Search engine optimization SEO in Toronto.
SEO in
Toronto
Need to promote your Toronto business in the search engines? Work with one of the top digital marketing agencies to create an indomitable online presence.
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Top 1% Global Leader Digital Agency
Ranked by Clutch 2023
Top 1% Digital Agency in United States
Ranked by UpCity 2022
Fastest-Growing Companies in the USA
4 Years in a Row
Top 1% Best Digital Marketing Award
Ranked by Expertise 2023
#2 Global Award Winner
Ranked by MASHABLE
Top 1% Award of Excellence Winner
Years 2020, 2021, 2022
500+ 5-Star Reviews in Google
Ranked by Our Customers
Top 1000 Global Digital Agency
Ranked by Clutch 2022
#1 Global Digital Agency
Ranked by Business Journal
Top Rated SEO Agency
Ranked by SEO Blog 2023
Top Ecommerce Development Company
Ranked by Selected Firms
Top Web Development Agency
Ranked by Design Rush
Top 1% Global Leader Digital Agency
Ranked by Clutch 2023
Top 1% Digital Agency in United States
Ranked by UpCity 2022
Fastest-Growing Companies in the USA
4 Years in a Row
Top 1% Best Digital Marketing Award
Ranked by Expertise 2023
#2 Global Award Winner
Ranked by MASHABLE
Top 1% Award of Excellence Winner
Years 2020, 2021, 2022
500+ 5-Star Reviews in Google
Ranked by Our Customers
Top 1000 Global Digital Agency
Ranked by Clutch 2022
#1 Global Digital Agency
Ranked by Business Journal
Top Rated SEO Agency
Ranked by SEO Blog 2023
Top Ecommerce Development Company
Ranked by Selected Firms
Top Web Development Agency
Ranked by Design Rush
Toronto is a hub
for global business
According to The Banker, Toronto is among the top 10 financial centres globally, as seen in the image below. Eighth worldwide, second in North America. And all the other sectors score equally impressive results.
These high rankings result from several factors, including a favorable location, a large pool of highly skilled talent, and a cost-effective business and investment climate. Simply put, Toronto offers many opportunities for your business to succeed and thrive in a competitive market.
But this ever-growing business hub does the same for thousands of other businesses.
So, what can you do to set your business apart?
While you can take numerous routes to achieve this, remember that today’s business battles aren’t fought in the same arena as before. For your business to survive and thrive in the digital age, it must outshine the competition online.
That’s where search engine optimization, or SEO for short, comes into play.
Investing in an efficient SEO strategy is one of the best business decisions you can make. With SEO, customer acquisition costs decrease while the conversion rate and return on investment (ROI) increase.
Sounds great, doesn’t it?
Well, let’s see how to get you there. Keep reading to learn all the benefits search engine optimization offers and why working with a Toronto SEO agency is the way to go.
Toronto, ON website design, UX, digital development and marketing agency
INCREDIBLE PRODUCT MEETS IMPECCABLE DESIGN
Top 1%
Global Leader Digital Agency
Ranked by Clutch 2023
Top 1%
Digital Agency in United States
Ranked by UpCity 2022
NEWMEDIA.COM
Web Design, SEO + Social, Digital Marketing Agency
We can craft the perfect digital strategy to grow your business, and then execute it for you to generate massive scale. And we can move much faster than you would expect.
What Can an SEO Company Do for
Your Toronto Business?
Sure, you can do a Google search for “What is SEO?” and go down that rabbit hole. You’ll undoubtedly find a lot of helpful information. But reading about something and using it in practice are worlds apart.
The online resources might suggest improving your meta descriptions. OK, so your next search is “What is a meta description?” Now that you got that out of the way, you’re probably off to the next search, “How to write a good meta description?”
Now imagine doing this for every search engine optimization aspect. You’d be left with little time to actually run your business.
So, you can go the time-consuming and often frustrating route of DIY SEO, which rarely yields any notable results. Or you can hire a Toronto search engine optimization agency to help you get the search engines to work in your favor.
So, what can a Toronto SEO agency do for your business? Let’s find out.
Improving Business Visibility
Shifting your marketing efforts online usually starts with establishing your online presence, which typically includes a website.
After spending some time choosing the best web design and website content, you might think you’re all set. Your website is attractive, easy to navigate, and informative. That’s all there is to it, isn’t it?
Unfortunately, this is just the beginning. The quality of your website, and even your products and services, doesn’t matter if no one can find them online. If your business doesn’t rank high with the search engines, it might as well not exist online.
So, as vital as it is to establish a sound online presence, online visibility is the name of the game.
