Web design in Columbus.

Web Design
in Columbus
If you run a business in Columbus, you’re going up against thousands of companies, from small businesses to very large brands. Your business website can stand out among the competition with beautiful, professional web design that ranks, converts and sells.

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Website Design Experts For Columbus Businesses

“I need to start talking to Columbus web design companies to get a website designed for my business.”

If you’ve ever had that thought, then congratulations! You’re taking your first step into the digital age and you’re immediately moving ahead of one group of competitors:

Graphic showing that 27% of small businesses don’t have a website in 2022.

Shockingly, over a quarter of the companies you’re competing with right now don’t even have a website, so your decision to get one (or to improve the one you currently have) instantly puts you ahead of them.

But what about the 73% of companies that have already brought web designers on board? Right now, they may be ahead of you. But with NEWMEDIA – the premier web designers in Columbus – you’ll create a business website that puts you leaps and bounds ahead of the competition. Let’s find out what we can do for you and, crucially, why getting professional web design matters.

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Columbus, OH website design, UX, digital development and marketing agency

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NEWMEDIA.COM

Web Design | SEO+Social Digital Marketing Agency

We can craft the perfect digital strategy to grow your business, and then execute it for you to generate massive scale. And we can move much faster than you would expect.
Telephone

(380) 251-1280

Address

175 S. 3rd Street, Suite 200 Columbus, OH 43215

The Foundation of Digital Marketing

What Web Design Delivers to Your Business

We’ll start with the big “why” question – why should you work with a website design company rather than building a site yourself using the many “off-the-shelf” tools available?

Allow us to explain:

Build Trust With Your Target Audience

Trust is massive in the business world for a simple reason – if your customers don’t trust you, they’re not going to buy from you:

These stats from Marketing Charts paint the full picture.

Duplicate image showing the impact of trust in a brand on large purchase decisions, segmented by gender.

If we look at the “All Adults” stats, only 2% say that they don’t need to feel any trust in a brand before they’ll buy from it. The other 98% need at least “a little bit” of trust, with a staggering 68% saying they need to trust the company at least “a lot” before they’ll consider buying from it.

Where does that trust come from?

Yes, there are plenty of sources – online reviews, recommendations from friends, and the quality of your social media management (influencing how you communicate online with customers) are all factors.

But your website is the biggest creator of trust.

Why?

It’s where customers go to learn more about you and to see that the professionalism you claim to have is reflected in the way that you present yourself online. A shoddy website design ruins the burgeoning trust you’re building with customers (we’ll get to that in a moment), and the lower that trust is, the fewer people will consider buying from your Columbus business.

Build Trust With Your Target Audience

We touched on how a website, specifically how your web designer puts the design features of your website together, has a direct impact on how people view your business.

Let’s dig into that:

Infographic showing the importance of web design to business success, with 75% of users judging credibility based on design.

These stats on Quora are illuminating in a few ways, but there’s one of the three to which we want to draw your attention – 75% of people judge your company’s credibility based on its website design.

Let’s say you work with a Columbus web design agency that’s capable of building stunning and functional websites. A visitor arrives at your new website and instantly sees the effort that’s gone into it. The branding is on point – and matches what they’ve seen in other channels – and it’s easy for them to find what they want.

Instantly, that customer feels they’re looking at a credible business that puts its best foot forward.

Now, imagine that you’ve knocked together a quick and easy website.

It looks okay and just about functions, but if you look beyond the surface, it’s clear that it’s falling apart at the seams. Again, visitors take that in. And if you’re presenting a shoddy website, they’re going to assume that the services you provide are just as shoddy.

Credibility tanks.

You lose the potential customer. The point is that having a website built by a custom web design company is one of the most powerful influencing forces in the online world. Use that to your advantage – design a great website that makes the 75% of people who’ll judge you based on your website feel impressed about your business.

Make That All-Important First Impression With Beautiful Websites

You may have noticed another stat in that collection from Quora – 94% of a visitor’s first impression of your website centers on its design. But that’s not the whole story. It’s not that most of the first impression comes from how your site looks. It’s also about how fast that impression gets formed:

Infographic showing the importance of first impressions for brand perception.

