Web design in Austin, TX.

Web Design

Austin, TX

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Top 1% Global Leader Digital Agency
Ranked by Clutch 2023
Top 1% Digital Agency in United States
Ranked by UpCity 2022
Fastest-Growing Companies in the USA
4 Years in a Row
Top 1% Best Digital Marketing Award
Ranked by Expertise 2023
#2 Global Award Winner
Ranked by MASHABLE
Top 1% Award of Excellence Winner
Years 2020, 2021, 2022
500+ 5-Star Reviews in Google
Ranked by Our Customers
Top 1000 Global Digital Agency
Ranked by Clutch 2022
#1 Global Digital Agency
Ranked by Business Journal
Top Rated SEO Agency
Ranked by SEO Blog 2023
Top Ecommerce Development Company
Ranked by Selected Firms
Top Web Development Agency
Ranked by Design Rush
Top 1% Global Leader Digital Agency
Ranked by Clutch 2023
Top 1% Digital Agency in United States
Ranked by UpCity 2022
Fastest-Growing Companies in the USA
4 Years in a Row
Top 1% Best Digital Marketing Award
Ranked by Expertise 2023
#2 Global Award Winner
Ranked by MASHABLE
Top 1% Award of Excellence Winner
Years 2020, 2021, 2022
500+ 5-Star Reviews in Google
Ranked by Our Customers
Top 1000 Global Digital Agency
Ranked by Clutch 2022
#1 Global Digital Agency
Ranked by Business Journal
Top Rated SEO Agency
Ranked by SEO Blog 2023
Top Ecommerce Development Company
Ranked by Selected Firms
Top Web Development Agency
Ranked by Design Rush

Why Web Design?

Austin, Texas, is the land of the startup

Standing out as a business in Austin, Texas, is no easy feat. This city was named the No. 1 best place to start a business by the Inc., with stellar scores across the board.

Surge Scores in Austin

So, no wonder many entrepreneurs valuing technology, innovation, and a college-educated workforce choose Austin for their business. The result? Fierce competition.

To thrive in such a competitive environment, investing in cutting-edge web design becomes not just a choice but a strategic necessity. Simply put, your website is your digital storefront. And in Austin’s bustling business landscape, it’s the key to standing out, attracting customers, and building credibility.

Keep reading to learn more about the importance of a high-performing website and why partnering with a digital marketing agency like NEWMEDIA is the best way to achieve success (online and offline).

Austin, TX website design, UX, digital development and marketing agency

INCREDIBLE PRODUCT MEETS IMPECCABLE DESIGN

Surge Scores in Austin

Top 1%

Global Leader Digital Agency

Ranked by Clutch 2023

Surge Scores in Austin

Top 1%

Digital Agency in United States

Ranked by UpCity 2022

Surge Scores in Austin

NEWMEDIA.COM

Web Design | SEO+Social Digital Marketing Agency

NEWMEDIA is a full-service Austin, TX website design, UX, digital development and marketing agency. Our beautiful offices are located at 700 Lavaca, Suite 1400 Austin, TX 78701

Telephone

(737) 343-9550

Address

700 Lavaca, Suite 1400 Austin, TX 78701

What Are the Characteristics of

Great

Web Design?

Before diving into the importance of web design, Austin business owners should learn what this design should look like. In other words, what makes a web design great?

Is it only the aesthetic appeal of your website? Or is it all about functionality and delivering results? Well, why not both?

Check out some of the characteristics of great web design below, and you’ll understand what sets top-tier websites apart.

Responsiveness

Gone are the days when websites were only accessed through desktop computers. In fact, mobile traffic now accounts for over half of all internet traffic, as seen below.

Surge Scores in Austin

But what does this mean for your website? Well, it means that your website must be optimized to provide an excellent user experience, no matter which device is used to access it. In other words, your web design must be responsive.

Neglect this crucial aspect, and you’ll lose clients in a matter of seconds. After all, who wants to deal with horizontal scrolling, missing content, and elusive buttons?

Ease of Use

Did you know that you only have seconds to capture the attention of your website visitors? The more time passes, the likelier they are to leave your website (as seen below) if they don’t like what they see.

Surge Scores in Austin

Now imagine the bounce rate if your website provides a frustrating user experience. We’re all about the glass-half-full mindset, but the truth is you don’t stand a chance.

Making your website easy to use is the bare minimum you can do for your visitors. With the website’s layout, navigation, and load speed in check, you increase the likelihood of visitors exploring your product, services, and content in more depth.

Quality Content

Now that your website visitors have given your content a chance, you must ensure them they’ve made a good decision. How do you do that? The answer is simple ­– by filling your website with accurate, relevant, and up-to-date content.

