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Your business could have the best products or services around. The very best. But here comes the scary part. Even with those amazing, world-beating products or services, you may still struggle to generate leads, make sales, and build a successful company.
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Top 1% Global Leader Digital Agency
Ranked by Clutch 2023
Top 1% Digital Agency in United States
Ranked by UpCity 2022
Fastest-Growing Companies in the USA
4 Years in a Row
Top 1% Best Digital Marketing Award
Ranked by Expertise 2023
#2 Global Award Winner
Ranked by MASHABLE
Top 1% Award of Excellence Winner
Years 2020, 2021, 2022
500+ 5-Star Reviews in Google
Ranked by Our Customers
Top 1000 Global Digital Agency
Ranked by Clutch 2022
#1 Global Digital Agency
Ranked by Business Journal
Top Rated SEO Agency
Ranked by SEO Blog 2023
Top Ecommerce Development Company
Ranked by Selected Firms
Top Web Development Agency
Ranked by Design Rush
Get Ahead of Your Rivals with Advanced Digital Marketing
Your business could have the best products or services around. The very best. But here comes the scary part. Even with those amazing, world-beating products or services, you may still struggle to generate leads, make sales, and build a successful company.
Why?
It’s all down to advertising. Put simply, if you don’t advertise your business effectively, you won’t be able to draw in customers. You won’t be giving them any clear reason to look at your company over all the others out there that appear to be offering the same kinds of services. Just take a look at this list of reasons why startups fail, from Startups Magazine.
First of all, you’ll notice that “Poor marketing” accounts for close to 20% of startup failures.
That’s around 1 in 5 new businesses that don’t make it, purely due to their inadequate attempts to advertise themselves. But several other reasons on this list, like “Was outcompeted” or “Ignored customers,” are linked with advertising, too.
Even the No. 1 reason “Ran out of money” has a direct correlation to ad campaign management: without good advertising, you won’t generate leads. Without leads, you won’t make sales. Without sales, you won’t make the money you need to keep your business afloat.
What’s more, it’s not just startups and small businesses that are at risk of poor advertising.
Even big, well-established companies can suddenly find themselves struggling if they fail to adapt to changes in the advertising landscape. In short, advertising is absolutely invaluable when it comes to building and maintaining a successful company. But mastering it isn’t easy. Especially today, with so many modes and methods of advertising yourself.
That’s where advertising agencies come in. And that’s where the NEWMEDIA ad agency can help you. As a leading light in the advertising industry, NEWMEDIA works with businesses across the spectrum from startups to Fortune 100s. Below, we’ll explain exactly what we (and other advertising agencies) do, and how your company can benefit from teaming up with an ad agency like ours.
What Do Ad Agencies Do?
First, the basics. As the name suggests, an ad agency or advertising agency provides advertising services, aimed at helping companies sell themselves, build brand recognition, and gain customers.
There are lots of ways that advertising agencies do this. Some of their main services will include advertising content creation, social media marketing, email marketing, and search engine optimization (SEO).
Making more traditional ads, like TV and print ads, also falls under the remit of an ad agency. However, as the graphic below, from One Shot Productions, shows, digital marketing is exceptionally important and impactful these days. Therefore, many of the best advertising agencies and marketing firms tend to focus their efforts and energies on the digital advertising space.
Of course, the top advertising agencies also do much more than simply make and implement ad campaigns. They also carry out in-depth market research to assist their clients. They dig into the details of their clients’ target audiences and decide on the right types of ads and media to help them get results.
Often, a leading full-service advertising agency will coordinate multichannel marketing strategies. They’ll mix up social media marketing, email, PPC (pay-per-click), content creation campaigns, and more. All of that is done with the ultimate aim of creating more awareness of a brand and helping them enjoy more leads, more sales, and more success.
Why You Need Trusted Advertising Agencies on Your Side
Further down the page, we’ll dig a little deeper into the details of what advertising and marketing agencies do.
But before all that, you might be wondering why you should invest in a creative agency in the first place. Why should you take money out of your business, especially if you’re on a tight budget, and pour it into an ad agency? It’s a big investment, after all, and you’ll want to see a return on that investment. Fortunately, top ad agencies like NEWMEDIA can deliver the kind of returns that you desire.
Let’s take a look at just some of the advantages of having an awesome advertising agency on your side.
Demystifying the Advertising Industry
Advertising isn’t easy. That’s a lesson that many business owners learn the hard way. Some even set up their businesses in the hope that their products and services will almost sell themselves.
But the sales don’t come.
