Web design in San Diego.

But there’s no need to get discouraged. After all, not all of those businesses are your direct competitors. And not all of them are ready to invest in digital marketing, the ultimate battlefield for modern business success.

In fact, almost one-fourth of U.S. small businesses don’t even have a website, which is the bare minimum for digital projects.

Now imagine what will happen if you not only have a website for your San Diego, CA, business but also invest in professional web design. You’ll gain an unparalleled competitive advantage from the get-go, carving your unique path to success amidst the bustling business arena of San Diego, CA.

If you’re still on the fence about having a website or investing in quality web design, let us explain what a reliable web design company like NEWMEDIA can do for your San Diego, CA, business.

When building a new website, many San Diego, CA, business owners get tempted to go all out. They want their web design to stand out and attract as many new clients as possible. But the truth is that those clients don’t visit your website to admire its visual appeal. Sure, most visitors like to see an eye-catching design. Still, they’re primarily there to find information or purchase a product or service.

Bombarding your website visitors with unnecessary visual elements will do nothing but make their goals difficult to accomplish. And on the internet, people don’t do difficult. So, chances are the elaborate graphic design elements meant to entice your target audience will only drive it away.

The solution? Just keep it simple! Of course, simple doesn’t mean dull and uninspiring. It simply means seamless and intuitive.

So, don’t use more than five colors in your branding color scheme, stick to legible typefaces, insert only purposeful graphic design elements, and have them arranged logically and intuitively (information architecture).

One principle stands out in the internet marketing world, whether talking about branding, social media marketing, email marketing, content marketing, or, in this case, web design. The principle in question is consistency.

Only by remaining consistent across all your marketing strategies can your business become recognizable in the cutthroat competition of the San Diego, CA, business world.

But what does consistency mean in web design?

It means that the overall look and feel of your site should be the same across all web pages. Of course, this doesn’t mean duplicating a web page and just swapping content. It simply means sticking to the same color scheme, typeface(s), backgrounds, and brand voice.

The layout is where you can have some fun in the web design process. But again, keep even the layout consistent for a specific page type. For instance, every product page should have the same layout. This way, your clients know exactly what to expect while navigating from page to page. Throwing in a wildcard mid-buyer journey will likely only cut that journey short.

Conventions are typically associated with something outdated and unoriginal, stifling creativity and hindering innovation. However, in web design, conventions can be your best friends.

After years of internet usage, you’ve come to expect specific conventions from websites, whether you’re aware of it or not. For instance, the primary navigation should be at the top of the page, there should be a clickable logo design that takes you back to the homepage, and a magnifying glass should signify search functionality.

Getting rid of these and similar conventions for the sake of uniqueness will cause your San Diego, CA, business more harm than good. For example, imagine replacing the well-known shopping cart icon with a wardrobe icon on a clothing e-commerce site. Sure, this might seem creative, but it will probably confuse your clients and hinder the checkout process.

There are many factors to consider when building a new website. So, what should you prioritize? According to 31% of consumers, the answer is clear – user experience.

Professional San Diego web designers are well aware of this. In fact, everything they do revolves around creating the best possible user experience for website visitors. Given their technical expertise and knowledge of a website’s inner workings, they’re far better equipped for this task than an amateur web designer.

In a world as colorful and fun as web design, new trends are constantly popping up. Instead of trying to keep up, leave this task to those whose job is to always stay in the loop – professional web designers.

Since the job of a professional web designer doesn’t end with the site launch, you’ll always have an insight into the latest trends and the ability to choose whether to implement them.