Your online visibility is directly related to how high your website ranks. Of course, the ultimate goal is reaching the coveted first page rankings on Google. Although Google isn’t the only search engine available, it accounts for over 90% of the search engine market share, as seen in the chart below. For this reason, SEO efforts often center around how visible your business is in a Google search.
With a well-thought-out SEO strategy, a reliable Toronto SEO agency can help you pack your bags and move up from that dreary double-digit page no one ever reaches.
Attracting Organic Traffic
You can do many things to get your products and services out there.
Investing some of your marketing dollars in pay-per-click campaigns and letting the paid search bring in new audiences is one option. Or you can direct your online marketing efforts toward social media marketing and attracting prospective clients through attention-grabbing posts. You might even opt for the underdog in many digital marketing strategies: email marketing.
These activities should undoubtedly have their place in a comprehensive digital marketing strategy, as they all contribute to your final goal.
However, one factor stands out among the rest – organic web traffic. In fact, organic search has by far the highest ROI out of the mentioned digital marketing channels, as seen in the chart below.
So, it isn’t surprising that one of the main goals of any SEO company in Toronto is to generate more organic traffic for your website.
Organic website traffic, in turn, brings in leads that can convert into customers with the right approach. And the best thing is that this traffic has no expiration date. The content you produce and the SEO campaigns you employ should continue to drive relevant traffic for life, making them perfect for sustainable business growth.
Since free website traffic can do wonders for your business, many Toronto companies are fighting for a prime piece of online real estate. That’s why working with a Toronto SEO agency with a proven track record is crucial.
Building Trust and Credibility
While the digital era changed specific aspects of business operations, one thing’s remained the same. If the customers don’t trust you, they won’t do business with you.
Trust and credibility are the backbones of a successful business, online and offline. They shape your customers’ perception of your business and drive long-term success.
Many factors that shape the perception of your business online result directly from a successful SEO strategy.
SEO helps you rank higher, making your website appear more trustworthy in the eyes of internet users.
SEO improves the technical aspects of your website, including site speed, ease of navigation, and user-friendliness for mobile users, ensuring that visitors can trust it.
SEO puts content marketing at the forefront, insisting on high-quality, relevant content that satisfies the user’s search intent and establishes your website as a credible source of information in your industry.
SEO builds high-quality backlinks from other reputable websites, signaling that your business is a reliable source of information.
It all boils down to SEO.
That’s why you need to find a credible SEO company in Toronto that you’ll trust just as much as you want your customers to trust you.
Getting to Know Your Customers Better
Over time, your customers will get to know and trust you and your brand. Similarly, you’ll get to know your customers better.
You see, with every SEO campaign you launch, you’ll collect data about your target audience and prospective clients.
You’ll know where they come from, what device they use to access the internet, what they like to read about, and how long they stay on your website. You can then use this information to optimize your future SEO campaigns and bring more eyes to your product and service offering.
To collect this valuable data from SEO, Toronto SEO companies use numerous advanced tools and techniques designed to propel your business forward.
Informing Digital Marketing Decisions
Search engine optimization doesn’t exist in a vacuum. It exists as a part of a digital marketing ecosystem. And in this ecosystem, every part has its purpose.
However, SEO might be the most essential part of this ecosystem since SEO results can be used for much more than optimizing future SEO campaigns. Namely, SEO helps inform every aspect of digital marketing. This, of course, starts with search engine marketing but extends far beyond, reaching social media marketing, PR, and content marketing, to name a few.
Gaining a Competitive Edge
Recognizing the importance of SEO, Toronto businesses have long started making moves to position their website and other digital channels better.
While it’s perfectly reasonable to be fearful of the amount of competition on the Toronto business scene, SEO gives you another way to look at it.
With SEO, you can use your competitors’ efforts to your advantage. SEO analysis allows you to thoroughly research your competitors and determine what’s working for them. It also allows you to identify windows of opportunity they might’ve missed, such as relevant keyword rankings or content gaps.
What Does NEWMEDIA’s
Search Engine Optimization
Process Look Like?
As great as SEO success sounds, it can only be reached with a reputable Toronto search engine optimization agency at the helm.
Enter NEWMEDIA.COM
NEWMEDIA – 2023 Winner
Best SEO Agencies in Toronto
NEWMEDIA is one of the best SEO companies in Toronto and beyond. Our dedicated team of SEO experts has the knowledge and experience to make your business dreams a reality.
“How do you go about it?” we hear someone ask.
