Amazon search engine optimization SEO services.

Ultimately, the No. 1 aspect that separates the top eCommerce platforms from the rest is how well they perform under pressure.

While weaker systems may buckle or break down, Magento is famed for its exceptional standards of performance.

In other words, this platform is fast, stable, and reliable. Which is exactly what you want when you’re trying to build a successful eCommerce brand. After all, if your site is slow to load or has other performance issues, you may miss out on vast amounts of business, every single day.

As this chart from Backlinko, demonstrates, slow load speeds are directly related to higher bounce rates (the amount of people leaving your site almost immediately). Conversely, if you can provide a pleasant, speedy experience for your users, they’ll be much more likely to stick around, browse your catalog, and perhaps even make a purchase.

Magento can help with that. With its scalable, modular architecture, it’s more than capable of coping with high levels of traffic. It won’t struggle or slow down when the going gets tough, keeping your store up and running with minimal risk of delays or downtime.

A reliable Magento development company like NEWMEDIA will ensure that your eCommerce site performs perfectly. We’ll rigorously test and fine-tune your store to guarantee the fastest load times and minimal bounce rates.

If you’re looking to maximize the profit-making potential of your online store, you have to understand the importance of upselling and cross-selling.

First, a couple of quick definitions:

• Upselling: Encouraging a customer to buy a bigger, better, or more expensive alternative to the product they were considering. For example, a more high-end model of smartphone compared to the one in their cart.
• Cross-selling: Encouraging a customer to purchase additional items related to the product(s) in their cart. For example, if someone is buying a smartphone, the seller could offer them additional items, like a case, charger, and headphones.

These practices are immensely valuable, with a potential 30% rise in revenue through efficient cross-selling alone.

That’s not all. Other stats show that average order values can rise by around 35%, if not more, via upselling and cross-selling. However, many eCommerce business owners struggle to find the right ways to generate upsell and cross-sell opportunities.

Magento (and a Magento development company) can help with that. That’s because Magento commerce comes with built-in upsell and cross-sell features, like the option to display related products to your customers before they check out.

So, let’s say someone is about to purchase an item, like a pair of sneakers, from your store. With Magento’s cross-sell capabilities, you can automatically offer them extras, like insoles or cleaning products to help them care for their new footwear. Or you could push an upsell by inviting them to take a look at a slightly fancier (and more expensive) pair.

A Magento development company like NEWMEDIA can help you extract maximum value from every sale.

Over 26 million. That’s how many eCommerce sites are around right now, according to figures from MarkinBlog.

What’s more, given the rapid rate at which the eCommerce industry is evolving, that number is growing. New stores hit the scene every single day, adding competition and saturation to the market.

In such a crowded industry, you can’t just have a bland, boring, copy-and-paste store. You need something unique. A one-of-a-kind design that stands out from the crowd and suits the needs of your target audience just right.

Fortunately, another amazing advantage of Magento eCommerce development is its customizability.

Pretty much everything is customizable through Magento 2 and Adobe Commerce. That extends from the look and layout of your store to its navigation and the way you arrange your products. You can also pick from countless shipment methods, payment options, and even languages to suit customers across the globe.

However, getting the exact site you want is tricky alone. A Magento development agency makes it that much easier. You can just tell your chosen Magento developers what you need and let them make it all for you.

Mobile devices are playing an increasingly important role in modern life. We use them for everything, from keeping in touch with friends and family to checking the weather and finding our way around new places.

They’re also used by millions of people daily for browsing and buying items from online stores, and we’ve got the stats to prove it.

This chart from Statista shows just how big mobile eCommerce is becoming, with mobile users now accounting for around 60% of sales. 

As the chart shows, mobile eCommerce figures are rising, year on year, with estimates predicting future increases in the years to come. Thus, any eCommerce business owners need to be mindful of making sure they cater to the mobile user community.

That means making sure your site is responsive and ready to function without fail on devices like phones and tablets.

Luckily, this is another aspect in which Magento excels. Its responsive design allows it to automatically adapt and adjust your store to provide top-quality user experiences on smaller screens. 

What’s more, Magento’s mobile app framework even gives you the possibility to create your own mobile apps. That can provide customers with even more ways to connect with your brand, along with additional sales channels for you to exploit.

Trusted Magento development companies like NEWMEDIA can assist with mobile app development and optimization. We can ensure that your site and store will function perfectly on any device, improving customer satisfaction and reducing bounce rate in the process.

The number of cyber-attacks is rising. Every day, thousands of new victims are targeted, and eCommerce businesses are no exception.

In fact, businesses like these often represent prime targets for cybercriminals. If they can hack their way into an eCommerce store, they may be able to steal valuable customer data or even hold entire sites at ransom until the owner pays up.

This is something that those in the eCommerce world simply cannot ignore.

This chart from GoodFirms illustrates the issue perfectly. Over 60% of eCommerce organizations have been victims of cyber threats. That means you’ve effectively got more chance of being targeted by a cyber-attack than not being targeted if you’re in this industry.

Fortunately, there are ways to defend your store, your customers, and your data against hackers and malware. Magento even provides some helpful cybersecurity eCommerce solutions of its own.

It ranks among the most secure eCommerce platforms available today, boasting key features like two-factor authentication and high-end data encryption. Magento is also regularly updated with security patches to safeguard users against the likes of data leaks and ransomware attacks.

Plus, Magento gives users ways to customize their security settings. You can adjust security permissions on the fly, controlling who has access to your store’s backend and what level of access they enjoy. That can help you shut down any weaklinks or possible gaps that hackers may try to exploit.

Again, top Magento development companies are there to help with all this. They can configure your store’s security settings accordingly to power up your protections.

One of the secrets to success in eCommerce is visibility. The more visible you make your brand and your products, the better chance you’ll have of hitting your sales targets and building a successful business.

When it comes to maximizing visibility, a multichannel sales approach is vital. That means marketing and selling your products across a range of platforms, with a major focus on the big players in the game like Amazon.

These Fit Small Business stats on Amazon show just what a powerful eCommerce force it is. Two billion monthly visits in the U.S. alone. That’s a gigantic potential audience for you to market to, and if your store and goods aren’t listed on Amazon, you’re missing out on countless possible sales.

The same goes for other platforms, like eBay.

Well, Magento 2 and Adobe Commerce are more than ready to help you connect with those big sales sites. With built-in marketplace integration functionality, your Magento store can easily link up with major marketplace platforms.

This helps you maximize your visibility in no time, multiplying your prospective audience in an instant. A trusted Magento development partner like NEWMEDIA helps you take full advantage of your multichannel approach, assisting with everything from store set-up to inventory management, cross-channel marketing, and more.

There was a time when the vast majority of online payments were simply made by card.

But times have changed. These days, there are many more payment methods that buyers can utilize. Many favor digital wallets like PayPal, Venmo, Google Wallet, and Apple Wallet, as this chart from Upgraded Points shows.

Some shoppers will even abandon their carts entirely if they see that their payment method of choice isn’t available in an online store. As such, the onus is on store owners to ensure that they provide the widest choice of payment options possible.

Fortunately, Magento integrates seamlessly with dozens of payment gateways, from PayPal to Stripe.

Not only that, but this eCommerce platform also supports different shipping solutions. With the aid of Magento developers, you can integrate your site with the likes of UPS, DHL, FedEx, and more. That not only helps to speed up and simplify the order fulfillment process but also empowers your buyers to pick a delivery method that suits their needs.