Web design in Indianapolis.

Let’s say you read at an average speed of 238 words per minute. By the time you finish reading this web page, a staggering 1,620 new websites will be created.

Of course, we’re talking about the global scale.

Luckily, businesses based in Indianapolis, Indiana, won’t have to compete against every new website created. They’ll only need to face off against Indianapolis businesses in their niche industry. But given that Indianapolis ranks No. 3 on the annual Best of the Midwest: Startup Cities Rankings list (and shows no signs of stopping), you shouldn’t take your competition lightly.

What you should do is invest in high-quality, high-performing web design so that people are glad they landed on your website out of all the websites they could’ve visited.

Let’s discuss the importance of web design some more and explain why working with a professional Indianapolis web design agency like NEWMEDIA is the way to go.

Imagine this – a potential customer is looking for something on the internet and happens upon your website. They click on it, and your website loads. What do you think comes next? If you answer that they’ll comb through your website, read your content, and explore your products and services, we’ve got bad news.

Chances are they’ll click away in a matter of seconds if they don’t like what they initially see.

Believe it or not, it only takes 50 milliseconds to form a first impression of a website, as seen below.

With this in mind, it becomes clear that it isn’t your content or your products and services that initially draw in potential customers. It can’t be. There’s simply not enough time. It’s web design. It’s what people see when they first open your website. If they like it, they’ll give your business a chance. If not, your bounce rate will go up a little bit.

“Trust” is a big word for many customers. They don’t use it lightly or develop it quickly, for that matter. So can web design truly inspire trust? The answer is a resounding yes!

As many as half of internet users factor in web design when forming an opinion about a business, as seen below.  

The situation is simple, really. People don’t trust poorly designed websites and, in turn, the businesses running them. They’ll simply click away from these websites and find those that meet their expectations regarding professionalism. Those are the websites they can trust and do business with.

Let’s say, for the sake of argument, you don’t want to invest in web design, digital marketing, and anything having to do with online visibility. You might be old-school or simply believe your products and services should do all the talking.

But let us ask you one question: How do you plan on giving your products and services the spotlight they deserve when you can’t even secure them a stage? Your products and services can talk all they want, but if there’s no one around to hear them, it’s in vain. And do you know why no one’s around? Because they’re listening to your competition.

The competitors who have realized the importance of website development and design and made developing a custom website the focal point of their marketing strategy will have no problem outshining those clinging to old-school notions. It might sound harsh, but it’s the truth.

There’s simply no way to stay competitive in your niche industry without a solid digital strategy and a reliable digital agency to devise and implement it.

Embrace the wonders of high-quality website development and design, and your business will be the one to leave others in the dust.

By now, you’re probably excited about all the doors web design can open for your business. You might even want to take matters into your own hands and start building a new site. Though we appreciate the enthusiasm, we must advise against this DIY approach.

The best web designers in Indianapolis are the only ones who can truly deliver what your business needs in terms of high-performing web design. If you’re still hesitant about hiring a professional web designer (or a whole team of them), have a look at what they can do for your business.