Web design in Las Vegas.

Why?

When you say “marketing” today, you might as well be talking exclusively about digital marketing. Although TV and radio ads are still a thing, and you can see plenty of billboards around, those aren’t the factors helping companies meet contemporary business challenges. People are looking for businesses online, which means search engines are dictating the market presence.

In this market climate, it’s no wonder that web designers have their hands full. Quality web design goes a long way, whether it’s in social media marketing, search engine optimization, or other forms of internet marketing. Plus, a web design company like NEWMEDIA will introduce fresh ideas to take your web designs in a new, creative direction, distinguishing you from the competition and building a strong brand identity.

Today, top web designers work in concert with web developers to bring highly functional, professional websites to life. Together, these two disciplines form the core of modern digital marketing and the foundation of every marketing company worth its salt. And yet, these disciplines take place primarily behind the scenes, which means many business owners don’t fully understand what a web designer or web developer does.

This isn’t a large surprise – after all, businesses usually deal with SEO companies and focus on content marketing strategies, e-commerce development, creating intelligent marketing funnels, and similar activities that directly reflect on sales. However, the importance of web design often flies under the radar. A beautiful website with custom programming will have a massive impact on the customer journey and affect all marketing campaigns but might not be as apparent as other activities of, say, an advertising company.

The impact that web design has on offline or online business is reflected in several staggering statistics, such as the following:

As Top Design Firms reports, half of website visitors determine whether they’ll stick with a brand depending on how its website looks! Of course, the statistic says that consumers “believe” that the design of a website matters to the overall brand identity, which might not immediately translate to customer engagement or retention. But if we’re being realistic, that’s precisely what this statistic means.

After all, there are literally millions of companies out there, and those leading their respective industries employ the best web designers in the market. In other words, the competition is harsh, and your clients have plenty of options to choose from. If your web designer doesn’t do a stellar job, chances are your visitors won’t hesitate to turn away and explore other businesses.

While a strong brand image doesn’t have to be in correlation with lead generation or customer retention, the fact is that the graphic design of your website has the potential to bring in – or drive away – 50% of potential customers. And you don’t need a professional digital marketing or site development company or an SEO agency to tell you that’s a massive gamble to take.

When we consider all of the above, understanding the difference between what a web design and a web development company does is critical. If you’re ready to approach digital marketing seriously, you’ll need a firm grasp on the tasks and responsibilities of a web designer as opposed to a web developer. Fortunately, that difference isn’t too hard to comprehend, at least in principle.

Simply put, a web designer focuses more on the visual. This means making your website visually appealing and bringing the graphic design up to the highest standards. On the other hand, a developer concerns themselves with building and managing websites from a structural standpoint.

Let’s use an example to expand the above definition a bit. Suppose you need a CTA button on your landing page (because you do need it). A web design agency would be responsible for the graphic design of the button – its shape, color, size, and even placement on the page. On the other hand, the website development department would need to ensure that the button functions correctly, i.e., that it contains the right coding within the website’s structure.

So far, the tasks of a web designer seem simple enough. However, the offered definitions or the example don’t describe the job of a web design agency to the full extent. If that were the case, there would be no difference between a web designer and a graphic design expert.

In addition to the visuals, a web design company must ensure all of the elements improve functionality and push your digital marketing efforts further. Plus, quality design will strengthen your branding and make potential clients more aware of what your company stands for and what it does.

All these qualities make the work of your web design agency critical. For instance, the design of e-commerce websites makes them either a success or a flop, but the same also applies to any other digital marketing venue. Design has a massive impact even on social media marketing, although you might not think that’s the case!

Do you want to fully understand why you need a quality Las Vegas web design solution? In that case, let’s take a deep dive into the tools and principles of great, responsive web design.

Effective web design isn’t only about the visuals. It’s also a matter of making a site more user-friendly and responsive, and optimizing it for conversions (members, leads, sales). Done right, this will make your website the greatest weapon in your marketing arsenal, and it’s easy to understand why.

A quality-made website draws in more traffic. More importantly, it keeps the visitors on your pages. The longer a visitor stays on your site, the more likely they’ll convert, especially if the overall experience is positive. Naturally, this leads to more customers for your business and, to an extent, a larger revenue.

But the question is how a good website leads to exceptional customer service, superior experience, and, ultimately, your business growth.

As mentioned, web design is a vital part of what NEWMEDIA does, but it’s not the only top-tier service we provide. Web development is a key aspect of our services, too. Better yet, we can deliver it in the same package as the design, ensuring both aspects play along in perfect coordination. In essence, you can get everything you need from a single agency rather than breaking down your marketing efforts across multiple companies.

To illustrate how vital it is to get web design and web development to work together, we can show you a single image:

As you can see, Zippia reports that more than a third of website visitors will leave if they aren’t satisfied with how the site looks or behaves. Think about the broader implications of this, and you’ll immediately understand that the negative consequences can be absolutely massive. Luckily, so can the positives, and NEWMEDIA is here to make the overall design and functionality of your website work in your favor.

We’ve mentioned Google ads as a common marketing strategy. Yet, search engine optimization, which is an organic strategy, can be just as efficient as paid ads, if not more. With NEWMEDIA, you can get a quality design that boosts your SEO considerably.

Why?

Google looks at more than content when indexing and ranking websites. In fact, the search engine looks at various aspects of your site, such as speed, functionality, compliance with standards, and more. When designed properly, your site will meet all of these requirements, making it more likely to appear on the first page of search results. And NEWMEDIA can employ numerous proven techniques to ensure that’s precisely what happens.