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Are marketing and advertising the same thing? Not really, although they are closely connected. Many businesses make the mistake of thinking that hiring an advertising-only agency means their whole marketing strategy is covered. Likewise, others may need advertising services but end up hiring SEO marketers who don’t have that experience. When it comes to marketing vs. advertising, understanding the differences can help you focus your budget in the right direction.  

So, what is the difference between marketing and advertising? Primarily, marketing means your overall strategy for positioning your products and services so they attract the attention of your target audience. As the image above from Ahrefs shows, advertising is one facet of this, focusing on particular ways of doing this.

This article helps you understand advertising, marketing definitions, and the main differences between the two.

Understanding the general concepts of marketing and advertising is step one. Step two is exploring the different types of marketing and advertising that businesses can use to raise their brand’s profile.

It’s important to keep yourself updated about current marketing strategies to keep ahead of your competitors. As the statistic above shows, most businesses are pumping money into their marketing budgets, indicating expanding and shifting marketing strategies. If you don’t find ways to stand out in the crowd, you could quickly lose traction in your market.

Business marketing has dozens of subsections. However, you can get started by discovering just a few of the most common, listed below.

Content marketing refers to any writing, images, video, or audio that helps spread awareness of your organization. Examples of content, also called digital assets, include:

•         Blogs
•         Product descriptions
•         Whitepapers
•         Podcast featuring your company or company members
•         Product demonstration videos
•         Reviews
•         Images of your products in use
•         Email campaigns
•         Newsletters
• Social media captions

As you can see, anything that you create for the purpose of promoting your brand can be considered content marketing. Although creating unique assets takes time, content marketing strategies are worth investing in, as 72% of businesses state that they help them increase leads.

Both of the above facets of marketing fall under the category of inbound marketing. When you utilize inbound marketing techniques, you create reasons for the customer (or lead) to come to you. Outbound marketing, on the other hand, is all about chasing down leads. Some businesses do this with an outbound sales team. These professionals will call companies or individuals that match their ICPs and suggest solutions to problems they may have. Other outbound techniques include promoting goods at a trade show or convention or certain types of email campaigns.

Now that we’ve come neatly back to advertising, let’s take a look at some of the most popular advertising strategies to invest in.

You’ve no doubt come to realize that in order to get the most from the channels available to you, you need to exploit the opportunities of both marketing and advertising campaigns. Most effective marketing strategies will utilize a combination of methods, incorporating advertising as appropriate to help reach your target audience.

The best approach is to build a marketing plan that includes options for advertising across multiple channels. Work with a full-service marketing agency like NEWMEDIA to discover what advertising platforms are most likely to bring your organization significant returns. We help you create a marketing mix of techniques that complement each other and maximize your budget.

Now that you understand the difference between marketing and advertising, it’s time to think about the best partner to leverage the opportunities offered by both. NEWMEDIA helps clients across dozens of industries find the best ways to reach new customers or clients.

Take a look at some of the services we offer.

Our team handles social media marketing for clients who want to make a big impact across multiple channels.

As you can see from this graphic, there are close to 5 billion social media users worldwide. That’s a huge opportunity to reach potential customers and clients — with the right marketing expertise.

Over half of companies state that they don’t understand how to measure or integrate their social media marketing ROI. NEWMEDIA can help you create impactful campaigns and monitor and track performance accurately.

NEWMEDIA also helps clients set up, run, track, and continuously improve advertising campaigns across various platforms. We can help position your online store prominently with ecommerce PPC services for effective online retail advertising. Or, we can help you integrate digital advertising into your overall marketing strategy.

Setting up ad campaigns is only the first step to success. NEWMEDIA offers full PPC ad management, helping you understand ROI and when ad details or focus keywords need to change.

Digital advertising expenditure is on the rise, as this graphic from WordStream shows. In that light, PPC can represent a cost-effective way to drive near-instant traffic to your site, but only with the right support. Talk to our team about how we help you manage and track your ad campaigns from start to finish.

NEWMEDIA is trusted by clients from industries as varied as television and transport. We look after the marketing needs of some of the biggest companies in the nation and have multiple awards to show for it.