We’ll repeat this stat for everybody skimming over the images – 0.05 seconds.

That’s how long it takes for the average person to form a first impression of your site. You have about one-twentieth of a second to put a good taste in the visitor’s mouth and make them feel confident about buying from your Columbus business.

Be honest with yourself – does your existing website (assuming you have one) carry the visual impact to make an amazing first impression in just 0.05 seconds?

If you have any doubt at all, the odds are that it doesn’t. But the right Columbus web design company can help you to make the most of those first 0.05 seconds, giving you a website that looks amazing and has the substance to back up the first impression it generates once visitors go beyond the looks.

Simplify the User Experience for Happier Visitors

Moving away from the purely visual, there’s another aspect of web design that’s vital:

How the website makes people feel. And feel is all about one thing – the user experience.

Deliver a great experience (fast loading, simple navigation, and a modern site), and you have users who are happy to keep browsing. But give a visitor a bad experience, and they’re likely gone forever:

Infographic showing top reasons visitors leave a website, such as slow loading and non-responsive design.

Those stats from User Guiding cover several reasons why somebody might bounce away from your website, often never to return.

Slow loading is the killer. If your site takes more than a few seconds to load, 88.5% of your potential customers will decide not to wait because they know there are other sites out there (i.e., your competitors) that load faster. Bad navigation is another major problem – over 60% of people wave bye-bye if they can’t find what they need on your site quickly enough.

And that’s the point – your website design influences how a visitor feels about your brand.

If you deliver a user experience that leaves them feeling confused or frustrated, those are the emotions they’ll associate with your Columbus business. They’ll go running for the hills. But with good web design focused on enhancing the user experience, you make people feel comfortable, happy, and trusting – all major factors in moving them toward buying from your business.

Propel Yourself Ahead of Other Small Businesses

At the top of the page, we touched on how many of your competitors don’t even have websites – 27% of them (at least small businesses) in 2022.

So, you have an obvious way for a good web design to propel you ahead of other small businesses. Just by having a site, any site at all, you have a stronger online presence than over a quarter of your competitors, meaning you build a competitive advantage.

But, of course, that still leaves the other 73% of small businesses that do have websites. That’s the majority. And it’s a majority that you can (and must) defeat with a custom website.

Why?

Most of your customers check you out online before they consider buying from you:

Infographic showing that 76% of consumers search companies before visiting their physical location, featuring an illustration of a person examining a computer screen.

A report from Visual Objects shows that over three-quarters (76%) of your potential customers check you out online. But they’re not just checking you. They’re checking your competitors, too. They’re browsing reviews, looking at social media posts, and, crucially, heading to websites to see if the claims they’ve read are backed up by quality website design.

The only control you have over online reviews comes from the quality of your service, and social media marketing comes with the potential hazard of users saying bad things about your business in the comments. But with your website, you have complete control, and you can use that control to move ahead of your competition by delivering a website experience that exceeds the expectations of the 76% of people who look for you online before they buy.

Lay the Foundations for Mastering Search Engines

Let’s talk about a vital part of the online puzzle that we haven’t covered yet – your digital marketing strategy.

When you think of “digital marketing,” you probably think about the ways a digital agency can create more exposure for your business online. Search engine optimization to rocket you up the rankings. Paid advertising to get people with high buying intent to click through to your website. Social media marketing that makes your brand shareable and comment-worthy.

They’re all important.

And they all lead to your place – your website.

Imagine that somebody’s checked you out on social media and they’re impressed by what they see. Naturally, they move on to your website because they want to learn more and, potentially, contact you about a service or buy from you. Then they see it – a shoddy website that’s a poor reflection of what they say on your social media pages.

All of the online marketing services you use don’t mean a thing because they’re built on a wobbly foundation that makes customers bounce away almost as soon as they arrive. And that applies across the spectrum of digital marketing. High Google rankings don’t mean a thing if the website a searcher lands on looks (and feels) terrible.

Your paid ads may have the most enticing copy in the world, but it’s not going to lead to conversions if the site the person you’ve tempted lands on fails to back up the claims in your ad. The point – everything you do in digital marketing (and we mean everything) comes back to your website’s design. It’s your foundation. And you need to have that foundation in place before you have a chance of getting customers through online marketing.