OK, let’s say you’re our SEO client. We’ll guide you through our SEO process from start to finish. We might swap some steps or do several simultaneously, but you’ll get the gist.
Step 1: Developing a SEO Strategy
Well, hello there, dear client!
Before starting our SEO work, let’s lay the foundation.
We must develop an SEO strategy that includes your business objectives, key performance indicators (KPIs), and resource allocation.
Working together, we’ll set long-term and short-term objectives so that we’re on the same page about our action plan.
Initially, all that matters is that this strategy is actionable. As we gather more data, we’ll update the strategy, ensuring it stays relevant for your target audience.
The strategy will have to go through a trial-and-error period until we establish what works best for your business. After all, many factors can affect SEO success.
Let’s take Google as an example. According to Backlinko, there are over 200 factors that influence this search engine’s algorithm. To make matters more complex, Google is estimated to change its algorithm one to two times a day. Nope, that’s not a typo; you’ve read that right. A day.
But don’t worry. At NEWMEDIA, we have the SEO experience to face and overcome these and other challenges that might stand in our way.
Step 2: Performing a Website Audit
Now that we’re on the same page, it’s time to audit your business. No, not that kind of audit. We have no interest in taxes, incomes, and deductions.
What we are interested in, however, is what prevents your website from ranking higher. For this reason, we perform technical and content audits of your website.
The technical audit will tell us if optimization issues, including errors, bugs, and speed, hinder your website’s performance. We’ll use an advanced tool to comb through every page on your website until we find the issues and their potential solutions.
These solutions come in the form of technical SEO. Our SEO experts know how to fix any issues that might negatively impact your website’s ratings.
For instance, poor site architecture is one of the most common issues we see. The SEO audit will help us track down flaws in your site organization, such as orphan web pages. An orphan page is a page on your website that does not link to another page. Locating these pages, as in the image below, is essential to ensure your website is well-connected and visitors have no issue navigating it.
As for the content audit, it will help us understand what type of content to produce in one of our next steps and what type to stay away from.
Step 3: Conducting SEO Research
While an SEO audit gives us much helpful information, it’s only the beginning of our research. This time, we’re moving past the current state of your website and conducting audience, competition, and keyword research.
Keyword research is arguably the most critical part of SEO research since keywords are used in almost every aspect of your digital marketing strategy.
The primary goal of this research is to find keywords with the potential to rank, drive relevant traffic, and convert.
Keyword research goes something like this:
- Finding relevant keywords by collecting data, analyzing competitors, and researching the market
- Analyzing the collected keywords based on search volume, intent, and ranking potential
- Using keywords to create a search-engine-friendly website and content
Considering the importance of this research, our SEO team takes their time with this step. After all, over 50% of marketers measure the success of their SEO strategy based on their keyword rankings, as seen in the chart below. So, it’s pretty important to get it right.
However, it’s equally important to conduct this research continuously. SEO is an ongoing process, and we’ll make sure to update your keyword list as we dig out new and promising search terms.
Step 4: Updating and Creating Content
Now that we have all the info we need, it’s time to use it to make your website highly relevant to your audience.
This step includes optimizing your existing website content, from the headings to blog posts and similar resources. These upgrades are known as on-page optimization.
Besides content optimization, NEWMEDIA offers content creation services. By now, we understand what your audience wants to see or read, and we’ll use this knowledge to inform our content creation.
For instance, short-form videos have recently taken the world by storm. A 30-second video on TikTok, Instagram Reels, or YouTube Shorts can go viral overnight and outperform many traditional content forms by a margin. According to HubSpot, short-form videos offer the highest ROI, as seen in the chart below.
Our SEO Toronto team stays on top of trends and helps you create any content form that will yield positive results, whether in text, audio, or visual. Top niche writers and creators who know the SEO industry and how to get clicks and high-quality backlinks will produce your content.
Step 5: Promoting the Content
We’ve already established that a visually striking web design and high-quality products and services don’t guarantee online visibility. Similarly, high-quality content doesn’t necessarily guarantee high search engine ranking.
To give all this awesome content a boost, we’ll promote it. Besides improving its ranking overall, the goal is to outrank your main competitors.
Content promotion is done in various ways, with relevant backlinks being a significant part of the promotional strategy. In fact, they are the most important off-page ranking factor.
Search engines use the backlinks to determine whether your website is relevant to other users enough to link to it and promote it. While it’s great to see many websites promoting your content, getting backlinks from high-authority websites is the ultimate goal.
As illustrated in the image below, one or two high-authority websites can do much more for your search engine rankings than tens of low-authority websites.
