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Your business could have the best products or services around. The very best. But here comes the scary part. Even with those amazing, world-beating products or services, you may still struggle to generate leads, make sales, and build a successful company.

Why?

It’s all down to advertising. Put simply, if you don’t advertise your business effectively, you won’t be able to draw in customers. You won’t be giving them any clear reason to look at your company over all the others out there that appear to be offering the same kinds of services. Just take a look at this list of reasons why startups fail, from Startups Magazine.

First of all, you’ll notice that “Poor marketing” accounts for close to 20% of startup failures.

That’s around 1 in 5 new businesses that don’t make it, purely due to their inadequate attempts to advertise themselves. But several other reasons on this list, like “Was outcompeted” or “Ignored customers,” are linked with advertising, too. 

Even the No. 1 reason “Ran out of money” has a direct correlation to ad campaign management: without good advertising, you won’t generate leads. Without leads, you won’t make sales. Without sales, you won’t make the money you need to keep your business afloat.

What’s more, it’s not just startups and small businesses that are at risk of poor advertising. 

First, the basics. As the name suggests, an ad agency or advertising agency provides advertising services, aimed at helping companies sell themselves, build brand recognition, and gain customers.

There are lots of ways that advertising agencies do this. Some of their main services will include advertising content creation, social media marketing, email marketing, and search engine optimization (SEO).

Making more traditional ads, like TV and print ads, also falls under the remit of an ad agency. However, as the graphic below, from One Shot Productions, shows, digital marketing is exceptionally important and impactful these days. Therefore, many of the best advertising agencies and marketing firms tend to focus their efforts and energies on the digital advertising space.

We’ve covered the “Why” of investing in an advertising agency. Now, let’s look at the “What” and the “How.” Let’s see what an online ad agency like NEWMEDIA can do for you, and how our industry-leading advertising agency gets results for our clients.

Email marketing may not be as current as social media marketing or influencer ads, but it’s still very valuable.

Just look at this chart from Oberlo for proof.

Well over 4 billion people use email. That’s more than half of the global population, and the figure is only set to rise in years to come. It’s a huge potential audience for you to reach, and even when compared to leading social media sites, like Facebook (close to 3 billion users), email reigns supreme.

Here’s another chart, this time from Statista, which highlights the potential power of strong email advertising.

So, not only do more than 4 billion people use email, but a huge percentage of those users actively check it every single day. In some cases (11%), they check it over 15 times a day!

That’s more than 15 times every day that someone has a chance of seeing an email ad from your brand to let them know about a product or service they might like to buy.

In short, email marketing is exceptionally valuable, but it’s tricky to get right. You have to strike the right balance to inform customers without overloading or spamming them, and you have to target your messages to the right people.

The best advertising agencies – like NEWMEDIA – can help you craft fantastic, lead-generating email ads, while also helping you avoid spam filters and other common pitfalls.

Social media has utterly transformed the world as we know it. What started as simple websites where people could chat with friends and family has evolved into an almost uncontrollable force, influencing everything from political opinions to business success.

Naturally, such a powerful force can also be harnessed to help your company advertise itself and grow at an incredible rate. Just look at the chart below, from Tagembed, which shows how many potential customers you can connect with via social media marketing.

However, this chart also shows that there are so many different platforms out there. As such, you can’t simply say “We’re going to invest in social media marketing.” You have to figure out which specific platforms will work best for your brand.

Of course, if you focus purely on the figures in the chart above, you’d be tempted to simply go for Facebook and YouTube campaigns to hit the biggest audiences. But it’s not as simple as that.

This chart from WordStream demonstrates how every platform has its pros, cons, and audience variations. Targeting boomers? Facebook is probably the way to go. But if you want to connect with a younger crowd, you’ll have to branch out into TikTok, for example.

Then, even after you’ve picked one or more platforms, you’ve still got to figure out platform-appropriate profiles and campaigns to connect with your clients.

That’s a lot of work, and an advertising agency can do it all for you. Leading ad agencies like NEWMEDIA have an extensive understanding of social media sites. We know how to match brands with the right sites to sell themselves, and we understand what it takes to market effectively on every single site, from Instagram to X. 

Video is technically one of the oldest forms of advertising. It’s been around since the dawn of television, with countless companies creating short clips and long-form vids to sell their products for decades.

But, these days, when we talk about video ads, we’re talking about so much more than TV spots. We’re talking about YouTube ads, how-to videos, testimonial clips, social media videos, and so on.

Video is everywhere in this digital age, across every major platform, and it’s an immensely influential advertising force.

This chart, from FinancesOnline, shows just how powerful video can be.

Over three-quarters of small businesses find video ads to be an effective form of marketing. That 93% new customer win rate through social media video ads also makes for encouraging reading. 

It proves that smart investment in video ads can fuel new customer acquisitions, with a direct impact on long-term profits, sales, and success.

If you’re eager to reap the rewards of video ads, you need a trusted advertising agency to help you. NEWMEDIA can assist with the creation and implementation of all kinds of video ads, from testimonials to brand story ads, promos, landing page clips, and more.