When they hear the word “content,” most people immediately think of long-form content pieces, such as blog posts. But in reality, content is everything you can see on your website, from a title tag to an online image.

Skilled web designers will ensure all these forms of content are meticulously presented, making your website both a visual treat and a treasure trove of valuable information.

Uniqueness

This characteristic shouldn’t come as a surprise to anyone. After all, most business owners in Austin and beyond are encouraged to never blend in but to forge their unique path to greatness. This can be said for virtually any business aspect, from something as small as logo design (or graphic design in general) to how your company handles public relations.

When it comes to websites, numerous elements contribute to their unique identity. But what makes websites truly unique is the way they’re built. Go for a run-of-the-mill website builder, and you might end up with an attractive website. But it will also be similar to hundreds of thousands of other websites using the same builder or theme.

The only way for your Austin, TX, business to have a 100% unique website is to hire a web design agency that will build it from scratch, tailoring it to your needs and desires.

Web Development

Web design and web development are two completely different parts of creating a website. The former deals with the visual appearance of your website, while the latter tackles its structure and foundation. Then why is web development important for web design?

It’s simple, really. There’s no web design without web development. These two must achieve a kind of symbiosis where both elements work on giving customers the best possible experience on your website.

So, as much as it might be tempting to solely focus on what you and your customers see on your website, it’s equally as important to optimize its underlying functionality.

Search Engine Optimization

Speaking of optimization, search engine optimization (SEO) is an absolute must throughout the web design process. Invest in SEO, and your website won’t just look and work well. It will also attract key customers.

We mention search engine optimization separately to highlight its importance. But the truth is SEO is interwoven through most of the other aspects of a high-quality web design.

For instance, how do you ensure ease of use? By working on technical SEO, of course! What about quality content? It stems from your content strategy, a part of the overall SEO efforts. Simply put, you can’t afford to mess up your website’s SEO if online success is your goal.

Why Great Web Design Matters

As you can see, there’s more to a great website than a visually striking color scheme and a few informative blog posts. A lot more, to be honest. But why go through the hassle of making sure every inch of your website is designed to impress? Check out the reasons below, and web design will cease to look like a hassle and become a welcomed opportunity to shine.

Leaving a Smashing First Impression

You know what they say – you only get one chance to make a first impression. As cliché as it might sound, it’s also 100% true. Especially in a world with almost 2 billion websites vying for people’s attention.

Surge Scores in Austin

You might think that offering quality products and services is all it matters. But if your website visitors don’t like what they see as soon as they enter, they likely won’t even reach your product pages. After all, 94% of website visitors’ first impression is design-related.

Knock the web design out of the park, and visitors will stay on your website long enough to learn about the wonders of your products and services.

Elevating Brand Image

Say you worked really hard on your branding to position your business as a symbol of excellence. But then you go and create a website that’s unremarkable in any way. What does this say about your business? It sends a message you aren’t that different from other growing brands that have taken the same route.

Investing in a highly functional and visually appealing website has the opposite effect. It builds a rock-solid brand identity across all marketing channels, which speaks volumes about your commitment to delivering quality and cultivating authenticity.

Improving User Experience

With all this talk about the visual aspect of your website, we wouldn’t blame you if you forgot about its functionality. But don’t worry; we haven’t.

Offering exceptional user experience is a one-way ticket to securing new visitors, clients, and even fans. It will keep them returning to your website, hungry for more.

Building Unbreakable Trust

The more visitors return to your website, the more attached they grow to it. Whether reading an insightful article or purchasing high-quality goods, they’ll know your website has what they need. Over time, the pleasant and effortless experience with your website will likely turn them into loyal customers. And in business, loyalty is the name of the game.

Boosting Sales and Conversions

Not every website visitor must turn into a loyal customer for your Austin, TX, business to thrive. Some of them might’ve only needed a one-time purchase. And that’s perfectly fine. What matters is that they choose your business for that one-time purchase.

Of course, web design plays a huge role in this as well. It entices new customers to trust you with their purchase and makes this experience hassle-free. Speed is arguably the most important factor in the “hassle-free” part. Believe it or not, it takes mere seconds for your conversion rate to plummet, as seen below.

Surge Scores in Austin

Make the path from your landing page to the checkout as seamless and quick as possible, and your conversion rates and sales will flourish beyond expectations.

What Does a Professional Web Design Process Look Like?

OK, by now, you realize the importance of having a killer website for your company.

You might’ve even envisioned what this website should look like.

But what’s next? How can you turn your vision into reality?

By partnering with a reliable Texas-based web design agency, of course!

Sure, you can always take the DIY approach or hire a freelancer to bring your vision to life. But none of these options come with the level of expertise, experience, and efficiency a web design agency offers. Go a step further, pair with a full-service digital marketing agency, and the advantages will only amplify.

