Search engine optimization SEO in Miami.
SEO in
Miami
Search engine optimization (SEO) plays a crucial role in the success of your online business. Your potential customers love using search engines and if they don’t see your business in search results, you are losing customers.
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Top Rated SEO Agency
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Top 1% Global Leader Digital Agency
Ranked by Clutch 2023
Top 1% Digital Agency in United States
Ranked by UpCity 2022
Fastest-Growing Companies in the USA
4 Years in a Row
Top 1% Best Digital Marketing Award
Ranked by Expertise 2023
#2 Global Award Winner
Ranked by MASHABLE
Top 1% Award of Excellence Winner
Years 2020, 2021, 2022
500+ 5-Star Reviews in Google
Ranked by Our Customers
Top 1000 Global Digital Agency
Ranked by Clutch 2022
#1 Global Digital Agency
Ranked by Business Journal
Top Rated SEO Agency
Ranked by SEO Blog 2023
Top Ecommerce Development Company
Ranked by Selected Firms
Top Web Development Agency
Ranked by Design Rush
Search Engine Optimization - SEO
Having a beautiful and professional website might be your business’s first choice, but it isn’t the only thing you need. A nice-looking and well-designed website doesn’t guarantee traffic, conversions, and sales. You need traffic on your website so your target audience can interact with your website and buy from you.
Your website’s ranking in search engines determines how much organic traffic you will receive. It is estimated that the first search result in Google has an average CTR of 27.6% which means if you are ranking at the top, you will drive 27.6% of traffic. It is nearly impossible to do any business without search engine optimization.
Whether you are a local business that targets a specific location, or your target audience is global, you can’t go without SEO.
NEWMEDIA.COM
Web Design | SEO+Social Digital Marketing Agency
We can craft the perfect digital strategy to grow your business, and then execute it for you to generate massive scale. And we can move much faster than you would expect.
Top 1%
Global Leader Digital Agency
Ranked by Clutch 2023
Top 1%
Digital Agency in United States
Ranked by UpCity 2022
Why is SEO Miami Important?
The search engine optimization industry is growing rapidly, and it is crucial for your Miami business irrespective of whether you are targeting local or international clients to stay ahead of the curve. Here are the top reasons that make Miami SEO a must-have for your business:
1. Business Visibility in Local Search
Miami SEO helps you improve your business’s local search engine ranking. If you own an online or local business that targets people in Miami or some areas of Miami or throughout Florida, you need to make sure your business ranks for relevant search terms when someone searches a keyword from your target area.
For example, if you sell lightbulbs and a person who is 1 to 2 miles away from your physical store searches for lightbulbs near me, your store should appear in search results.
This is achieved with Miami SEO.
A whopping 98% of consumers read and trust online reviews for local businesses and 78% of people use the internet to get information about local businesses. The majority of people search for a local business multiple times per week:
Google is the most used app that people use to find and evaluate local businesses:
So, your local business should rank in Google and other search engines to drive traffic. Local search engine optimization from reliable Miami SEO specialists will help you stand out from the crowd.
What Does it Include?
Here is a sneak peek into what local SEO services include:
- Google My Business setup and optimization
- Name, address, and phone number (NAP) citations
- Local citations
- Business directory inclusion
- Local keyword targeting
- Backlinks from local relevant sources.
2. Major Traffic Source
A lot of businesses prefer using Miami SEO services to generate traffic from search engines which is known as organic traffic.
According to an estimate, 53% of all online traffic is generated via search engines. Only 15% is paid traffic while the remaining traffic is from other sources:
This makes search engine optimization (SEO) extremely crucial for the survival of your business because 53% of traffic is associated with it. This is common across industries and geographical regions. It doesn’t matter what type of business you have, what your target market is, and what’s your industry, you will always have a chance to get traffic from online searches.
SEO helps you capitalize on this chance by connecting you with your potential customers through search results.
3. Free Traffic Source
Organic traffic is free – for life.
Another reason to invest in SEO Miami services.
There are two primary types of website traffic that you can drive to your website:
- Paid traffic
- Free traffic.
Paid traffic includes traffic from marketing channels that are paid like PPC, third-party ads, sponsorships, influencer marketing, and others. Free traffic is from marketing channels that you don’t have to pay. These channels include search engines, social media sites, referral traffic, and others.
Search results are, by far, the biggest source of free traffic and this makes it very competitive. Everyone wants to drive free organic traffic using SEO techniques. And this is a reason why it isn’t easy to rank for even the simplest and least competitive keywords.
Only a reputable Miami SEO services company like NEWMEDIA can help you achieve long-term search engine rankings.
4. Sustainable
SEO and organic traffic are sustainable.
