Web design in Tulsa.

Web design is at the very heart of business today. Your digital brand, your online footprint, the hub at the center of the wheel for your entire online presence.

Combine great website design with effective search engine optimization (SEO), social media marketing, PPC, and other internet marketing practices as part of a holistic digital strategy – these are the factors that make businesses succeed or fail. The impact of digital marketing extends to practically every corner of the digital world. This includes WordPress websites, e-commerce shops, large and small businesses, and companies from retailers to law firms. Even the relatively new virtual reality marketing conforms to the same basic rules of digital marketing.

But what’s the driving factor behind the marketing process? What makes the marketing mechanism tick?

You may find the answer in the very purpose of internet marketing: to send targeted traffic toward your site, i.e., connect you to your ideal audience. Consider techniques like search engine optimization. Their purpose is to connect you to your audience. However, websites are the goal – the place where the actual sales and conversions take place. And this brings us to the ultimate practice that every business owner should be aware of: website design.

Whether we’re talking about WordPress sites or custom websites, one thing is certain: None would be as efficient without web designers’ work. As experts, web designers create custom sites that improve the business’s entire marketing capacity. User experience, social media marketing, PPC campaigns, and SEO are some of the marketing facets that web design impacts. Without this essential service, marketing campaigns would be less efficient. Rudimentary websites wouldn’t help in SEO and, by extent, lead generation. Plus, once potential clients get to a website, there would be little to incentivies them to stay on your pages or take the next step toward conversion.

Although web design holds a special place in the activities of most businesses, some business owners might not have a clear idea of what it is.

In particular, not all clients understand the difference between web design and web development.

Web development deals with back-end and front-end development and ensures sites perform reliably. This includes making a website load promptly, having spotless functionality, and being able to handle any amount of traffic that comes its way. In contrast, web design is more akin to graphic design. Professionals in this area focus on the visuals, UI design, and the overall user experience of a website.

Every new website built today needs functional web design. That’s how you attract qualified traffic and increase sales by gaining new clients. To that end, business sites can perform poorly or exceptionally well, depending on the quality of their design.

But what makes web design so powerful in gaining new customers?

The answer is pretty straightforward: custom design can be the ideal venue for SEO. Apart from that, a quality web design project can result in several other benefits. For starters, visitors will focus on the visuals before anything else, as the following image shows:

Yes, you read that right. A customer’s first impression will be formed after only 50 milliseconds according to Sonary. In other words, they’ll notice how your site is designed before even getting to your products or services.

Let’s review the main advantages of web design.

A quality web design agency can provide in-depth services that impact more than your site’s visuals. If branding is included in the project, it means your company can get a complete suite of visuals that will represent your core values.

A web design company like NEWMEDIA can do an amazing job of presenting your offer. This may include product presentations, reviews, and testimonials, to name a few. Simply put, your visitors can see all of the products and services you offer, as well as what previous clients have to say about them. This kind of presentation can do wonders for your business, as potential customers get the chance to learn what you’re about right from the get-go.