Let’s say your Austin, TX, company makes the wise choice of hiring NEWMEDIA for website design. Here’s a step-by-step overview of what our fruitful collaboration might look like.

Step 1: Meeting Up

If we’re being honest, our web designers could probably create incredible websites for businesses from numerous niche industries with minimal output. But that’s not what we want. We want your input. We want every inch of your website to accurately reflect your unique vision and brand identity.

And that’s why the first step in our web design process is a thorough (and free!) consultation.

During this consultation, we’ll go over everything that matters to you and everything that matters to us. From the platform choice (WordPress, Shopify, etc.) to the ultimate goal of your website, this step helps us put your website design on the right path from the get-go.

Step 2: Conducting Analysis and Research

Armed with the essential information from our consultation, we now go a little deeper. Or a lot, to be truthful.

We analyze your current website (if you have one) to see what works, what needs to be improved, and what needs to go. Since digital marketing is all about consistency, we’ll also pay a visit to your other online channels, such as social media platforms.

Believe it or not, we’ll do the same with your competitors. Why? Well, conducting competitor analysis and research is crucial to understanding what works best in your niche industry. Then, we’ll use our findings to advance your website.

Once we have all the necessary information, we’ll come up with a comprehensive digital strategy for your website design. You’ll know precisely what to expect, when to expect it, and how much it will cost. Sign the custom agreement made for your Austin, TX, company, and you officially become our client. Welcome!

Step 3: Assigning a Project Manager

If there’s one takeaway from working with NEWMEDIA, it’s that you’ll be in good hands every step of the way. While a broader digital marketing and web design team will work on the creation of your website, you’ll be appointed a dedicated project manager. After all, nothing beats having a single point of contact that understands your vision, coordinates the process, and ensures your project’s success.

At NEWMEDIA, we’re also big on transparency, so your project manager will regularly brief you about the project’s progress and any essential information. Of course, this relationship goes both ways. In other words, don’t hesitate to reach out to your project manager with any questions, concerns, or wishes.

Step 4: Designing the Website

So, the scope of the project is defined, the contract has been signed, and your web design team has been formed. What now? Well, there’s nothing left to do but get down to business! Step 4 is what we’re essentially all here for – website design.

But don’t worry; our web designers won’t just go away for a while and then come back with a fully formed website. They’ll start by creating a sitemap, wireframe, copy drafts, and mock-ups of the visual elements. You’ll receive all of these and give your feedback. The development will only be green-lit after you’re completely satisfied with your website design.

Step 5: Developing the Website

With the creative stuff out of the way, it’s time to get more technical. In other words, it’s time for website development. Now, this is where your website truly comes to life.

During this stage, our skilled web developers will work tirelessly to create a website that’s error-free, loads quickly across multiple devices, and looks enticing. Naturally, this development process is the most extensive part of website creation. Depending on your chosen platform, this stage might involve creating a database, installing plugins, populating the site with content, and optimizing the code.

Though this technical aspect of your website isn’t as visible as the design aspect, it makes all the difference in how visitors experience your site. That’s why our web developers pay special attention to technical SEO.

Step 6: Optimizing SEO

Technically, Step 6 is still a part of Step 5, as SEO optimization is a critical part of website development. That is, at least, if you want your Austin, TX, business to stand out among its competitors.

When it comes to technical SEO, our web developers will pay special attention to things like page load speed, internal linking, page structures, and core web vitals. Like with any type of search engine optimization, this is done with a simple goal – to rank your website high in a Google search. To achieve this desirable result, your website must please both your target audience and the search engines.

Step 7: Launching the Website

Surge Scores in Austin

Once we’re 100% certain your website looks and works as it should, it’s time to share it with the world. The launch itself completely depends on your wishes and preferences.

We can do it quietly, do the so-called “soft launch” (make it live without any fuss).

Or, we can turn it into an event. Book our other digital marketing services, and we’ll get your audience excited about the launch through carefully crafted social media campaigns, pay-per-click marketing, and email marketing campaigns. This approach will result in an influx of traffic as soon as your site launches, setting the stage for sustained growth.

Step 8: Maintaining the Website

No matter how extensive the testing stage was, there’s always something to tweak, upgrade, and improve in the world of web development and design. So, we can continue to monitor your website and its performance, ensuring it always stays in tip-top shape.

Step 9: Ongoing Digital Marketing Services

You’ll see how much good a high-performing website can do for your Austin, TX, business firsthand.

Now imagine the results you could achieve by combining superb web development and design with our other online marketing services. SEO services (both international and local SEO), content marketing, lead generation, email campaigns, and mobile app development are just some digital solutions that can help your business reach new heights.

 After all, having a comprehensive digital marketing strategy is the quickest way to achieve unparalleled online success.