Not only the content you publish continues to drive traffic for its life, but the backlinks you acquire are mostly permanent and become more powerful over time (because the host website’s authority continues to grow).
A study reported that it takes an average of 3 years to reach Google’s first position. This makes SEO a long-term strategy that will continue to deliver results once you stop investing in it (not recommended to stop SEO though).
Search engine optimization (SEO) delivers sustainable growth that gets better over time. This holds true for evergreen content and not seasonal content.
Evergreen content refers to any content that isn’t time sensitive. For example, ways to lose belly fat is evergreen content as opposed to top Hollywood movies of 2021 is time sensitive content.
If you are publishing and promoting evergreen content, your search engine rankings will continue to improve, and SEO efforts will deliver results for years to come.
5. Trust and Credibility
Search engine optimization (SEO) builds trust, authority, and credibility. Imagine a potential client who tries to find your business online and gets nothing.
What impression will it leave on your audience when they can’t find your website in search results?
It ruins credibility.
On the other hand, if your website and content appear for almost all (or most) search queries, it makes your business trustworthy and credible.
So, Miami SEO isn’t all about search traffic, but it plays a key role in your brand’s credibility and trustworthiness.
6. Know Your Customers Better
SEO drives traffic and the more traffic you get, the more data you have. It helps you better understand your target audience and customers.
Tools like Google Analytics tell you what type of content your audience loves to read, keywords they use, demographics, devices and location, average session duration, and much more. All this data helps you do more of what your audience loves and less of what it doesn’t like.
7. Cost-Effective
Miami SEO companies are quite affordable, especially when you compare the long-term benefits with the cost.
Two things make SEO cost-effective in the long run:
- Sustainable growth (even when you stop investing actively in SEO)
- Traffic doesn’t dip to zero.
With paid traffic, like PPC, the moment you pause your ads, the traffic dips to zero. You have to consistently invest money in online ads to drive traffic and conversions.
This isn’t the case with SEO. You get a quote from a Miami SEO agency, the agency works on your site, and you start seeing results within a few months. And let’s say, the SEO contract ends after a year, and the results and rankings will stick. You will continue to receive search traffic for years to come.
When you compare the ROI of SEO with PPC over a period of time, you will see a huge difference. Search engine optimization is super cost-effective.
SEO Process
If you are hunting for Miami SEO services, you must know the basic SEO process so you can easily decide what SEO company in Miami to choose.
Here is what an SEO process looks like:
- SEO Strategy
- Research
- Content Creation (on-page SEO)
- Content Promotion (off-page SEO)
- Analysis.
Search Engine Optimization Strategy
The SEO process begins by developing an SEO strategy that lays the foundation of SEO including objectives, budget, resource allocation, auditing, and KPIs.
You need to set clear objectives (both long and short term) which should determine what you want to achieve with SEO for your business. Use SMART goals to create clear and achievable goals.
Setting SMART objectives makes your objectives easy to understand and measure. SMART goals cover budgeting, resource allocation, and KPIs. Once you have your objectives set, the next big step is auditing. It is the most crucial part of your SEO strategy that includes the content audit and technical audit.
Content Audit
Transparency is one of the hallmarks of NEWMEDIA and we pride ourselves on being very open about the process we follow to design your website. When you choose to engage our website designing services in Los Angeles, our team will provide you with regular updates on the status of your website development.
Content auditing helps you better understand what type of content to write and what type of content to avoid.
Technical Audit
Technical audit analyzes all the SEO aspects of your website that cover everything ranging from errors, bugs, speed, and other optimization issues. This process helps you find and fix SEO problems with your website that are negatively impacting its ranking.
Technical auditing is normally done with the help of an SEO auditing tool. Here is what the Semrush audit tool measures and tracks.
It scans every single page on your website and lists all the issues and their possible solutions. Both content and technical auditing alone significantly improve search engine rankings.
Research
SEO research includes all types of research including keyword, competition, audience research, market research, and primary and secondary data collection and analysis.
The purpose of research is to find topics and keywords to cover that have the potential to rank, drive traffic, and convert. The keywords are then used to create and update buyer personas and develop your editorial calendar.
The core purpose of research is to identify a list of topics and keywords to cover. These keywords are derived from competitors, data collection, and market research. This is done in 3 simple steps:
- Find keywords by competitor analysis, data collection, and market research
- Analyze keywords based on competition, search intent, search volume, and ranking potential
- Use keywords by adding them to your editorial calendar and updating buyer personas.
This step involves a lot of advanced SEO tools. You don’t just need a list of low competition keywords that any keyword research tool will give you. What Miami SEO agency like NEWMEDIA does is that we have the techniques and access to advanced tools that let us do keyword analysis to finalize the right list of keywords for your business.
For example, we have templates for editorial calendars, buyer personas, and several keyword analysis Excel sheets with formulas to quickly scan any keyword list based on our set parameters.