So they have to start advertising. Unfortunately, many of them have no idea where to start. They’re bombarded with dilemmas, having to figure out which type of advertising is right for them, how to use it effectively, and so on. They have to figure out a fair marketing budget that suits their firm and discover ways to get ahead of rival companies in their industry.
Many fail, and it’s hardly surprising. If you don’t have a clear marketing strategy – which is the case for almost half of all businesses – you’ll naturally struggle to get results. But, if you don’t know how to build a successful and clear strategy in the first place, you’ll have little hope of improving.
An advertising agency can help with that. With unparalleled expertise in the advertising industry, ad agencies can essentially demystify the world of physical and digital marketing. In other words, they can answer the many questions you might have about issues like which types of ads to use, how much to invest, etc.
Create Winning Advertising Campaigns
When done right, advertising is a remarkably powerful business force. It can be the difference-maker. The X factor. The driving force that fuels your business’ growth, taking you from a struggling startup to an established company.
It generates leads. It creates sales. It raises profits. But all of that only applies if it’s done correctly.
Weak and poorly structured advertising is far less likely to generate the kind of positive impact you’re looking for. Unfortunately, as mentioned above and demonstrated in the Smart Insights graphic below, a huge number of firms lack clarity and definition in their advertising strategies.
Advertising agencies bring that much-needed structure to your campaigns. They can help you define your goals, understand your audiences, and make the right moves to get real results. In short, an advertising agency can help you reap the optimal rewards from your advertising investments, rather than wasting time, money, and energy on dead-end campaigns.
Choose the Right Types of Advertising
Email advertising. Social media marketing. Content creation. Search engine optimization (SEO). Search engine marketing (SEM). Word-of-mouth marketing. Affiliate marketing. Video ads. Print ads. The number of different types of advertising is staggering.
This infographic from Wix shows just some of the many options available to you. Of course, you don’t need to spread yourself too thin and try using them all. At the same time, you don’t want to focus only on one single mode of advertising, as you could be missing out on golden opportunities elsewhere.
Figuring out and using the right types of advertising is a minefield. Make the wrong move, and you could waste vast amounts of your ad budget. Choose the wrong format, and you could fail to connect with vast swathes of your audience.
So if picking ad types is a minefield, think of an advertising agency as your metal detector. They can guide you across that treacherous landscape, helping you hone in on the most effective techniques to draw in your clients.
Get Ahead of the Competition
Competition exists in all industries. For startups, small businesses, big companies, and even non-profit organizations, it’s something you always have to contend with. There are always going to be other companies out there, vying for the same audiences and offering similar kinds of products and services to your own.
What’s more, many of them also invest heavily in advertising to help themselves climb to the top of the industry food chain. The chart below, from Oberlo, demonstrates just how much advertising expenditure is rising, year on year.
If your company fails to react, you risk being left behind. But advertising agencies exist to assist you. They can carry out detailed market research to gain a thorough understanding of your market, your audiences, and your competitors.
They’ll look at what your rivals are doing. How they’re advertising. What methods they’re using and what kinds of results they’re getting. Then, the very best advertising agencies will help you go one step further, surpassing your competition and taking your place as an industry leader.
Grow Your Business
Growth. It’s the No. 1 aim for business owners across various industries, as demonstrated by the Gartner graphic below.
It’s easy to see why growth is so important. As businesses get bigger, they enjoy a range of additional benefits. They become more secure and stable. They build up a bigger and more loyal following of customers and clients. They make more money and set the standard for their industries, leading the pack and lighting the way, rather than chasing or striving to keep up.
An advertising agency can help you get the growth you seek faster and more efficiently than you might have ever imagined. Through strong digital marketing campaigns, you can build up brand awareness at an extraordinary rate, with rising numbers of leads, customers, and sales coming along with it.
What’s more, by investing in an advertising agency, you’ll free up your workforce from having to set up, manage, and monitor its own advertising campaigns. That gives your workers the time they need to focus on other areas of the business, growing it in other ways.
Build Your Brand's Identity
Branding is more important than ever these days. In fact, 81% of customers say they need to trust a brand before they even consider buying from it, according to Exploding Topics.
It’s easy to see why. Customers have more options than ever before. That allows them to be more discerning in their choices. Why would they buy from a brand that they don’t necessarily have faith in when they could easily find the same product or service from a company that appears more trustworthy? It’s logic.
As such, brand identity is increasingly valuable. You have to show customers what your company is all about and be consistent about it. Indeed, consistency in branding can boost revenue by up to 20%, according to some reports.