Our Past Projects

Our Esteemed Clientele

Over the years, we’ve had the opportunity to work with hundreds of clients of all sizes from a range of industries for website designing and redesigning projects. Some of our clients include:

Delta Sky Club

The new Delta Sky Club website portal, designed and developed from scratch by NEWMEDIA, allows Delta passengers who go online in any of their Sky Club lounges across the U.S. to quickly get news, weather & stock market information, in addition to tracking flights on any airline (not just Delta!), searching directly in Google, and getting maps and driving directions to/from any address on Earth.

California Almonds

NEWMEDIA Los Angeles, in collaboration with Sterling-Rice Group (SRG), built a new website for the Almond Board of California under an aggressive development timeline. We built a multi-language website for them while ensuring a consistent user experience by bringing all four existing websites into a single universal system. Our team of experts delivered this mammoth project even after the deadline was shortened by four weeks.

Six Flags

The Six Flags team reached out to NEWMEDIA for a complete website redesign and multi-site ecommerce web development. We redesigned the website to change its complete look and feel and organized content into categories and subcategories to simplify content discovery for visitors. Over the course of the project, we worked in close coordination with the Six Flags team to deliver the website quickly before their parks reopened.

PostNet

PostNet approached us to completely redesign all their websites, including those of franchisees. We developed a fresh responsive website for them to offer a consistent browsing experience to visitors irrespective of the screen size of the device they use to access the website. Additionally, we developed a tool to help visitors find their nearest PostNet center. Finally, we designed the 300+ franchise websites for them with local SEO and franchise SEO.

YMCA (The Y)

YMCA (now “The Y”) is an organization that we’ve all heard of and/or been a part of at one time in our lives. YMCA of Metro Denver came to us for a fresh website design that would communicate their mission of being for youth development, healthy living, and social responsibility. Even more exciting, they had just had a brand refresh and this was the chance to support that refresh with a complementary website.

Haystack

When CBS Television was producing the show that came to be called Haystack Help, they needed a complex yet easy to use website application to direct the TV viewers to visit, and their search for a Denver website developer led them to NEWMEDIA. Initially, prior to contacting NEWMEDIA, they had selected another web development partner for the project. Then, there was a problem…

NEWMEDIA.COM

Work With One of the Best Digital Marketing Agencies in Austin, TX

Search Google for “Austin web design,” and you’ll be met with quite a few agencies offering their web design services. So, why choose NEWMEDIA?

Because at NEWMEDIA, we live and breathe digital marketing. In such an environment, web design is just a part of a package deal. And this deal includes a team of highly skilled, experienced, and dedicated professionals whose only goal is helping businesses make it big online.

Now, you might think we’re sugarcoating our achievements since words are our specialty as well (Hello, content marketing!). And hey, we don’t blame you if you do. Many digital marketing agencies are great when it comes to talking but fail miserably at delivering results.

But don’t just take our word for it

Our Recognitions Speak for Themselves

So, we’ll let others do the talking. NEWMEDIA has been crowned as the No. 1 Global Digital Agency by Business Journal, the top Web Development Agency by Design Rush, and the top 1% Global Leader Digital Agency by Clutch. And this list could go on and on.

We have over 4,000 successful projects behind us and over 500 glowing Google five-star reviews to prove it. But our clients and reputable business sources aren’t the only ones who believe in us. We do too. That’s why we offer full money-back contracts for some of our services.

Clutch

ranks NEWMEDIA a Top 1% Global Leader Digital Agency.

Upcity

ranks NEWMEDIA a Top 1% Digital Agency in the United States.

Expertise.com

crowned NEWMEDIA as the best web designer in Austin in 2023

​The Inc. 5000

ranks NEWMEDIA among its fastest-growing companies, 4 years in a row.
We've worked with major brands like CBS, Western Sugar, Delta Airlines, and more.

A SAMPLE OF OUR

DIGITAL SERVICES

Newmedia Services

Responsive
Website Design

Newmedia Services

Complex
Web Development

Newmedia Services

Digital Marketing SEO/ SEM/ PPC/ Social

Newmedia Services

Ecommerce
Web Design

Newmedia Services

Local
Search Engine Optimization

Newmedia Services

Custom
Website Design

Newmedia Services

WordPress
Website Design

Newmedia Services

Search Engine Optimization SEO

Connect with Us

Have you heard enough?

Since the answer is probably a resounding yes, here’s how you can contact us. Give us a call at (737)343-9550, shoot us an email at [email protected], or simply drop by! Our Austin-based team will be happy to welcome you to our beautiful offices at 700 Lavaca, Suite 1400, Austin, TX 78701.

Telephone

(737) 343-9550

Address

700 Lavaca, Suite 1400 Austin, TX 78701