They’re incredibly professional and communicative. NEWMEDIA is definitely an expert in their field.

Molly Hall Dorais

Director of Enrollment
Colorado Rocky Mountain School

Review from Clutch.co

Rated 5/5 stars on Clutch

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NEWMEDIA Holistic

Web Design Services

with Digital Marketing

You now know what Columbus web designers can do for your business – create trust by designing a site that looks and feels great to the user. That trust leads to inquiries, and those inquiries lead to sales.

Next up – what services does the NEWMEDIA web design team offer?

Professional Web Design Services

Let’s get the obvious out of the way – you could use any number of tools to quickly knock together a website that serves as a business card from your company.

It’ll look…okay. There certainly won’t be anything remarkable about it because you’ll be working from templates that are accessible to anybody else who uses the tool. And therein lies the problem – “okay” doesn’t equal “professional.”

Visitors can tell when you have an “off-the-shelf” website, and they won’t be wowed by it. If you want to create that “wow” factor (remember – you have 0.05 seconds to make a first impression), you need custom website design services from NEWMEDIA.

Responsive Web Design

Most people access your website from a mobile device:

Bar chart showing the percentage of internet traffic coming from mobile devices from Q1 2015 to Q1 2023, with a noticeable increase over time.

These stats show just how many – over 55% in the first quarter of 2023 compared to the approximately 30% who used mobiles to browse the web during the same period in 2015. And it is any surprise? Most people have a smartphone in their pocket that gives them a quick and convenient way to browse.

You need to account for that. Responsive websites do that by ensuring your site displays just as well on mobile devices as it does on desktops. It’s all in the name – responsive. Your site adapts on the fly to suit the device that the visitor uses. NEWMEDIA can create a responsive website for your Columbus business.

Designs for E-Commerce Stores

A website project for an e-commerce store looks different from one for a service-related business.

Your products need to be front and center, and you need designers who can build websites that make it easy for your visitors to navigate to the specific products they want to buy. If you’re missing those two ingredients, you just get confused visitors who bounce away because you’re not making the experience simple for them.

NEWMEDIA understands the differences between e-commerce stores and “regular” business websites. And better yet, we don’t just build your e-commerce store for you – we give you the tools to manage that store and add products to it.

Logo Design

Why does a logo matter?

The answer is simple – it’s all about brand recognition:

Bar chart showing that 75% of consumers recognize brands by their logo, 60% by visual style, 45% by brand color, and 25% by unique voice.

This survey from Zippia reveals that the majority of people (75%) recognize brands based on their logos. That’s far ahead of visual style (60%) and the voice they use to communicate with customers (25%). In other words – a great logo sticks in the memory and makes you instantly recognizable to your customers.

And if you think about it, that makes sense. If we were to say the words “Disney” or “Coca-Cola,” we’d bet dollars to donuts that you can instantly visualize the logos of those two major brands.

You want the same for your Columbus business, and that logo needs to be prominent in your web design. NEWMEDIA’s graphic wizards can create a logo that makes you recognizable to your target audience.

Web Hosting

We can make the case for quality hosting with a simple stat:

Text stating that website conversion rates drop by an average of 2.11% with each additional second of load time.

Every extra second that your website takes to load (between 0 and 9 seconds) drops the chances of you making a sale through your site by 2.11% per second. Take a full 10 seconds, and poof – there’s 20% less chance that somebody will buy from you than they would if your page loaded in one second. And if the site doesn’t load at all because it’s down, then forget about it. You can wave goodbye to that potential customer forever.

You can get web hosting from tons of providers online.

But if you want good hosting – hosting that delivers speed, maximum uptime, and constant support – you need hosting through NEWMEDIA. We know what your website needs (especially if we built it for you) and will ensure you have quality hosting.

Graphic Design

Beyond a logo, there’s one thing that makes a brand stick out in somebody’s mind – consistency.

That consistency starts with the graphics you develop. Every scrap of imagery is a visual reminder of your business (or should be), and the quality of that imagery is what sticks with your customers. Give them shoddy, and guess what? They’ll think your business is shoddy.

