Web design in Dallas.

That may seem like an odd figure to trumpet, but what we’re telling you is that you have one of the 65,000 companies that operate in Dallas. And those companies vary massively in size, from the tiny mom-and-pop operations up to multinationals that make this city their home.

The fact that you’re one in 65,000 makes the clear case for Dallas website design – you need to get ahead. The online battleground is where you can make your biggest mark, but you’re competing with a huge swathe of those 65,000 customers. Most have websites. You may have one, too. But yours needs to be the best (hint – it can be with the help of NEWMEDIA’s web designers) if you’re going to stand out in such a crowded and competitive business hub.

You’ve heard the expression, “Never judge a book by its cover.”

It’s a lovely sentiment suggesting that looking beyond what you first see is the key to discovering what’s really special about a person. If only that sentiment applied to businesses. Unfortunately, it doesn’t, and we have the stats to prove it:

We touched on branding earlier, specifically an issue with brand coherence that you may not consider – your marketing has to match.

Let’s say you pour your heart and soul into a web design project internally. The finished product looks decent enough. It tells people what you do and you’re proud of your team for making it. But there’s a problem – the site doesn’t match the branding or creative guidelines you’ve developed for your other marketing materials.

Don’t think that’s a big deal?

Imagine what happens when somebody lands on your website after seeing your mismatched print marketing. They’ll take one look and see that nothing matches what they expected to see, which creates instant distrust in your brand. And that loss of trust means the visitor’s going to wave bye-bye:

Business 2 Community helps out again with a chart that shows how powerful trust can be in somebody’s buying decision. To summarize, 98% of people say trust in a brand matters to them at least “a little bit” before they buy. With the right web design firm in your corner, you create trust by solidifying your brand and keeping your designs coherent across all media.

“I don’t need web design or digital marketing,” you tell us. “I bet my competitors don’t even have websites.”

Are you sure?

This chart from Zippia shows us that 73% of small and medium-sized businesses have their own websites, which means about three-quarters of your competitors are using the web to get new leads.

“Fine, I get that a lot of companies have websites,” you say. “But I still don’t think I need one because I can get plenty of clients from referrals and other marketing.”

You’re right – you can. But if you have big dreams of transforming your small business into a major player, having a website is essential for a simple reason:

A lot of people look at websites as part of their decision-making process:

WPForms gives us the details.

Almost half of people (47%) will check your website before they even think about buying from you. That’s 21% more than those who’ll visit your store (assuming you have one) and 24% more than those who speak with their friends or family to get recommendations.

The message is simple – referrals are great, but you’re missing out on a huge chunk of curious customers if you don’t have a website for them to visit.

More people use mobile devices to access websites than they do desktop devices, and if your site doesn’t present well on those devices, you’re going to lose customers:

Search Engine Watch’s stats are illuminating. A shocking 61% of people say they’ll move on fast if they don’t see what they need from a site they reach via mobile, with 67% saying they’re more likely to buy from you if your site displays well on their device.

That’s where responsive design comes in – it ensures your website looks the part no matter how somebody chooses to access it.

Have you ever received a postcard with nothing written on it?

You can admire the pretty picture for what it is, but with no context from its content, the postcard is just that – a pretty picture.

The same applies to your website if it doesn’t have any content. As attractive as the imagery and design may be, visitors still rely on the words written on your pages to tell them what problems you solve and what they need to do next.

That all sounds obvious, but there’s a challenge in content writing that you may not anticipate – any old content won’t do. You need high-quality content, written with SEO and your readers in mind, to complement the effort that goes into your design. NEWMEDIA are search engine optimization masters. And with that comes a deep understanding of content writing and what it takes to convince your visitors that yours is the company for them.

What do you see here?

If you’re like us, you see the company started with a logo that doesn’t say a thing about coffee. Then, it transitioned into a pair of logos that make its name the highlight of the show before moving back to a logo that’s simply an image that you instantly recognize.

But most importantly, you see one thing – Starbucks changes its logo to match the current sentiment.

Imagine if they were using that almost mythical logo from 1971 today. It wouldn’t work because it would seem outdated to 21st-century sensibilities. Starbucks recognized this and redesigned its logo (multiple times) to find something that works.

The message – your logo matters.

And with NEWMEDIA, you get a team of designers that can create great logos to further your branding, alongside any other small graphical designs your business needs.

A landing page isn’t a business website.

That may seem like a strange statement given that landing pages are blatantly websites in the technical sense. They have URLs, and they’re built in the same way as any other website you buy.

But what we mean here is that landing pages serve a different purpose to a business page – a purpose that’s far more specific.

With a business site, you’re basically telling visitors who you are, sharing information, and giving them a way to contact you if they want to go forward. Landing pages are all about conversions. They’re usually linked to paid ads that you’ve commissioned to attract people who usually have higher buying intent than those who land on your business site.

A change in intent means a change in design.

Landing pages need to keep people interested with snappy copy and, more importantly, feature designs that funnel people toward the action you want them to take. NEWMEDIA’s landing page design service ensures you get pages that are perfect for your next paid ad campaign (and we can run the paid ads, too).

If a website exists without search engine optimization, does anybody know that it really exists?

Perhaps some people do, but certainly, not as many as you could be reaching if you did SEO properly:

What do the YMCA, CBS Television, and Six Flags all have in common?

NEWMEDIA! We’ve created websites and run online branding and marketing campaigns for some of the biggest names in the business. But don’t make the mistake of thinking that means we can’t help you if you have a small business. No matter the size of the company, NEWMEDIA delivers world-class design.