Web design in Sacramento.

Web design in
Sacramento
Startup, small business, mid-market, or enterprise - your Sacramento brand can stand out among the competition with professional web design that ranks, converts and sells.

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Why Your Sacramento Business Needs Expert Web Design

Effective web design is at the cornerstone of your entire digital marketing strategy.

In today’s business world, there’s no question. The design of your website matters. As part of a cohesive digital marketing strategy, encompassing techniques like search engine optimization (SEO), PPC, CRO, and social media marketing, great web design will generate more leads and improve business performance.

Once your potential customers get to the website, the bulk of your digital marketing has served its purpose and it’s time for web design and web development to take over. You could say that all of the digital marketing services you’ve employed so far have been leading to that point. This is true even for social media marketing. If you advertise through social media posts, you likely won’t do actual sales on Facebook or Twitter.

But what’s the connection between custom web design and sales and conversions? We’ll explain that, among other aspects, in this article. But improved sales aren’t the only advantage of responsive web design – it can also affect how you reach your target market. This is possible because graphic design, among other things, impacts your Google analytics and website ranking. Simply put, web design reflects on search engine optimization.

To get all these advantages, you’ll need the help of a certified digital marketing company. That’s where NEWMEDIA comes in. Our Sacramento web design and web development team can create a new website for your business from scratch or improve what you already have. We’ll go through everything NEWMEDIA can do for you as a marketing firm. First, let’s explore web design in more detail and see how the entire process behind it works.

Organic keywords, rankings and traffic up over 500% in under 6 months!

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Fashion Ecommerce Store

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NEWMEDIA.COM

Web Design | SEO+Social Digital Marketing Agency

We can craft the perfect digital strategy to grow your business, and then execute it for you to generate massive scale. And we can move much faster than you would expect.
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(916) 957-0540

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836 57th Street, Suite 437 Sacramento, CA 95819

Principles Of Web Design

- Explained

Small businesses, e-commerce stores, and other companies will have a hard time succeeding today without a professional website.

Ever since the internet and its digital environment came to be, having a quality website has been the staple of strong, reliable brands. This notion applies today more than ever.

Let's dig deeper.

Modern online marketing is highly competitive, especially among small businesses that are still vying for their place in the market. That’s why it’s no surprise that search engine optimization (SEO) experts and web design companies have their hands full. Here’s what marketing experts themselves think about the current situation:

Pie chart showing that 78% of respondents agree marketing has changed more in the last three years than in the past 50 years.

As this chart from Hubspot shows, most marketers believe that marketing has gone through significant changes lately. The statistic refers to the last three years – you can only imagine what the marketing landscape will be in about 10 years or more. Much of that transformation happens owing to web design.

A small business today needs to collaborate closely with a marketing company, especially when it comes to web design. Since it can affect search engine optimization, conversion rates, brand image, and even public relations to an extent, design represents the cornerstone of not only marketing but business success as a whole. Since it’s so important, it would stand to reason that most people understand what web design is. Yet, that’s not always the case. This marketing discipline is often confused with web development. Let’s address that issue.

Web designers primarily deal with the visuals. On the other hand, developers work with code and the inner workings of a website. Simply put, design deals with the front end, while development handles the back end. Naturally, the two disciplines can overlap occasionally, but this would be the gist of the matter.

Speaking of overlap, there’s plenty of common ground between web design and graphic design. This is hardly surprising since both have to do with visuals. However, the two trades can be compared but not viewed as equal. This is because web design goes beyond the aesthetics, ensuring you get a fully functional, user-friendly website.

Unlike graphic design, a web design company will pay close attention to your business goals. To that end, this service will create a website that performs without a hitch while getting more traffic from your target audience. Design experts will also take SEO into consideration, ensuring your website complies with the leading marketing standards for the best possible ranking.

To achieve those goals and help your business thrive, web designers utilize specialized tools and, more importantly, adhere to specific principles of the trade. Understanding those principles will give you a clearer picture of what web design entails and how complex it can be, especially when taken to a higher level. Let’s look at the most important web design principles now.

Key Principles of Web Design

It wouldn’t be far-fetched to say that web design is much like an art form. Web designers create compelling visuals and choose particular ways of expression to achieve a specific result. This is very much in line with what other visual artists do. The similarities go further than these general notions, though.

Like a painter, graphic design artist, or sculptor, a web designer follows a set of principles in their work. And comparable to art, those principles aren’t viewed as strict rules but rather guidelines that have been derived from years of practice.

Drawing another parallel between web design and art, there are numerous principles to follow here. However, three of them are considered the cornerstones of all creative endeavors in this industry: contrast, emphasis, and balance.