Hence, NEWMEDIA’s graphic design service. Think of this as a component of our website design in that we create graphical elements you can use everywhere – from your website to your print marketing – that ensure consistency and quality are the impressions your customers get about your company.

WordPress Websites

According to W3Techs, 63.1% of the websites that have content management systems (more on those later) use WordPress.

It’s the most popular content management system (CMS) in the world for good reason – it’s easy to use, and it provides a ton of templates that help people get started with websites quickly.

But “ton of templates” is the problem – WordPress started as a blogging platform. And though it’s useful for businesses, using one of its templates means you’re creating a site that looks just like every other site that uses the same template. Sure, you can add your logo and mess around with the colors, but the site will never be unique to you.

Enter NEWMEDIA.

We can design a custom website that we then plant onto the WordPress CMS. You get the best of both worlds – a familiar CMS and a web design that’s capable of making a stunning first impression.

Sites Made for Mobile Devices

We’ve already touched on why you need a website that looks great on mobile devices when talking about responsive web design. Remember – about 55% of the traffic that comes to your site arrives from mobile devices.

Now, let’s dig deeper with a few stats from Search Engine Watch:

Illustration showing that a mobile-friendly site increases the likelihood of purchase, while an unfriendly site increases the likelihood of leaving.

Let’s get the negative out of the way first.

A staggering 61% of people will wave goodbye to your site if they can’t find what they need using a mobile device. And they won’t spend a lot of time searching, either. You get seconds to show them the way on mobile, or they’re gone forever. Now, the positive – over two-thirds (67%) say they’re more likely to buy from you if your site delivers a mobile-friendly experience. Thus, the case for quality mobile websites is clear. You need them if you want more people to buy from you. It all comes back to the credibility issue we spoke about earlier – customers judge your site (and your business) based on design, so you need to give them what they expect to see. NEWMEDIA makes sure that happens with our mobile web design services. And if you really want to push the boat out on your customer’s mobile experience, we offer mobile app development, too.

Content Management System (CMS) Development

WordPress may be the most popular (and versatile) CMS around, but it’s far from the only one. And for some businesses, it’s not fit for purpose because even the array of plugins available for it can’t do what you need them to do.

That’s where custom CMS development comes in.

NEWMEDIA can create your CMS from scratch to ensure it does exactly what you need it to do. You get full control behind the scenes – no limitations, no restrictions, and no using a CMS just because it’s the only one you can find.

Search Engine Optimization

You’ve heard the old philosophical conundrum before – if a tree falls in the forest and there’s no one around to hear it, does it make a sound?

Let’s paraphrase that for web design:

If your business has a website that nobody visits, does it even exist?

We’d argue that it doesn’t. Even the most stunning design in the world can’t create a great first impression or boost your company’s credibility if you have no traffic coming to the site. Solving that problem is the role of search engine optimization (SEO).

SEO exists to ensure your site reaches the people it needs to reach when they look for you in search engines. It runs the gamut of services – link building, content creation, and technical SEO (such as metadata). All of these are aspects of building a successful website, and they’re all things that NEWMEDIA can do for you once you have your new site up and running.

Digital Marketing Strategies

Almost half of companies don’t have a digital marketing strategy:

Pie chart showing digital marketing strategy: 47% without a defined strategy, 35% integrated strategy, 18% defined separately.

Sure, they claim that they’re “doing digital marketing.” You’re automatically doing some form of digital marketing if you have a website, after all. But there’s no plan. There’s no route to ensuring their snazzy website, with its great design, can reach the eyes of as many people as possible.

You’ll be in the same boat if you get a website built but don’t invest anything into creating a strategy to serve it. And that boat leaves you lost in the digital ocean without a paddle.

So, once you’ve worked with NEWMEDIA to create a stunning website, stick with us, and we’ll show you how to build the strategy that supports it. Hint – it takes more than SEO. With us, your website becomes the foundation that supports everything you do online, from SEO to social media and paid advertising.

Dominate Rankings with Search Engine Optimization (SEO)

A good digital strategy starts with SEO for a simple reason – search engine optimization is a huge revenue driver.

These stats from First Page Sage show that SEO hits ROIs of between 300% and 1350%, depending on your industry:

Abstract grid design with peach-colored squares and vertical lines, creating a pattern.