To ensure high-quality link building, our SEO company employs numerous tried and tested strategies, including social media promotion, guest blogging, and content repurposing.
Step 6: Analyzing Each SEO Service Result
When it comes to the results of our SEO efforts, we won’t ask you to just take our word for it. What’s more, we’ll do quite the opposite.
Our SEO team will carefully track everything we do and the effectiveness of our strategies. This monitoring starts as soon as a campaign is launched or a change is implemented, allowing us to fix any potential issues promptly.
Of course, we’ll keep you in the loop all the time via reports, meetings, and direct communication with your account manager.
What Specialized
SEO Services
Does NEWMEDIA Offer?
As an established SEO company, NEWMEDIA offers a wide range of Toronto SEO services. If your SEO needs don’t call for our general SEO strategy, one of our specialized SEO services might be more up your alley.
Local SEO
If you don’t want to go global just yet, our local SEO services might be perfect for your business. As the name suggests, these services help local businesses become and stay relevant in local searches.
Let’s say you own a paint store in Toronto. Local SEO ensures that any time users search for “paint store Toronto,” “paint stores near me,” or anything similar, they find your paint store.
To achieve this desirable result, our Toronto SEO experts will do the following:
- Set up and optimize your Business Profile, thus listing your business on Google Maps
- Increase NAP (name, address, and phone number) citations for your website
- Include your store in business directories
- Target local keywords throughout your digital channels
- Acquire backlinks from locally relevant sources
E-commerce SEO
There’s no doubt about it – e-commerce is the future of business. Just take a look at the image below to see its prevalence.
If you own an online store, our Toronto SEO company can help you optimize it from top to bottom, thus attracting more traffic, leads, and customers.
Our e-commerce SEO package includes the following:
- Inserting relevant keywords on your product pages and the entire online store
- Optimizing all HTML elements, images, and URLs
- Writing highly relevant product descriptions, blogs, and other content forms
- Monitoring and responding to reviews
- Promoting your store off-site
Amazon SEO Services
If you sell on Amazon, you probably know that the platform is cutthroat. Considering that over 40% of total e-commerce sales in Canada come from this online retail giant, as seen below, you genuinely have your work cut out for you.
But there’s no need to worry. NEWMEDIA is here to help.
Our specialized Amazon SEO services aim to get you the right level of exposure on Amazon. And you already know how it goes by now. Exposure leads to, well, leads. Leads lead to potential customers. Potential customers drop the “potential” part and lead to sales.
NEWMEDIA achieves this exposure by:
- Helping you create a memorable brand
- Increasing organic customer reviews
- Analyzing competitor data to accommodate market shifts
- Optimizing your product pages textually and visually
- Continuously monitoring your Amazon account
- Handling unscrupulous businesses trying to steal your ideas
Our efforts usually result in a higher list ranking, more 5-star reviews, and increased sales.
SEO Partnership for Agencies
If you own a marketing agency but lack a dedicated SEO department, NEWMEDIA has a solution.
You can partner with our Toronto SEO agency and offer clients a full-service SEO package. Our experienced team has got you covered for all things SEO, whether technical, on-page, off-page, local, or e-commerce.
We can be your silent partner or an SEO marketing agency you point your clients to, whatever works best for your business.
Franchise SEO
Franchising your business can bring numerous benefits, including faster growth, increased revenue, and improved brand recognition.
Unfortunately, this move also comes with specific challenges, such as operating several units simultaneously and adjusting to different markets.
At NEWMEDIA, we have experience with franchising, as our agency is also present in 35 other locations across North America besides Toronto. For this reason, we can help you increase visibility in multiple locations and connect with local audiences, thus ensuring your franchise business thrives.
If you already have an effective SEO strategy in place, you might think this is enough to cover all your locations. In reality, this can do a disservice to your franchise units since they all offer the same products and services and, thus, compete with each other. We’ll make sure each of your locations gets special treatment and rises in its local rankings.
Some of the services our franchise SEO package includes are:
- Creating a custom SEO strategy based on an extensive business analysis
- Crafting valuable and sharable content unique to each location
- Optimizing your website’s landing pages
- Analyzing and employing location-specific keywords
- Improving your website’s crawlability
Our Past Projects
Our Esteemed Clientele
Over the years, we’ve had the opportunity to work with hundreds of clients of all sizes from a range of industries for website designing and redesigning projects. Some of our clients include:
Delta Sky Club
The new Delta Sky Club website portal, designed and developed from scratch by NEWMEDIA, allows Delta passengers who go online in any of their Sky Club lounges across the U.S. to quickly get news, weather & stock market information, in addition to tracking flights on any airline (not just Delta!), searching directly in Google, and getting maps and driving directions to/from any address on Earth.
