American Salon


The Brief

American Salon is a beauty and hair fashion magazine published by Questex Media Group LLC. Their current site needed a makeover (pun intended) to be more modern, easy to use, and mobile-friendly.


Project Description

American Salon already had an existing Drupal 7 site with the majority of their content types and fields already in place, and they also had a ready-to-go, approved design. We just needed to:

  • identify which content types and fields had content that would be used on the redesigned site,
  • define a new site architecture,
  • massage those pieces to work well with the new site architecture,
  • create new views to list and categorize their content,
  • and theme the look and feel of the site from the ground up to match the new designs.

Okay, so it was almost a complete redevelopment and redesign project.

The American Salon magazine site was a great project for NEWMEDIA and Questex. Both teams worked well together to complete the project ahead of time (under a tight six-week schedule), identified and added several new features that allowed them to showcase all of their existing content, and delivered a site that worked and looked great on large desktop screens, tablets, and phones. Plus we learned a bit about the latest salon trends in the process.


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