Simply put, ranking well in search engines means you attract more customers. NEWMEDIA has worked on over 4,000 search and social media campaigns that create up to 10,000% growth for small businesses.

Award-Winning Web Development and Web Design

What happens when a visitor doesn’t like the experience they get from your website?

They bounce, at least according to these stats from Direct Line Development:

Infographic highlighting that 94% of first impressions are design-related, with additional statistics on the impact of web design on user engagement.

An enormous 88% of people say they’re less likely to ever come back to a website if they have a bad experience. And with 75% of people saying they base their opinions of a site’s credibility on its design, you can’t afford to have a site that’s been left unchanged for years.

Our award-winning web developers help your Columbus business leap over these design hurdles.

Google Ads and Paid Advertising

Spending a little money to make a lot of money is what you do with a successful paid advertising campaign.

If you go back to the ROI chart we shared at the top of the page, you’ll see that “Internet Display” generates $19.72 for every dollar you spend. Google AdWords falls under the “Internet Display” umbrella.

With paid ads, you instantly create a presence in search engines without having to invest months of work into search engine optimization. But with NEWMEDIA, you’ll learn how to combine paid ads with SEO, creating a strategy that delivers your message (and your ads) to your ideal customers.

Bolster Your Online Reputation

This infographic from WebFX tells you everything you need to know about how much your online reputation affects your sales:

Infographic explaining how online reputation impacts sales, with statistics on consumer behavior related to online reviews and business reputation.

Let’s unpack the most important stats.

An enormous 91% of people look for your business online before they buy from you. And the reviews they see have an impact, with 80% of people saying they’ve changed their mind about buying one way or the other after seeing a review. You’re in trouble if customers see a few bad reviews, too, because 67% of people say it only takes one to three negative reviews to make them decide not to buy from you.

Your online reputation matters.

Our digital agency handles your public relations and ensures customers see what you need them to see when they look for you online.

Quality Content Marketing

The phrase “content is king” has been bandied around so much that it’s practically a cliché. But that doesn’t means it’s not true.

Check out this infographic from Imagine Digital Marketing:

Infographic explaining the benefits of a blog for businesses, linking blog content to more website visitors, potential clients, and increased sales.

Two-thirds of buying decisions occur after somebody reads your blog, with 42% of customers saying they’ll check out at least three pieces of your content before they buy anything from you.

A good content strategy reinforces your branding, teaching people about who you are and what you do. That information creates trust. And the more a customer trusts your brand, the more likely they are to buy your product.

Improve Conversion Optimization

Digital marketing success isn’t measured in website traffic. Conversions, be they sales, sign-ups, or phone calls to your office, are the ultimate goal of your digital marketing strategy.

And it’s a goal that a lot of businesses in Columbus, Ohio, struggle to achieve.

According to Notify Visitors, the average website has a conversion rate of just 2.35%. That means that fewer than three out of every 100 people who land on your website end up doing what you want them to do.

The top performers blow these stats out of the water, with the best websites hitting conversion rates of 11%. They get about four times more conversions because they’ve optimized their websites. NEWMEDIA helps your business get to that point.

They performed stellarly. We work very cohesively together, collaboratively, and with very substantial synergy. The amount of content and creative addition that we have since contracting with NEWMEDIA is second to none.

Randall T.

Founder

Review from Clutch.co

Rated 5/5 stars on Clutch

Transparent web design pricing tailored to your business needs.

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We Work With Some of

America's Biggest Brands

Have you ever used Delta Airlines’ Delta Sky Club web portal?

That was designed and developed by NEWMEDIA. We built it from scratch to enable Delta’s Sky Club passengers to go online easily and access the news and information they need to find. Are you a fan of the CBS Television show “Haystack Help?” Did you ever visit the show’s website? Again, you’ve seen NEWMEDIA’s web design team in action. Our point is simple – major brands trust NEWMEDIA to build their websites. You should, too, because we bring the same passion and design experience to your site, no matter how small, to ensure you can compete with the major players in Columbus.