California Almonds
NEWMEDIA Los Angeles, in collaboration with Sterling-Rice Group (SRG), built a new website for the Almond Board of California under an aggressive development timeline. We built a multi-language website for them while ensuring a consistent user experience by bringing all four existing websites into a single universal system. Our team of experts delivered this mammoth project even after the deadline was shortened by four weeks.
Six Flags
The Six Flags team reached out to NEWMEDIA for a complete website redesign and multi-site ecommerce web development. We redesigned the website to change its complete look and feel and organized content into categories and subcategories to simplify content discovery for visitors. Over the course of the project, we worked in close coordination with the Six Flags team to deliver the website quickly before their parks reopened.
PostNet
PostNet approached us to completely redesign all their websites, including those of franchisees. We developed a fresh responsive website for them to offer a consistent browsing experience to visitors irrespective of the screen size of the device they use to access the website. Additionally, we developed a tool to help visitors find their nearest PostNet center. Finally, we designed the 300+ franchise websites for them with local SEO and franchise SEO.
YMCA (The Y)
YMCA (now “The Y”) is an organization that we’ve all heard of and/or been a part of at one time in our lives. YMCA of Metro Denver came to us for a fresh website design that would communicate their mission of being for youth development, healthy living, and social responsibility. Even more exciting, they had just had a brand refresh and this was the chance to support that refresh with a complementary website.
Haystack
When CBS Television was producing the show that came to be called Haystack Help, they needed a complex yet easy to use website application to direct the TV viewers to visit, and their search for a Denver website developer led them to NEWMEDIA. Initially, prior to contacting NEWMEDIA, they had selected another web development partner for the project. Then, there was a problem…
NEWMEDIA.COM
Dominate Search Engines With NEWMEDIA’s Expert SEO Packages
When working with NEWMEDIA, a dedicated project manager will be assigned to your business. We offer weekly meetings, regular reporting, and 100% clear and transparent communication. In other words, we’ll continuously keep you in the loop.
But don’t worry, we won’t go overboard. We might be SEO nerds, but we’ll spare you all the tiniest details. Your reports will make perfect sense and be entirely understandable, even if you’re a novice.
It’s also important to note that our job doesn’t stop after we launch the initial SEO campaign. Our focus simply shifts to reinforcing the foundation we created, ensuring future campaigns achieve even better results for less SEO cost.
But don’t just take our word for it
Our Recognitions Speak for Themselves
Upcity
ranks NEWMEDIA a Top 1% Digital Agency in the United States
Clutch
ranks NEWMEDIA a Top 1% Global Leader Digital Agency.
Mashable
ranked NEWMEDIA's work the #2 Global Award Winner (and they ranked Twitter #3).
The Inc. 5000
ranks NEWMEDIA among its fastest-growing companies, 4 years in a row.
Don't be confused by the many imitators, with names that look and sound alike - there is only one, original NEWMEDIA.COM - helping clients grow their businesses since 1996.
Give us a call today or visit us online, at NEWMEDIA.COM. Better yet, we invite you to come and meet with us for a no-obligation consultation about your project. While it’s certainly not mandatory, we believe that the one of the best ways to determine how well we can work with you as your partner is by meeting with us in person. We’ve also got guaranteed PPC and social media marketing plans. We’re being honest, really! In a nutshell, you can rely on us for all things digital, from web design to marketing.
Our expert team has designed, developed, deployed, hosted, marketed and managed 4000+ social media accounts, PPC and SEO campaigns, websites, mobile apps and software applications for clients of all shapes and sizes, including small- and medium-sized businesses, Enterprise organizations, State and Federal government, leading universities, international corporations, major brand name advertising agencies, local and global non-profits, and start-ups of practically every description.
A SAMPLE OF OUR
DIGITAL SERVICES
Connect with Us
LET'S GROW YOUR BUSINESS TOGETHER
At NEWMEDIA, we have the talent, experience, expertise, and resources to show you that we’re the best SEO company in Toronto. If you’d like to learn more about our Toronto SEO services, give us a call at (289) 514-9820 or shoot us an email at [email protected].
Better yet, visit us in our beautiful offices at 250 Yonge Street, Suite 2201, Toronto, ON M5B 2LZ, for a no-obligation, free consultation about your project. We’ve been helping Toronto businesses succeed for years and will happily take you under our wing too.
As a full-service digital marketing agency, we can also help you with other digital marketing aspects, such as social media management and web design.