Web design in Seattle.

Of course, 27% of small businesses not having websites means that 73% of them do – and yours may be one of them. If you’re here, you already have a feeling that you need to update that site (or have it redesigned) entirely because it’s not delivering what you expect it to deliver.

At least, you think it’s your website that’s the problem.

Trust us – it probably is.

We shared some stats earlier that showed you that over 30% of people bounce from websites because of outdated designs. But you’re not out of the woods just because nearly 70% of people stick around a little longer. They’re judging you, and what they see on your site is a reflection of what they’ll get from your business in their eyes:

Three-quarters of people say that they judge your Seattle company’s credibility based on its web design.

Let’s crunch the numbers.

You get 1,000 visitors to your outdated website. Straight away, 300 of those visitors leave. They see an old site, and they’re gone forever. Of the remaining 700, 75% of them are casting judgment. That means you’re on the back foot with 525 people who are wondering if they can trust you because you’re old and outdated site is suggesting that they can’t.

So, that’s 825 people who are either gone or have one foot out of the door.

A website redesign that brings you bang up-to-date means far more of those 1,000 visitors stick around and (potentially) become leads.

You get that redesign with NEWMEDIA.

WordPress is the big name in the content management system (CMS) game. And if you don’t believe us, just check out these stats:

There are literally hundreds of millions of websites, and 41.4% of them are powered by WordPress. That’s massive. Move over to the other stats and you see that 64.9% of sites that have a CMS (i.e., a behind-the-scenes system for adding, editing, and deleting content) use WordPress.

It’s just that popular.

“But hold on a second,” you say. “I’ve heard of WordPress. It’s one of those tools that can help me build my own website with templates. I thought you said that templates don’t work.”

You’re right on both counts. WordPress does offer templates and templates aren’t ideal for a Seattle business that wants to stand out. But WordPress is also so much more than its templates – it’s a CMS onto which you can place any design you create.

Or, more accurately, that NEWMEDIA creates.

Our work with WordPress isn’t about using its templates. We build unique designs, port them onto a CMS with which you may already be familiar, make sure that CMS has all of the plugins you need to make content management a cinch and maintain that CMS so it’s always working for you.

More people use mobile devices (think smartphones and tablet computers) to access your website than laptops and desktop computers.

That’s not opinion – it’s fact:

By the end of 2023, about 60% of the traffic your website gets will come from mobile. So, what do you think that means if your site looks terrible on the small screen?

Bouncy bouncy.

People leave (60% of them), and you have a massive loss of potential leads.

NEWMEDIA remedies this with two services: mobile website and responsive website design.

Mobile websites are exactly what they sound like – websites built specifically for mobile devices. They don’t display well on desktops, but they look so good on mobile that you’re guaranteed to keep the 60% of people using smaller devices on board.

As for responsive websites, they’re different beasts. These websites respond to the device the user has, morphing on the spot to display the best version of the site for that device (and even the browser it’s using). You get two in one – a desktop and a mobile site so you have one site that captures both audiences.

We talked about brand identity earlier (remember – 70% of marketers say that increasing brand awareness is a major goal). That identity starts with creating consistency. Consumer trust is the flower that sprouts from the consistency seed, and that consistency comes from keeping your logo and graphic designs in check.

NEWMEDIA can do that.

Our graphic designers follow your existing brand guidelines or create new ones for companies that don’t have them. And with those guidelines in place, we handle everything from the smallest of images to full site redesigns.

As for logos – we make them. And we make them well.

Why does that matter?

Your logo is key to your brand awareness and identity goals – 75% of people say they rely on a logo to help them identify companies. A boring or, even worse, forgettable logo means your business is like a head without a face. People won’t recognize it.

Let us design you a new logo and you’ll get imagery that the majority of people who rely on logos to identify businesses can instantly recognize.

SEO may be the big hitter in the digital marketing game, but it’s far from the only one. Social media marketing. Email marketing. Paid advertising campaigns. They all combine to form the formidable online strategy that transforms your new website into a lead generation leviathan.

And here’s the best part – when done well, each of these strategies delivers exceptional ROI:

First Page Sage lays it out.

SEO delivers 748% ROI, which translates to $7.48 for every dollar you spend. Email marketing is a major money-maker, too, with 261% ROI, and the combined social stats show you that LinkedIn and Facebook are effective ways to get more eyes on your website and more money into your company’s bank account.

Digital marketing isn’t website design – You don’t have to do it to get a great website. But if you want more people to see your new site, you need digital marketing from Seattle’s best digital agency (hint – that’s NEWMEDIA) to maximize your ROI.