Advertising is one of the key building blocks used for forming a brand’s identity. But it can be tricky to manage it and be consistent in all of your ads and marketing campaigns, without expert assistance. Top ad agencies can help. They provide the helping hand you need to develop a clear, consistent brand identity, giving clients clear reasons to favor your firm over all the others.
Rank High in Search Engine Results
There are 5.9 million Google searches every single minute. That’s 8.5 billion a day.
That’s a lot. Of course, only a small percentage of those searches will be related to the kind of products and services you offer. But even a “small percentage” of 5.9 million (or 8.5 billion) is still a colossal number. In other words, plenty of people may be using Google to find businesses like yours every second of the day.
But they don’t all take the time to scroll down. The vast majority will click on the top link on the page, and not even look any lower than that.
This chart from Backlinko demonstrates the massive drop-off in CTR (click-through rate) after the No. 1 Google result. As you can see, the second search result also gets some clicks, but only a fraction of those that the top spot receives.
After that, the further you go down the rankings, the lower the CTR gets. In other words, lower links are far less valuable when it comes to generating leads and making sales. Every company dreams of being in that top spot where they can dominate the market, draw in gigantic numbers of visitors, and enjoy the most success.
Once again, ad agencies are there to help. Any decent modern advertising agency should offer SEO as part of their digital marketing services. They can make use of various pieces of technology and techniques like content creation and keyword identification to help you rank higher.
NEWMEDIA's Advertising and Marketing Agency Services
We’ve covered the “Why” of investing in an advertising agency. Now, let’s look at the “What” and the “How.” Let’s see what an online ad agency like NEWMEDIA can do for you, and how our industry-leading advertising agency gets results for our clients.
Marketing Strategy Development
Strategy. This is the bedrock of our work. The foundation of every other service we offer. It’s the driving force behind all of our other advertising agency services, from SEO to email campaign management.
Without strategy, there’s no direction, no structure, no plan.
So, a huge part of the NEWMEDIA advertising agency (and all other advertising agencies that are worth listening to) is strategy development.
This involves taking the time to understand the needs and expectations of each client. To figure out the ins and outs of their business, and look at the broader picture of their industry. It’s about market research, audience insight, competitor analysis, and more.
Indeed, a big part of strategy development is simply gathering information. The more the advertising agency knows about its clients and their positions, the better-placed it’ll be to assist them.
From there, we take the info we’ve gained and use it to build a bespoke advertising strategy for our clients. We identify the right kinds of marketing that can help them get results, developing schedules, tactics, and innovative ideas to deliver the leads, sales, and brand awareness that your company needs.
Email Marketing
Email marketing may not be as current as social media marketing or influencer ads, but it’s still very valuable.
Just look at this chart from Oberlo for proof.
Well over 4 billion people use email. That’s more than half of the global population, and the figure is only set to rise in years to come. It’s a huge potential audience for you to reach, and even when compared to leading social media sites, like Facebook (close to 3 billion users), email reigns supreme.
Here’s another chart, this time from Statista, which highlights the potential power of strong email advertising.
So, not only do more than 4 billion people use email, but a huge percentage of those users actively check it every single day. In some cases (11%), they check it over 15 times a day!
That’s more than 15 times every day that someone has a chance of seeing an email ad from your brand to let them know about a product or service they might like to buy.
In short, email marketing is exceptionally valuable, but it’s tricky to get right. You have to strike the right balance to inform customers without overloading or spamming them, and you have to target your messages to the right people.
The best advertising agencies – like NEWMEDIA – can help you craft fantastic, lead-generating email ads, while also helping you avoid spam filters and other common pitfalls.
Social Media Marketing
Social media has utterly transformed the world as we know it. What started as simple websites where people could chat with friends and family has evolved into an almost uncontrollable force, influencing everything from political opinions to business success.
Naturally, such a powerful force can also be harnessed to help your company advertise itself and grow at an incredible rate. Just look at the chart below, from Tagembed, which shows how many potential customers you can connect with via social media marketing.
However, this chart also shows that there are so many different platforms out there. As such, you can’t simply say “We’re going to invest in social media marketing.” You have to figure out which specific platforms will work best for your brand.
Of course, if you focus purely on the figures in the chart above, you’d be tempted to simply go for Facebook and YouTube campaigns to hit the biggest audiences. But it’s not as simple as that.
This chart from WordStream demonstrates how every platform has its pros, cons, and audience variations. Targeting boomers? Facebook is probably the way to go. But if you want to connect with a younger crowd, you’ll have to branch out into TikTok, for example.