Content Creation
Once you have done the research and your editorial calendar is ready, you are all set to create optimized content for your website. The content must follow SEO best practices and must be search engine friendly.
There are multiple models to write amazing content for your blog that include pillar-cluster strategy, 10x content, and skyscraper technique:
Stick with one of these models, master it, and start publishing content that has the potential to rank well in search engines.
Miami SEO Tips for On-Page SEO
Content publication is where you have to follow on-page SEO best practices that include:
- Add a keyword in the title
- Heading tag optimization
- URL structure and meta descriptions
- Topical authority
- Content structure and formatting
- Scannable content
- Image optimization
- Internal linking
- Use of media and graphics
- Scheme markup.
Content Promotion
Publishing high-quality content that follows all the on-page SEO best practices doesn’t guarantee high rankings. You need to promote content to outrank competitors and improve ranking.
Relevant backlinks are a major part of content promotion. This is because backlinks are the most important Google (and other search engines) off-page SEO ranking factor:
Search engines use backlinks to determine how popular your content is. More backlinks mean people like reading your content and linking to it. This is, by far, the best signal search engines have to rank web pages in search results.
Backlink Acquisition Techniques
Guest blogging on relevant niche and authority websites is the best way to acquire backlinks to promote your content. Other methods to promote content include:
- Social media promotion
- Content repurposing
- Content syndication.
Analysis
Not tracking SEO performance is a sin.
You need to track everything to see what works and how effective your SEO strategy is. Consistent analysis and monitoring help you fix issues on time.
The problem with SEO is that it doesn’t show results immediately and this makes it hard to find issues. However, a reputable Miami SEO agency like NEWMEDIA knows how to track the SEO process end to end with advanced tracking and attribution.
It also involves monitoring keyword rankings for the main keywords. This gives you an overview of what keywords are doing well and why. Once you figure out what’s working, you can replicate it.
The SEO process should be flexible. It needs constant updates and tweaks based on performance. SEO agencies that stick with a rigid SEO process usually fail to deliver optimal results. What works for one business might not work for another business (even if it is in the same industry).
SEO experts need to be flexible and adaptable.
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What Search Engine Optimization Services We Offer
As a leading Miami SEO agency, NEWMEDIA offers a wide range of SEO services to its local and international clients:
1.
SEO Strategy
As one of the most popular Miami SEO companies, NEWMEDIA offers SEO strategy services to its clients. Our Miami SEO company will craft your SEO campaigns by understanding your business, its values, and its marketing strategy.
The strategy includes keyword research, keyword gap, editorial calendar, content strategy, backlink strategy, technical audit, and much more. You can implement the strategy developed by our Miami SEO experts in-house or you can outsource execution and management to our SEO team.
2.
Keyword Research
If you need help finding the right and easy-to-rank keywords for your business, our Miami SEO agency can help you with it. Our digital marketing experts will use advanced tools to prepare a list of keywords with high volume, low competition, and correct search intent.
The keyword report helps you streamline the content writing process, and you can significantly improve rankings and drive massive organic traffic.
3.
Website Audit
A site audit report tells you the current SEO standing of your website. Our Miami SEO company offers the best website audit SEO services that cover all the technical aspects including site speed, crawl errors, redirect issues, CSS and JS problems, page-level scans, and much more.
We share a detailed audit report that highlights issues and warnings along with recommendations on how to fix them. You can hire our SEO company and a digital marketing expert team will start working on your project with designers and programmers. Or, you always have the option to fix issues in-house with your own SEO team.
4.
Content Writing
Content creation is a major part of SEO. It gets really tough to rank without publishing high quality content with topical authority. NEWMEDIA as your SEO company comes with professional content writing services.
We work with some of the top niche writers based in the USA, UK, and Canada. Your content is written by experts and professional writers who know your industry and have hands-on experience. We believe that good content has a built-in potential to rank and get backlinks. And this is the reason we work with the best native writers.
5.
Link Building
Link building is the backbone of SEO. As your Miami SEO agency, NEWMEDIA excels in acquiring natural, white-hat backlinks across all sectors. Our dedicated digital marketing team and SEO specialists have helped hundreds of Miami SEO clients in the past 20 years to acquire links from top authority sites in their niches.
We follow a proven and systematic outreach process for backlink acquisition which we have developed in-house. It delivers exceptional results with a high response rate. Not to mention our contacts in the Miami area and globally with businesses and publishers of all sizes. You can leverage our connections and network to get backlinks for your business and improve organic traffic and ranking significantly.
6.
Local SEO
Do you own a local business in Miami? Do you want to reach clients in a specific area in Miami to increase organic traffic and store visitors?
