Web design agency in Miami.

Web design. It’s the first thing your visitors see. It’s your entire online brand.

Obviously, you need a holistic, comprehensive online marketing strategy to be successful today, but website design is the hub of the wheel. That’s where we come in.

Of course, we’re also excellent marketing consultants to help you with strategic planning, since our expertise spans:

• search engine optimization
• social media marketing
• paid online marketing (like Google ads)

However, the fact of the matter is that all of that digital marketing will lead to one destination: your website. That’s precisely where web design becomes a necessity. In fact, you need to take care of your customized website design long before you launch your marketing campaign.

During that time, web design and software development companies have constantly explored ways of growing small businesses through online marketing. Today, you can get any level of service, from professional website to basic WordPress web design, but the purpose stays the same: to make your business into an established company and give you a competitive advantage in the market.

Speaking of competitive advantage, there’s one thing to keep in mind: Between advanced keyword research, custom websites, cutting-edge software development, search engine optimization, and other techniques, marketing is changing faster than ever.

If you need proof, take a look at this simple yet telling graph:

Hubspot asked marketers whether they feel marketing has transformed more in the last three years than in the previous half-century. The answer was an overwhelming yes. And it wouldn’t be wrong to assume that web designers played a crucial role in those changes.

After all, web design and software development have come a long way, and building a custom website is more of a requirement today than a novelty. That’s precisely why many small business owners maintain a tight business relationship with a branding agency or a web design company.

Furthermore, there are so many web designers in the market today that it’s no wonder the approach to web design keeps evolving.

Search engines aren’t blind to this fact, either, which is why web design still plays a major role in search engine optimization. Ultimately, all other factors being equal, web design can make or break a business.

However, there’s a particular aspect of building websites that every business needs to understand before enlisting the services of a website design agency: the difference between website design and development.

In a nutshell, that difference isn’t overly hard to grasp. Web designers focus on visual appeal, while developers build websites in terms of back-end structure. Of course, that’s not the full extent of either branch, but these simple definitions explain plenty about what each service does. We can use a straightforward example to illustrate the point further. Imagine you have a form on your website that you need your visitors to fill out. This form needs to satisfy two primary purposes: be easy and understandable for visitors to complete and send the information to your database.

In that case, the former is a matter of front-end, while the latter belongs to back-end development. These two aspects fall under the responsibility of your web designer and web developer, respectively. In the simplest terms, web design equates to graphic design. Yet, when you’re building a custom website, matters get more complicated, and the responsibilities of your web designer expand. That’s precisely why web design and graphic design are comparable, but they’re not the same, just like a web design and a web development company don’t deal in the same areas when delivering projects. To ensure the project’s success, a web design company has the task of boosting functionality, always keeping your business goals in mind. In other words, the point of the service is to create high-performance websites that can attract the target audience of a business.

To that end, the website must provide an enjoyable experience, give off a strong first impression, and uplift the rest of the marketing services to the greatest extent.

If you want deeper insight into web design services, examining three aspects of this profession will help you create a clearer picture. We’ll look into the essential tools that web designers use, inspect the key principles of web and graphic design, and solidify why the job of a web designer isn’t the same as what you’d get with web development services.

Saying that web design is an art form is by no means an exaggeration. Similar to painters, sculptors, or composers, web designers express their intentions within a set of principles. And like in other arts, going outside those principles is reserved only for the masters.

The first thing to understand is that principles aren’t strict, rigid rules but rather best practices and guidelines that lead to optimal results. In other words, they define the direction in which design should go without imposing overly harsh restrictions.

Three principles are particularly important in web design, although there are many more. In particular, the cornerstones of web design are balance, contrast, and emphasis.

Balance means that a web page shouldn’t be dominated by one element. Instead, larger elements should be balanced with groups of smaller ones, although size isn’t the only consideration here. Web designers often think of colors and shapes in terms of balance, and that’s where matters get more complex.

Measuring the overall page surface covered by each element is one thing. But creating an overall balance of all elements based on their different traits is a fine skill that takes time to develop and perfect.

In addition, it’s possible to push balance too far. Try to iron out every aspect of a web page, and you could end up with a sterile environment that doesn’t communicate anything unique to the visitor. And when the matter of balance is combined with the principle of contrast, web design reveals even more complexity.

You might view contrast as a relatively simple principle. Do you have a background picture of some stunning beaches in soft light? Contrast them with a sharp text box with bold lettering. Or, if mild colors dominate your page, throw in some stronger shades to make the overall look pop. The matter is somewhat straightforward until you remember that all these elements must still be balanced so that none will stick out like a sore thumb.

Plus, when shapes, colors, and textures enter the picture, maintaining simultaneous balance and contrast becomes quite delicate. Colors, in particular, are not to be disregarded – just look at this graph from the study “Influence of Color Perception on Consumer Behavior:”

While you can expect the highest quality of web design from NEWMEDIA, our agency offers more than gorgeous visuals and seamless functionality. Our holistic solutions include top-tier digital marketing, including search engine optimization, branding, and numerous other services that you’d be hard-pressed to find in the same place.

Not only do we at NEWMEDIA design gorgeous, unique websites, but we also do web development. We’ve already talked about how convenient having web design and development solutions in one company can be. With NEWMEDIA, you get not only that but guaranteed top-quality service on both fronts.

Rather than hiring two agencies that would need to coordinate, you can get the entire website done flawlessly by NEWMEDIA, ensuring your web design and web development work in accord with the ultimate results. You’ll feel the benefits of this complete-service approach almost immediately. Web visitors are particularly sensitive to websites that lack either design or functionality and are quick to abandon them after mere seconds into a disappointing experience. But when your entire website comes from one expert company, you won’t need to worry about the level of customer experience. Instead, you’ll be free to kick back and enjoy the result of our expertise and experience.

NEWMEDIA will not only create a functional website for you, but we can also ensure your site stands out as a unique phenomenon in the sea of practically identical websites. Unlike those, your pages will ooze personality and speak to the individual nature of your business and the values you stand for.

To bring you the ultimate customization, we at NEWMEDIA explore all available venues. We can draw from traditional designs and modify them to come up with something entirely different or our experts can dream up a completely new design for you from scratch. Your job will be to tell us what you want, and we’ll make it happen.

When you consider marketing as a whole, branding is a force to be reckoned with. Strong branding can boost your recognition, attract new customers, and even affect the public perception of your business. Naturally, you want this aspect to be as well developed as possible.

NEWMEDIA can provide just that. In addition to building your website, hosting it, and providing numerous other marketing services, we can take care of your complete branding, from logo design to the selection of colors, fonts, and shapes that represent your business perfectly. Plus, we can incorporate all those design choices in the final look of your website, giving you a unified presentation that will be completely in the spirit of your message and mission.