Contrast isn’t particularly hard to grasp, at least in concept. Place a white square on black background, and you have contrasting elements. Similarly, sharper edges and simple shapes will stand in contrast with diffused imagery. There are many more examples of contrast, but we’re confident you understand the essence of it.

The principle of contrast corresponds with emphasis to some extent. This next principle is about putting certain elements upfront, and contrasting colors and shapes to emphasize whatever you feel is the greatest priority. This concept is quite straightforward, but the complicated part is how precisely you’ll achieve the desired effect. For instance, the study “Influence of Color Perception on Consumer Behavior” provides a detailed explanation of specific effects that colors may have:

Table showing color representations and their effects, including red for energy and passion, green for balance and growth, blue for calm and trust, and other colors with associated meanings.

As is apparent, each color will say something different to your website visitors. Utilizing these effects could help a designer create a complete impression without using imagery or words. At that point, other elements only make the impression stronger – the correct emphasis would already be made. However, if the website still looks simple enough now, it becomes much more precise once the third principle comes into play.

This principle is balance, and it seemingly states the exact opposite of emphasis. According to the principle of balance, no single element should dominate the website. On closer inspection, though, these two principles aren’t really at odds. One simply states that certain elements should stand out, while the other focuses on preventing exposed elements from overwhelming the entire design.

While it might not seem so, balance can be overdone. While it’s easier to imagine emphasis or even contrast being overdone, a web page can be too balanced, to the point where it looks unimaginative and, simply put, dull. The result would be a website without a unique feel to it – a gathering of elements that don’t tell a story. In short, following the key principles of web design isn’t easy, and combining them successfully is an even greater challenge. Plus, that’s not even the end of the story – web design has plenty of other principles, too.

For instance, the principle of rhythm demands a web page have a certain flow to it; movement ensures the page doesn’t seem too static; and unity requires all of the elements to form a coherent whole. Essentially, creating web design artwork that will really leave a strong impression calls for an expert. That’s precisely why web design companies exist. Speaking of which, let’s explore the difference between a web design and a development company.

The Difference Between Web Development and Design

When it comes to website building, design and development tend to get mixed up often. Web development is considered the broader field here, and web design is often seen as one of its aspects. While this is true in principle, there are numerous differences between web development and design.

So far, we’ve explored the details of web design extensively. Visual elements and aesthetics are at the core of it, and design has the ultimate purpose of elevating user experience. When you hire a Sacramento web design agency, its primary objective will be to ensure your website feels great and looks even better. When it comes to web development, however, functionality will be primary. Developers deal in coding and seamless implementation. The end goal here is to ensure your website serves the exact purpose as intended and that everything under the hood supports that purpose. In some cases, you can get the best of both worlds. Choose NEWMEDIA as your Sacramento web design company, and you can enjoy the benefits of professional web design and web development at the same time. Combining these two disciplines can be quite advantageous, since the same agency would ensure all of the right elements are in place and make them work as intended. But before you move forward with choosing a Sacramento web design company, there’s one aspect that will be worth exploring more than any other: how a great company for web design improves your business.

They’re incredibly professional and communicative. NEWMEDIA is definitely an expert in their field.

Molly Hall Dorais

Director of Enrollment
Colorado Rocky Mountain School

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What Kinds Of

Benefits of Web Design

Can You Expect?

Web design is primarily about the visuals, but that’s not the whole story. A good company can make your new site look gorgeous while bringing numerous other benefits, too. When you hire a firm operating in Sacramento, CA, you also get the advantage of local optimization. And local marketing can be extremely effective.

A website optimized for Sacramento will be better at catering to your local audience. This will mean more traffic from people in your area. Also, this optimization could reduce bounce rates, helping you increase conversions and gain more customers.

The following are the most important areas in which a Sacramento company can elevate your business.

Stronger Brand Image

Today’s marketing is very much about branding. Build a strong brand image, and your business will become more appealing to potential customers. Why? Every aspect of your branding affects how your company is perceived. Think of a famous brand, and chances are you’ll be able to recall not only its logo design but the specific elements like fonts and colors.

A Sacramento web design company can not only build up your branding but adjust it so that it’s different from any other in your area. As a result, you’ll have an easier time standing out among the competition, while your branding will give them a better idea of what your business is about.

Lead Generation

Web design is usually viewed as something that’s only useful when people have already come to your website. But interestingly, good design can also help you generate leads and improve your website’s traffic. The trick is in how design impacts search engine optimization.

Search engines rank websites according to numerous factors, including design. That’s why quality design can be extremely effective, especially when applied locally. And with better SEO, you’ll also have increased chances to generate leads and, ultimately convert them into new customers.

Presentation

One of the main purposes of your website is to show visitors what value your business offers. To that end, quality presentation is one of the foundations of good marketing. With it, your audience can understand why your business is the right choice for their needs, and that can be downright priceless.

