The Stone Collection


The Brief

When our team visited The Stone Collection, we were treated to a tour of their museum-like warehouse of seemingly endless high-end stones from around the world. When we launched the new Stone Collection website, we made sure that the online experience is comparable to the real-world one. Now we get to return the favor by treating you to a curated tour of their brand new website.


Project Description

Its design is elegant and flexible, a style that mirrors its product line. With Drupal powering it, the new site features significant upgrades, such as being mobile responsive and improved SEO and search capabilities. Additionally, both teams tackled several technical hurdles in order to deliver a robust integration with the existing inventory management system.

Much like NEWMEDIA, the Stone Collection originally started in Denver but grew rapidly into multiple other cities across the US. They initially came to NEWMEDIA when looking for a Denver marketing agency with locations in additional markets, as they prepared to rapidly expand their operations. The company needed a digital marketing agency partner that could cater to all of its current and future locations, and ensure it can maximize its search engine rankings in multiple markets while allowing for each location to easily manage its specific website content. The Stone Collection management came to us after they worked with another agency that couldn’t provide the wholesale supplier of natural stone with the redesigned website of its dreams. The NEWMEDIA web design team was up to the challenge and exceeded the client’s expectations with the site delivered.

The Stone Collection site required overcoming some tricky challenges. Primarily, the new website needed to be integrated with a third-party ERP that manages their stone inventory. Our client’s former website, which the company used for over four years, directed prospective customers away from the site to its vendor’s site, causing a high bounce rate for our client and an overall nightmare for their marketing team because they didn’t have complete access to the sites analytics.


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