Then, even after you’ve picked one or more platforms, you’ve still got to figure out platform-appropriate profiles and campaigns to connect with your clients.
That’s a lot of work, and an advertising agency can do it all for you. Leading ad agencies like NEWMEDIA have an extensive understanding of social media sites. We know how to match brands with the right sites to sell themselves, and we understand what it takes to market effectively on every single site, from Instagram to X.
PPC Advertising
PPC stands for pay-per-click. It’s pretty self-explanatory. You pay every time someone clicks on one of your ads, regardless of whether or not that click leads to a sale. These ads appear on sites like Google, Bing, Facebook, LinkedIn, and even Amazon, among dozens of other platforms.
PPC ads can be exceptionally effective. Approximately 90% of Google users see them daily, and ROI for those ads can reach up to 200%. However, they can also lead to colossal amounts of wasted money, if used incorrectly.
Indeed, some businesses have completely broken their marketing budgets through careless PPC ad management. But leading ad agencies can save the day. NEWMEDIA helps you pick the right platforms for your PPC ads, as well as designing and implementing PPC campaigns that help you maximize your ROI.
Search Engine Optimization (SEO)
We’ve already discussed the importance of SEO. It’s all of those techniques that help your company rocket up the Google rankings to claim the top spot for various keywords and phrases connected to your products. The higher you can go, the more clicks and leads you’ll make.
But, these days, every single company worth its salt is investing in SEO. That goes for your competitors, too. They’ll all be looking for ways to get ahead and elevate their rankings. But only one firm can claim the top spot.
If you want that firm to be yours, it’s essential to partner with a trusted full-service advertising agency. NEWMEDIA provides the creative, out-of-the-box thinking and proven technology you need to get ahead of your rivals and push your firm up the Google results page.
Video Advertising
Video is technically one of the oldest forms of advertising. It’s been around since the dawn of television, with countless companies creating short clips and long-form vids to sell their products for decades.
But, these days, when we talk about video ads, we’re talking about so much more than TV spots. We’re talking about YouTube ads, how-to videos, testimonial clips, social media videos, and so on.
Video is everywhere in this digital age, across every major platform, and it’s an immensely influential advertising force.
This chart, from FinancesOnline, shows just how powerful video can be.
Over three-quarters of small businesses find video ads to be an effective form of marketing. That 93% new customer win rate through social media video ads also makes for encouraging reading.
It proves that smart investment in video ads can fuel new customer acquisitions, with a direct impact on long-term profits, sales, and success.
If you’re eager to reap the rewards of video ads, you need a trusted advertising agency to help you. NEWMEDIA can assist with the creation and implementation of all kinds of video ads, from testimonials to brand story ads, promos, landing page clips, and more.
Influencer Advertising
Influencer advertising is a relatively new and recent addition to the marketing landscape. But it’s proven to be an invaluable one.
It revolves around “influencers” – celebrities or people with big followings on social media – marketing products or services on behalf of your brand. Given that some influencers have audiences in the millions, this can be an amazing way to reach a huge crowd of people.
This survey, conducted by AdWeek, shows the benefits of influencer ads for marketing campaigns. Many agencies and businesses agree that this is a terrific way to reach targeted audiences, especially on social media sites. Plus, since influencers are great sources of fresh, original content, it’s also a super method to help you stand out from the competition.
As such, 8 out of 10 marketers rate influencer ads as either “Effective” or “Very Effective.”
If you want to feel the benefits of this effective ad format for yourself, choose NEWMEDIA. We can partner your firm with the right kinds of influencers and make the partnership an integral and rewarding part of your overall strategy.
Choose NEWMEDIA As Your Advertising Agency
Now you know just how valuable advertising agencies can be, and just some of the many services they offer to help your company get ahead.
All that’s left to do is pick an agency that can help you hit your marketing targets. But there’s no need to search too far, as you’re already in the right place.
The Ultimate AD Agency
NEWMEDIA is the ultimate ad agency to work with, providing a wide range of proven marketing and advertising services. From SEO to influencer ads, PPC management, and beyond, our extensive advertising expertise is exactly what your company needs to take the next step in its development.
Experience You Can Trust
Trusted by Fortune 100 firms and non-profits alike, NEWMEDIA takes a client-first approach to every project. We work closely with our clients to identify their needs, find their targets, and figure out the ideal path to achieve their objectives.
Always Ready
So, if you’re ready to work with a trusted, proven, and experienced ad agency that can truly meet your company’s needs, look no further. Get in touch with NEWMEDIA today. Send us a message at [email protected] and let’s talk about how we can work together.
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