Proper web design services will ensure your values are represented correctly and in as much detail as possible. You can showcase your achievements so far, share customer testimonials, and show off your most important offers.

Finding Your Audience

Generating leads is the ultimate goal of marketing campaigns. However, the first step towards that goal is to find the people interested in your business. They are who you want to communicate with the most, as those people have the highest chances of moving forward with your company.

Web design can help in this regard through its connection with search engine optimization. Once quality design secures better search engine ranking, you can be certain more of your ideal customers will be able to reach your website. As a result, you’ll open new channels of communication with your audience, spreading the word about your company.

The Visuals

Visual appeal is a crucial element of your website, and that’s not only because it gives visitors something nice to look at. In fact, plenty of people tend to close a web page for no other reason than it being less pleasing aesthetically.

This happens not because your visitors are art critics. Instead, it’s because visually interesting design communicates one of the most important values: trustworthiness. Customers expect a business they’ll deal with to show interest in its website, and if they see just that, they’ll have an easier time trusting the brand.

They performed stellarly. We work very cohesively together, collaboratively, and with very substantial synergy. The amount of content and creative addition that we have since contracting with NEWMEDIA is second to none.

Randall T.

Founder

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Rated 5/5 stars on Clutch

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We Work with Small

and Large Businesses

We could talk for days about the services our digital marketing agency offers. But it’s about time we answered your biggest question – why NEWMEDIA?

No matter the size of your business, we can get results. We’ve worked with companies like CBS Television and Delta Airlines, in addition to helping several large businesses get to $1 million per day in revenue with our digital marketing. If you’re on the smaller end of the scale, we’ve proven we can achieve 10,000% business growth in just five years.

Delta Sky Club

The new Delta Sky Club website portal, designed and developed from scratch by NEWMEDIA, allows Delta passengers who go online in any of their Sky Club lounges across the U.S. to quickly get news, weather & stock market information, in addition to tracking flights on any airline (not just Delta!), searching directly in Google, and getting maps and driving directions to/from any address on Earth.

California Almonds

NEWMEDIA Los Angeles, in collaboration with Sterling-Rice Group (SRG), built a new website for the Almond Board of California under an aggressive development timeline. We built a multi-language website for them while ensuring a consistent user experience by bringing all four existing websites into a single universal system. Our team of experts delivered this mammoth project even after the deadline was shortened by four weeks.

Six Flags

The Six Flags team reached out to NEWMEDIA for a complete website redesign and multi-site ecommerce web development. We redesigned the website to change its complete look and feel and organized content into categories and subcategories to simplify content discovery for visitors. Over the course of the project, we worked in close coordination with the Six Flags team to deliver the website quickly before their parks reopened.

PostNet

PostNet approached us to completely redesign all their websites, including those of franchisees. We developed a fresh responsive website for them to offer a consistent browsing experience to visitors irrespective of the screen size of the device they use to access the website. Additionally, we developed a tool to help visitors find their nearest PostNet center. Finally, we designed the 300+ franchise websites for them with local SEO and franchise SEO.

YMCA (The Y)

YMCA (now “The Y”) is an organization that we’ve all heard of and/or been a part of at one time in our lives. YMCA of Metro Denver came to us for a fresh website design that would communicate their mission of being for youth development, healthy living, and social responsibility. Even more exciting, they had just had a brand refresh and this was the chance to support that refresh with a complementary website.

Haystack

When CBS Television was producing the show that came to be called Haystack Help, they needed a complex yet easy to use website application to direct the TV viewers to visit, and their search for a Denver website developer led them to NEWMEDIA. Initially, prior to contacting NEWMEDIA, they had selected another web development partner for the project. Then, there was a problem…

NEWMEDIA

Is The Sacramento Web Design Company For You

As a crucial marketing and business factor, web design can impact the overall success of your business to a large extent. To that end, your choice of web design agency will matter a lot. This area is one where you definitely want to deal only with the best. And NEWMEDIA is precisely the kind of web design company you’ll need.

Look at our web design portfolio, and you’ll find numerous satisfied customers from the very top of their industries. And one conversation with our previous clients will reveal the benefits they got from working with NEWMEDIA. That’s precisely why we enjoy a nearly perfect rating.

Let’s look at why NEWMEDIA is the Sacramento web design agency you need.

Digital Marketing Services

Far from being only a web design company, NEWMEDIA can handle every aspect of digital marketing, from SEO to tech support. We have solutions for all of your marketing needs which will, when combined with our web design services, produce the best possible results.

We Also Do Web Development

While NEWMEDIA can create stunning websites, we also have an expert web development team to make sure our websites work flawlessly. You may recall that we’ve mentioned the convenience of having the same company handle web design and web development. This is precisely what you can get with NEWMEDIA.