NEWMEDIA as your Miami SEO company has got you covered as your Miami SEO agency that excels in local SEO services. Our digital marketing experts will create and manage your local SEO campaigns on your behalf. You can continue to focus on your business and let our experts handle local SEO.
We will manage your Google My Business account, build citations, manage reviews and online reputation, keep NAP consistent, and generate localized content and links.
7.
Ecommerce SEO
We follow a holistic approach to ecommerce search engine optimization because your business relies on online traffic. With an increasing number of ecommerce stores locally in Miami and globally, it is getting harder to achieve better rankings.
As your SEO company in Miami, our ecommerce SEO includes everything ranging from site speed optimization to product page optimization to targeting the right keywords. Our SEO specialists know the process inside out that we use to rank ecommerce stores. Our SEO campaigns will deliver results in the form of higher rankings, an increase in organic traffic, and a boost in conversion rate.
8.
On-page SEO
SEO starts with on-page SEO services. As Miami SEO experts, our digital marketing experts will optimize your site’s on-page SEO with a complete overhaul and audit.
This includes meta description optimization, image optimization, speed optimization, backup and CDN, content structuring and site navigation, internal linking, user experience, and more. When done right, on-page SEO by our Miami SEO experts is enough to move the needle. You will see a major difference in rankings and organic traffic after we optimize and improve your site’s on-page SEO.
9.
Off-Page SEO
On-page SEO alone isn’t enough especially if you are competing with authority sites. Off-page SEO gives your site and webpages the much-needed push in SERPs.
As your internet marketing agency, NEWMEDIA’s SEO experts will handle your website’s off-page SEO which includes backlink analysis, traffic analysis, backlink acquisition strategy, guest blogging, outreach, broken link strategy, and several others.
We don’t rely on Miami SEO tips for off-page SEO services, rather we have a proven outreach and backlink acquisition strategy that we have been using for years successfully with exceptional results. We know what we do, and we know it works.
10.
Technical SEO
Technical SEO is tricky as it involves advanced techniques to find and fix technical issues in your website. Thanks to our Miami SEO experts who know how to handle technical SEO and fix major and minor technical, CSS, JavaScript, server, hosting, and backend issues that negatively impact your site rankings.
Our technical SEO experts include internet marketing professionals, designers, and coders. We don’t just rely on our digital marketing team for technical SEO services as we know that it isn’t all about the SEO team. The technical aspects are managed by relevant experts. This makes us the best Miami SEO agency that has the right man for the right job.
11.
SEO Consultation
Do you need SEO consultation services? Do you need Miami SEO experts to analyze your SEO campaigns and recommend how to improve them?
It is always helpful to get a second opinion from experts. NEWMEDIA offers SEO consultation services to businesses of all sizes. Our SEO experts will analyze your SEO campaigns and business model end to end and based on the analysis we evaluate the challenges you are facing. An overview from outside your organization from an expert’s point of view tells us a lot of missing things that you usually can’t see from inside the organization as you have the same perspective.
If you find yourself stuck with a big SEO issue, don’t hesitate to book an SEO consultation call with NEWMEDIA.
Why Choose
NEWMEDIA
as Your Miami SEO Company?
Here are the top reasons why you must choose NEWMEDIA as your Miami SEO agency:
1. One of the oldest internet marketing agencies with over 20 years of experience and hundreds of SEO case studies
2. A full-fledged US-based digital marketing and SEO agency
3. Ranked by UpCity as the #1 digital marketing agency in the US
4. Ranked by Clutch as the #1 global leader digital agency
5. Mashable ranked us the #2 global award winner while Twitter was ranked #3
6. Ranked by Inc. 500 as the fastest growing company twice in a row
7. We focus on delivering results with 100% transparency in the form of clear communication, reporting, weekly meetings, and dedicated project manager
8. A team of diverse SEO experts and internet marketing professionals with tons of experience under their belts
9. Access to advanced marketing and SEO tools that other SEO agencies don’t even think of spending money to
10. We share SEO reports that make sense and are understandable to keep our Miami SEO clients in the loop throughout the contract
11. Competitive and clear pricing structure with no hidden fees or costs whatsoever. We believe in transparency and don’t charge our SEO clients unexpected fees that make no sense
12. A team of dedicated, hardworking, professional, and easy to work with SEO experts. We know what we are doing.
Rule the Search Engine
NEWMEDIA's
Miami SEO Services
Improving organic traffic and increasing search engine rankings starts here with NEWMEDIA’s SEO campaigns. We have the team, resources, experience, expertise, and case studies to show that we are the best Miami SEO agency for your business.
We have been helping businesses grow organically since 1996. It is time that you should hire one of the best SEO companies in Miami to make your business grow and rule the search engine results page. Get in touch with an SEO expert at NEWMEDIA today.