Web design in Sacramento.

But what’s the connection between custom web design and sales and conversions? We’ll explain that, among other aspects, in this article. But improved sales aren’t the only advantage of responsive web design – it can also affect how you reach your target market. This is possible because graphic design, among other things, impacts your Google analytics and website ranking. Simply put, web design reflects on search engine optimization.

To get all these advantages, you’ll need the help of a certified digital marketing company. That’s where NEWMEDIA comes in. Our Sacramento web design and web development team can create a new website for your business from scratch or improve what you already have. We’ll go through everything NEWMEDIA can do for you as a marketing firm. First, let’s explore web design in more detail and see how the entire process behind it works.

Modern online marketing is highly competitive, especially among small businesses that are still vying for their place in the market. That’s why it’s no surprise that search engine optimization (SEO) experts and web design companies have their hands full. Here’s what marketing experts themselves think about the current situation:

As this chart from Hubspot shows, most marketers believe that marketing has gone through significant changes lately. The statistic refers to the last three years – you can only imagine what the marketing landscape will be in about 10 years or more. Much of that transformation happens owing to web design.

A small business today needs to collaborate closely with a marketing company, especially when it comes to web design. Since it can affect search engine optimization, conversion rates, brand image, and even public relations to an extent, design represents the cornerstone of not only marketing but business success as a whole. Since it’s so important, it would stand to reason that most people understand what web design is. Yet, that’s not always the case. This marketing discipline is often confused with web development. Let’s address that issue.

As is apparent, each color will say something different to your website visitors. Utilizing these effects could help a designer create a complete impression without using imagery or words. At that point, other elements only make the impression stronger – the correct emphasis would already be made. However, if the website still looks simple enough now, it becomes much more precise once the third principle comes into play.

This principle is balance, and it seemingly states the exact opposite of emphasis. According to the principle of balance, no single element should dominate the website. On closer inspection, though, these two principles aren’t really at odds. One simply states that certain elements should stand out, while the other focuses on preventing exposed elements from overwhelming the entire design.

While it might not seem so, balance can be overdone. While it’s easier to imagine emphasis or even contrast being overdone, a web page can be too balanced, to the point where it looks unimaginative and, simply put, dull. The result would be a website without a unique feel to it – a gathering of elements that don’t tell a story. In short, following the key principles of web design isn’t easy, and combining them successfully is an even greater challenge. Plus, that’s not even the end of the story – web design has plenty of other principles, too.

For instance, the principle of rhythm demands a web page have a certain flow to it; movement ensures the page doesn’t seem too static; and unity requires all of the elements to form a coherent whole. Essentially, creating web design artwork that will really leave a strong impression calls for an expert. That’s precisely why web design companies exist. Speaking of which, let’s explore the difference between a web design and a development company.

Far from being only a web design company, NEWMEDIA can handle every aspect of digital marketing, from SEO to tech support. We have solutions for all of your marketing needs which will, when combined with our web design services, produce the best possible results.

While NEWMEDIA can create stunning websites, we also have an expert web development team to make sure our websites work flawlessly. You may recall that we’ve mentioned the convenience of having the same company handle web design and web development. This is precisely what you can get with NEWMEDIA.

With tailored solutions and design and development departments working together, we can provide you with a website that never fails to impress. As a result, you’ll be certain that your visitors will always have the ultimate customer experience. Not only will they not bounce, but will be more likely to convert.

Advertising on social media platforms is one of the best ways to gain new clients. A social media strategy can serve as a good addition to website content writing, blog creation, lead magnet strategies, and other aspects of digital marketing. Plus, social media marketing can come at a very reasonable price – all the more reason to engage in the whole process.

NEWMEDIA can help you do just that. We can create engaging content on your social media profiles and provide you with a worthy venue to expand your business online presence. Our experts will use their extensive experience to employ top web development and graphic design methods. In the end, your social media marketing strategy will become a worthy addition to your overall marketing efforts.