With tailored solutions and design and development departments working together, we can provide you with a website that never fails to impress. As a result, you’ll be certain that your visitors will always have the ultimate customer experience. Not only will they not bounce, but will be more likely to convert.

Custom Design

When NEWMEDIA starts working for you, we actually work for you. What does that mean? Our websites can be as unique and customized as you want them to be, and every element can be tailored to your desires. As a result, your website will look like no other and will give off a unique impression right from the landing page.

Whether you want a specific design style or want us to design something yet unseen, NEWMEDIA will have you covered. The only thing you’ll need to do is help us understand what your dream website looks like. Making that dream a reality will be our job.

Mobile Application

Modern websites aren’t worth mentioning if they aren’t compatible with mobile devices. When it comes to building responsive websites, the point is to make them as seamless as native iOS or Android apps. And we at NEWMEDIA know how to do just that. Best of all, it doesn’t mean we need to design custom software – we can simply create a website that works great regardless of the platform.

This functionality will be pivotal for the success of your business. Numerous mobile users won’t even give a website another look if it doesn’t function properly on their smartphones. With NEWMEDIA, you’ll get excellent mobile functionality as well as appealing design, all in one handy package.

Web Hosting Solutions

Hosting is arguably the most important aspect of having a website. Why? It’s simple: compare a site that’s always online with one that stops working every once in a while. Now think about which site will perform better with customers. The matter is really as straightforward as that.

The best website in the world won’t be helpful if it relies on poor hosting, much like a subpar site won’t produce results even if it stays online for years. NEWMEDIA lets you enjoy the benefits of both cases: impeccable web design combined with reliable hosting solutions. The result is a website that garners trust, excels in stability and availability, and improves your business in more ways than one.

SEO

With Google and similar services dominating the marketing landscape, it’s no wonder that SEO has become one of the most important practices in the industry. While there are numerous tried SEO techniques to assist you, web design is often overlooked in that regard.

Why?

Design is often left to pure designers. But with NEWMEDIA, you get a complete-service company that knows its way around all aspects of marketing, SEO included. We can optimize your site for top performance in this regard, ensuring you always appear at the top of search results.

Social Media Marketing

Advertising on social media platforms is one of the best ways to gain new clients. A social media strategy can serve as a good addition to website content writing, blog creation, lead magnet strategies, and other aspects of digital marketing. Plus, social media marketing can come at a very reasonable price – all the more reason to engage in the whole process.

NEWMEDIA can help you do just that. We can create engaging content on your social media profiles and provide you with a worthy venue to expand your business online presence. Our experts will use their extensive experience to employ top web development and graphic design methods. In the end, your social media marketing strategy will become a worthy addition to your overall marketing efforts.

But don’t just take our word for it

The Industry Recognizes Our Achievements

Expertise

named us the best digital marketing agency in Sacramento in 2023

Upcity

ranks NEWMEDIA a Top 1% Digital Agency in the United States

Clutch

ranks NEWMEDIA a Top 1% Global Leader Digital Agency

National Excellence

award winner for three consecutive years between 2019 and 2022
Don't be confused by the many imitators, with names that look and sound alike - there is only one, original NEWMEDIA.COM - helping clients grow their businesses since 1996.

Give us a call today or visit us online, at NEWMEDIA.COM. Better yet, we invite you to come and meet with us for a no-obligation consultation about your project. While it’s certainly not mandatory, we believe that the one of the best ways to determine how well we can work with you as your partner is by meeting with us in person. We’ve also got guaranteed PPC and social media marketing plans. We’re being honest, really! In a nutshell, you can rely on us for all things digital, from web design to marketing.

Our expert team has designed, developed, deployed, hosted, marketed and managed 4000+ social media accountsPPC and SEO campaignswebsitesmobile apps and software applications for clients of all shapes and sizes, including small- and medium-sized businessesEnterprise organizations, State and Federal government, leading universities, international corporations, major brand name advertising agencies, local and global non-profits, and start-ups of practically every description.

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Grow Your Business With NEWMEDIA

If you want to enjoy all of the benefits of social media marketing, mobile-friendly website construction, highly responsive design, impactful logo design, and custom solutions for your new website, NEWMEDIA should be your Sacrament web design agency of choice. We can create tailored graphic design solutions to match your overall marketing, SEO, and content strategy, bringing you closer to prospective clients.

You can see our expert graphic designers in action right now. When we say NEWMEDIA can be your Sacramento web design company, we mean it. Call us at our Sacramento, CA number: (916) 957-0540. Or, if you’d like a walk, pay us a visit at 836 57th Street, Suite 437, Sacramento, CA 95819, and let’s get your web design project underway.

Telephone

(916) 957-0540

Address

836 57th Street, Suite 437 Sacramento, CA 95819