Digital marketing in Columbus.

According to the U.S. Small Business Administration, the Ohio area is a hub of small business activity. The state hosts nearly 950,000 small businesses, which means local companies make up 99.6% of the business activity in Ohio.

That’s a lot of competition for your Columbus-based business.

But don’t make the mistake of thinking that small businesses are all you have to worry about. Site Selection Magazine tells us that there are over 300 corporate offices for national and multi-national firms in Columbus alone. In fact, 15 Fortune 1000 companies call the city their headquarters.

The good news is that you can get ahead of that competition with your digital marketing efforts partnering with an expert agency like NEWMEDIA.

NEWMEDIA is a full-service Columbus, OH website design, UX, digital development and marketing agency. Our beautiful offices are located at 175 S. 3rd Street, Suite 200 Columbus, OH 43215

Here, we see how much money various marketing efforts require to reach an audience of 1,000 people. Again, digital comes out on top. You’ll spend $25 on search engine optimization to get your brand in front of 1,000 people. Broadcast marketing costs three times as much, coming in at $75 per 1,000. Go down the direct mail route, and you have to spend $450 to get 1,000 pairs of eyes on your product.

So, let’s sum up. You get a higher return on your marketing dollar when you go digital. And you’ll spend less to reach a wider audience, meaning you can invest more in digital to generate more revenue.

It’s the perfect cycle, and your Columbus business can use that cycle to get away from the costly traditional marketing techniques of the past. That covers what digital marketing agencies can do for you in general terms. Now, let’s dig into some specific advantages.

Most business owners don’t know what it takes to build successful campaigns in the digital space. That’s not just us talking. Check out this chart from Search Engine Land:

According to this data, only 26.2% of business owners claim they have a “good” or “expert-level” understanding of how to get a website onto the first page of Google. The problem is that “good” isn’t always enough, especially if you’re competing against companies that have digital marketing experts in their corner.

The stats are even worse for non-business owners, such as your employees. A combined 13.4% say they have a “good” understanding or better, meaning you can’t necessarily rely on your in-house talent to deliver the goods in search.

You can rely on NEWMEDIA because our marketing agency knows what it takes to get guaranteed Google first-page results.

A lot of companies see digital marketing as a way to pull in web traffic from all over the world. But it’s focusing on the local side of things that often gets the best results.

Check out this stat from WebFX:

Local searches have a staggering 80% conversion. But it also makes sense because the local people who use search to find products have intent. They know what they want, and they know where they want to get it.

So, we have a misconception to deal with here. Digital marketing isn’t just about getting as much website traffic as you can. A ton of visitors on your site is only useful if those visitors stand a chance of converting.

Mastering search engines is really about understanding how people search and what they’re looking for when they hop onto Google or ask Siri to show them something. Simply put, going local gets results. NEWMEDIA helps you get into local search results, particularly the Google Map Pack, so you get in front of an audience that has an 80% chance of converting once it finds you.