Delta Sky Club

The new Delta Sky Club website portal, designed and developed from scratch by NEWMEDIA, allows Delta passengers who go online in any of their Sky Club lounges across the U.S. to quickly get news, weather & stock market information, in addition to tracking flights on any airline (not just Delta!), searching directly in Google, and getting maps and driving directions to/from any address on Earth.

California Almonds

NEWMEDIA Los Angeles, in collaboration with Sterling-Rice Group (SRG), built a new website for the Almond Board of California under an aggressive development timeline. We built a multi-language website for them while ensuring a consistent user experience by bringing all four existing websites into a single universal system. Our team of experts delivered this mammoth project even after the deadline was shortened by four weeks.

Six Flags

The Six Flags team reached out to NEWMEDIA for a complete website redesign and multi-site ecommerce web development. We redesigned the website to change its complete look and feel and organized content into categories and subcategories to simplify content discovery for visitors. Over the course of the project, we worked in close coordination with the Six Flags team to deliver the website quickly before their parks reopened.

PostNet

PostNet approached us to completely redesign all their websites, including those of franchisees. We developed a fresh responsive website for them to offer a consistent browsing experience to visitors irrespective of the screen size of the device they use to access the website. Additionally, we developed a tool to help visitors find their nearest PostNet center. Finally, we designed the 300+ franchise websites for them with local SEO and franchise SEO.

YMCA (The Y)

YMCA (now “The Y”) is an organization that we’ve all heard of and/or been a part of at one time in our lives. YMCA of Metro Denver came to us for a fresh website design that would communicate their mission of being for youth development, healthy living, and social responsibility. Even more exciting, they had just had a brand refresh and this was the chance to support that refresh with a complementary website.

Haystack

When CBS Television was producing the show that came to be called Haystack Help, they needed a complex yet easy to use website application to direct the TV viewers to visit, and their search for a Denver website developer led them to NEWMEDIA. Initially, prior to contacting NEWMEDIA, they had selected another web development partner for the project. Then, there was a problem…

Why NEWMEDIA

for Web Design

Services

Work With Your Local Digital Marketing Agency in Columbus

Digital marketing is more than cobbling together a few strategies and calling it a day. You need a digital marketing agency that understands what your business needs and has the track record to prove that it delivers.

NEWMEDIA is that agency.

But don’t just take our word for it

The Industry Recognizes Our Digital Services

We’re not just recognized by major brands as one of the best web design and digital marketing companies in the United States – we’re recognized by the online industry.

Upcity

ranks NEWMEDIA a Top 1% Digital Agency in the United States

Clutch

ranks NEWMEDIA a Top 1% Global Leader Digital Agency

​Mashable

put us in the second spot as a Global Award Winner (Twitter came third!)

​The Inc. 5000

has named NEWMEDIA one of the country's fastest-growing companies for four years running
That recognition comes because we deliver on our promise - amazing website design with powerful and effective digital marketing to match.
Don't be confused by the many imitators, with names that look and sound alike - there is only one, original NEWMEDIA.COM - helping clients grow their businesses since 1996.

We Win Awards

In 2023, Expertise.com named NEWMEDIA as the top of the pack out of all of the SEO marketing agencies in Columbus. We’ve won awards from Clutch and UpCity, too, with both naming us in the top 1% of digital marketing agencies.

Proven Results

We are masters at building and strengthening brands, which is why companies like CBS Television and Delta Airlines work with NEWMEDIA.

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We're a Columbus Web Design Company

How frustrating is it to start working with new website designers only to find that they’re not located in Columbus? You don’t want to catch a plane every time you need to meet with your digital team, and with NEWMEDIA, you don’t have to. We’re a digital marketing agency located in Columbus, and you can visit us any time at the following address:

175 S. 3rd Street, Suite 200, Columbus, OH 43215

We’re always happy to meet you face-to-face to discuss your requirements. And if meeting in person isn’t your thing, we are easy to contact via phone and email, too. Send us a message to [email protected] or call (380) 251-1280. A web design expert will be on the other end of the line (or keyboard), and they’ll be happy to guide you through the process we follow to design websites that make yours the business to buy from in Columbus.

Telephone

(380) 251-1280

Address

175 S. 3rd Street, Suite 200 Columbus, OH 43215