to analyze the data for you with our web analytics service.
Our Past Projects
Our Esteemed Clientele
NEWMEDIA is a digital marketing company operating nationwide. We have decades of experience ensuring long-term success for any type of business – large, medium, or small.
Our full-service company operates in over 30 major cities across the U.S. and North America. Besides web design, NEWMEDIA offers many other local services, each provided by a professional team.
We have search engine optimization (SEO) specialists, media experts, and web development masters, to name a few. Our portfolio includes companies like YMCA, Six Flags, Postnet, and more.
Delta Sky Club
The new Delta Sky Club website portal, designed and developed from scratch by NEWMEDIA, allows Delta passengers who go online in any of their Sky Club lounges across the U.S. to quickly get news, weather & stock market information, in addition to tracking flights on any airline (not just Delta!), searching directly in Google, and getting maps and driving directions to/from any address on Earth.
California Almonds
NEWMEDIA Los Angeles, in collaboration with Sterling-Rice Group (SRG), built a new website for the Almond Board of California under an aggressive development timeline. We built a multi-language website for them while ensuring a consistent user experience by bringing all four existing websites into a single universal system. Our team of experts delivered this mammoth project even after the deadline was shortened by four weeks.
Six Flags
The Six Flags team reached out to NEWMEDIA for a complete website redesign and multi-site ecommerce web development. We redesigned the website to change its complete look and feel and organized content into categories and subcategories to simplify content discovery for visitors. Over the course of the project, we worked in close coordination with the Six Flags team to deliver the website quickly before their parks reopened.
PostNet
PostNet approached us to completely redesign all their websites, including those of franchisees. We developed a fresh responsive website for them to offer a consistent browsing experience to visitors irrespective of the screen size of the device they use to access the website. Additionally, we developed a tool to help visitors find their nearest PostNet center. Finally, we designed the 300+ franchise websites for them with local SEO and franchise SEO.
YMCA (The Y)
YMCA (now “The Y”) is an organization that we’ve all heard of and/or been a part of at one time in our lives. YMCA of Metro Denver came to us for a fresh website design that would communicate their mission of being for youth development, healthy living, and social responsibility. Even more exciting, they had just had a brand refresh and this was the chance to support that refresh with a complementary website.
Haystack
When CBS Television was producing the show that came to be called Haystack Help, they needed a complex yet easy to use website application to direct the TV viewers to visit, and their search for a Denver website developer led them to NEWMEDIA. Initially, prior to contacting NEWMEDIA, they had selected another web development partner for the project. Then, there was a problem…
NEWMEDIA.COM
The Digital Marketing Agency That Gets Results for Your Business
Whether you’re big or small, we get results for your business.
It’s through NEWMEDIA’s digital marketing work that small businesses have been able to grow by 10,000% within five years. We’ve taken enterprise clients and helped them get to a point where their websites generate a million dollars per day in revenue. It’s simple – we help your Philadelphia business make more money.
We're in the Top 1%
Our Recognitions Speak for Themselves
You get it – your business needs digital marketing services. And that’s as true for enterprise clients as it is for small Philadelphia-based companies.
All that’s left is one question – why NEWMEDIA?
Upcity
Clutch
Expertise.com
The Inc. 5000
Give us a call today or visit us online, at NEWMEDIA.COM. Better yet, we invite you to come and meet with us for a no-obligation consultation about your project. While it’s certainly not mandatory, we believe that the one of the best ways to determine how well we can work with you as your partner is by meeting with us in person. We’ve also got guaranteed PPC and social media marketing plans. We’re being honest, really! In a nutshell, you can rely on us for all things digital, from web design to marketing.
Our expert team has designed, developed, deployed, hosted, marketed and managed 4000+ social media accounts, PPC and SEO campaigns, websites, mobile apps and software applications for clients of all shapes and sizes, including small- and medium-sized businesses, Enterprise organizations, State and Federal government, leading universities, international corporations, major brand name advertising agencies, local and global non-profits, and start-ups of practically every description.
A SAMPLE OF OUR
DIGITAL SERVICES
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We're a Digital Marketing Agency Based in Philadelphia
There are few things more frustrating for digital marketing clients than wanting a meeting with your agency only to have to fly across the country to get some facetime.
That doesn’t happen with NEWMEDIA because we’re a digital marketing agency located in Philly. You can visit us anytime at our offices: 1700 Market Street, Suite 1005, Philadelphia, PA 19103
And if a face-to-face visit doesn’t work for you, then you can email us at [email protected] or call our team at (445) 269-5710.